Township of Hanover, NJ
Morris County
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Table of Contents
Table of Contents
[Amended 7-9-1987 by Ord. No. 22-87; 12-22-1988 by Ord. No. 36-88; 11-20-1989 by Ord. No. 37-89; 8-23-1990 by Ord. No. 35-90; 4-23-1992 by Ord. No. 7-92]
[Amended 7-10-2014 by Ord. No. 30-14]
No sign shall be constructed or displayed unless a permit shall have first been obtained from the Zoning Officer, unless specifically exempted by this chapter. No permanent freestanding sign shall be permitted until a site plan showing the location and size of the proposed freestanding sign is approved by the Planning Board, except that freestanding residential nameplates permitted in § 166-142 are exempted from the requirement of site plan approval.
[Amended 12-14-2017 by Ord. No. 26-2017]
A. 
For purposes of this chapter, the area of signs shall be calculated as follows:
(1) 
The sign area shall be calculated based upon the entire face of the sign, including the advertising surface and any framing, trim, or molding, and any defined background (e.g., color panel, sign board, etc.). See illustration below.
SIGN AREA = AREA OF CIRCLE
SIGN AREA = A X B
(2) 
When there is no defined sign background, for example, when individual letters are mounted on a wall of a building without any different color or material than the balance of the wall, or when the defined sign background is smaller than the sign letters or symbols, the sign area shall be calculated based upon the area of the smallest rectangle which includes all of the sign elements. See illustration below.
(3) 
When a sign is comprised of multiple elements, for example, in a directory sign, the sign area shall be calculated based upon the area of the smallest rectangle which includes all of the sign elements, including the advertising surface and any framing, trim, or molding, and any defined background (e.g., color panel, sign board, etc.), including the space between the sign elements. See illustration below.
(4) 
When a sign is comprised of multiple elements, some with a defined background and some without a defined background, the sign area shall include the area of the smallest rectangle which includes all of the sign elements.
SIGN AREA = A X B
(5) 
The area of freestanding signs shall be calculated in the same manner as other signs, except that those structures used solely for support of the sign, and not designed as part of the face of the sign (such face including the advertising surface and any framing, trim, or molding, and any defined background) shall be excluded from the sign area.
(6) 
Notwithstanding the foregoing provisions for calculating the area of signs with multiple elements, if in the judgment of the reviewing agency such multiple elements are not designed to be viewed together as a single sign, such elements shall be construed to be separate signs, with the area of each sign to be calculated separately, and such signs shall be subject to any applicable restrictions on the maximum permitted number of signs.
B. 
The height of a sign shall be computed as the distance from normal grade to, in the case of signs attached to buildings or other similar structures, the top of the highest point of the sign or, in the case of freestanding signs, the highest point of any structure upon which the sign is located, whichever is greater. Normal grade shall be construed to be the newly established grade after construction, exclusive of any filling, berms, mounding or excavating installed primarily for the purpose of locating the sign.
A. 
All applications seeking approval for signs shall submit at least the following information concerning said sign(s):
(1) 
Sign area, dimensions and height above ground;
(2) 
Dimensions of letters or other symbols in the sign;
(3) 
A view of the front of the sign, and the rear in the case of two-sided signs if different from the front;
(4) 
A cross section of the end view of the sign;
(5) 
A description of sign materials, including type, color, texture, etc.;
(6) 
The method of sign illumination (if any), including a detail showing the number, location and wattage of bulbs or other light sources, reflectors and shields, type of light source, etc.;
(7) 
A detail showing the construction of the sign base, pole or other support; and
(8) 
Any landscaping which exists or is proposed in proximity to the sign.
B. 
No sign shall be placed as to interfere with or be mistaken for a traffic light or similar safety device. No sign shall be located so as to create a traffic safety problem or reduce visibility at intersections or driveways.
C. 
All illuminated signs must comply with the following regulations:
(1) 
No sign shall be lighted by means of flashing, fluctuating, changing or intermittent illumination. No sign shall be illuminated such that the illumination changes the sign content or message, except for gasoline pricing signs as permitted by this chapter and as regulated by other applicable law.
[Amended 12-14-2017 by Ord. No. 26-2017]
(2) 
All lights used for the illumination of any sign shall be completely shielded from the view of vehicular traffic using the road(s) abutting the properties containing such signs and shall be directed so as to prevent excessive glare on adjacent properties or sidewalks.
(3) 
Internal light sources, wall-mounted or sign-mounted fixtures, or ground-based fixtures may be used for illumination.
[Amended 12-14-2017 by Ord. No. 26-2017]
(4) 
There shall be no illumination of any freestanding sign between the hours of 11:00 p.m. and 7:00 a.m., except when the business identified on the sign and operating at the sign location is open for business.
[Amended 5-12-2016 by Ord. No. 15-16; 12-14-2017 by Ord. No. 26-2017]
(5) 
No sign shall be illuminated from an internal light source unless it complies with the following requirements:
(a) 
All internally illuminated signs shall be designed to minimize glare.
(b) 
The light bulb or other light source shall not be visible from outside the sign. The light source shall be diffused to eliminate hot spots.
D. 
No sign as permitted shall extend or project above the highest elevation of the wall to which it is attached.
E. 
Freestanding signs necessary for directional or safety purposes on the property are permitted in addition to the other signs permitted in the respective zone districts, subject to the following requirements:
[Amended 5-9-2013 by Ord. No. 14-13]
(1) 
Standard traffic control signs. Standardized signs for traffic control and direction, including but not limited to "stop," "yield," "one-way," "do not enter" signs, shall comply with the standards set forth in the Manual on Uniform Traffic Control Devices, as approved by the Township Engineer.
(2) 
Directional signs. Directional signs shall be subject to the following requirements:
(a) 
Maximum quantity. The quantity of such signs shall be the minimum necessary to provide reasonable direction to site users, as determined by the reviewing agency.
(b) 
Content. The primary content of directional signs shall be designed to direct travelers to various buildings, driveways and use areas, and not to advertise site uses, products or services to the traveling public. Accordingly, any content containing any business, tenant, owner or development or similar name or logo shall be limited to 15% of the area of the directional sign, or three square feet, whichever is less.
(c) 
Location. Directional signs shall be located where they will not interfere with reasonable sight distance for vehicles and pedestrians, with pedestrian or vehicular travel, with utilities and with other site improvements.
(d) 
Maximum area. Except as provided otherwise for large nonresidential developments in Subsection E(3) below, directional signs shall be limited to a maximum area of two square feet.
(e) 
Maximum height. Except as provided otherwise for large nonresidential developments in Subsection E(3) below, directional signs shall be limited to a maximum height of three feet.
(3) 
Directional signs for large nonresidential projects. Notwithstanding the provisions of Subsection E(2) above, directional signs for large nonresidential developments having a gross floor area of at least 250,000 square feet on tracts at least 50 acres in area shall be subject to the following requirements:
(a) 
The quantity content and location of such signs shall be as required in Subsection E(2) above.
(b) 
Maximum area. Directional signs shall be limited to a maximum area of 30 square feet.
(c) 
Maximum height. Directional signs shall be limited to a maximum height of seven feet.
F. 
Temporary on-site signs used as an accessory to new construction or alteration on the premises, identifying the project and/or the contractor, are permitted in all zones. Such signs shall only be erected after all required approvals and permits for such development have been obtained, such sign has been approved by the Zoning Officer and all applicable fees for such sign have been paid. Such signs shall be registered with and the fee paid to the Construction Official. The following provisions shall apply:
[Amended 3-23-2006 by Ord. No. 10-2006; 7-14-2016 by Ord. No. 20-16]
(1) 
In nonresidential zones, said temporary signs shall not be larger than 12 square feet and must be removed prior to the issuance of a certificate of occupancy for said construction, or within seven days of the completion of construction if no certificate of occupancy is required. One sign shall be permitted to identify the project and one sign shall be permitted to identify the general and/or subcontractors for the project, but no more than two temporary construction signs shall be permitted for any site.
(2) 
In residential zones, the area of said signs shall not exceed six square feet and the height of said signs shall not exceed four feet. Only one temporary construction sign shall be permitted for any site. Such signs may only be displayed during the period of construction and in no event for more than 30 days from the date the sign was first displayed. The period of construction shall be construed to begin with the issuance of all approvals for such construction and end with the issuance of a certificate of occupancy or other final approval of the as-built construction or, in the case of improvements that are not subject to as-built inspection or approval, with the completion of the improvements.
(3) 
Temporary construction signs shall not be located closer than 10 feet to the property line.
G. 
A real estate sign is permitted in all zones, provided that it complies with all of the following requirements:
(1) 
It must not be illuminated.
(2) 
It must pertain only to the lease or sale of the lot upon which it is placed.
(3) 
It shall not exceed 12 square feet in area.
(4) 
It shall be removed within seven days after the consummation of the lease or sale transaction.
(5) 
A building permit must be obtained from the Building Inspector.
H. 
Signs deemed necessary to the public welfare by the Township Committee are permitted in all zones. Such signs shall not pertain to any company, individual or business establishment.
I. 
Signs for institutional uses are permitted on the same lot as the institutional use to which the sign is accessory. Such signs shall be subject to the following requirements:
[Amended 7-14-2016 by Ord. No. 20-16]
(1) 
One freestanding sign and one sign affixed to each principal or accessory building shall be permitted.
(2) 
The maximum area of any sign shall be 30 square feet.
(3) 
Freestanding signs shall be located at least 20 feet from any property line in the residential zones, and as required for other principal signs in the nonresidential zones, and shall be located so as to not interfere with safe sight distance at intersections of roadways and driveways.
(4) 
Freestanding signs shall not exceed a height of 10 feet.
(5) 
In addition to permitted permanent signs, a temporary nonilluminated sign may be displayed not more than twice a year for periods not to exceed 30 days each, provided that such temporary signs are registered with the Building Inspector. Such signs shall not exceed an area of 12 square feet and shall be located at least 10 feet from any property line.
J. 
Real estate signs as permitted in Subsection G above shall be located in the rear half of the front yard or the rear half of the minimum required front yard setback, whichever results in a lesser setback.
[Amended 7-14-2016 by Ord. No. 20-16]
K. 
Political signs as defined in this chapter shall be permitted in any use district, subject to the following restrictions:
(1) 
One attached sign may be placed upon one privately owned building designated and serving as the campaign headquarters of any candidate or group of candidates running for election to public office. Such attached sign shall not exceed 20 square feet in area.
(2) 
In addition to an attached sign as regulated herein, freestanding signs are permitted. Such signs shall not exceed eight square feet in area nor eight feet in height. Such signs shall have a minimum setback of 1/2 the front yard setback required in the zone district in which the property is located.
(3) 
No such sign shall be erected, posted or displayed more than 15 days prior to the date of the election to which such sign pertains, and any such sign shall be removed not more than five days after the date of such election.
[Amended 6-12-1997 by Ord. No. 20-97]
(4) 
Any person, firm or corporation, including any candidate, group of candidates or political organization, who shall erect or display or who shall cause or permit to be erected or displayed any such sign on premises subject to his or its control in violation of the terms of this subsection shall, upon conviction thereof, be punishable for a violation of this chapter.
L. 
Flags of the United States, the State of New Jersey, the County of Morris, the Township of Hanover, foreign nations having diplomatic relations with the United States and any other flag adopted or sanctioned by an elected legislative body of competent jurisdiction shall be permitted in all zones, and in the circumstances set forth below, flags displaying the name and/or logo of a business shall be permitted, provided that the following requirements are met:
[Amended 10-27-2011 by Ord. No. 28-11]
(1) 
No flagpole shall be constructed the top of which is more than 40 feet above the ground or five feet above the height of the existing principal building, whichever is less.
(2) 
If attached to a building, a flagpole shall not exceed 15 feet in length and shall comply with the above height requirement.
(3) 
One freestanding flagpole shall be permitted per lot, provided that in the nonresidential zone districts, up to three freestanding flagpoles shall be permitted on a lot when the second and third flagpoles, as applicable, are located at least 300 feet from any public street right-of-way.
[Amended 4-11-2013 by Ord. No. 13-13]
(4) 
Except as provided otherwise in Subsection L(3) above, all freestanding flagpoles shall be located no closer to any property line than a distance 1 1/2 times the height of the flagpole. In addition to the above requirement, flagpoles in the front yard shall not be located closer to the street than the rear half of the required front yard setback. Notwithstanding the foregoing, any flagpoles displaying a flag containing the name and/or logo of a business as permitted herein shall be located at least 300 feet from any public street right-of-way.
[Amended 4-11-2013 by Ord. No. 13-13]
(5) 
All freestanding flagpoles shall require site plan approval, unless accessory to single-family detached or two-family dwellings.
(6) 
Permitted flags must be flown in accordance with protocol established by the Congress of the United States for the Stars and Stripes.
M. 
All signs which are not specifically permitted herein are prohibited. In addition, the following signs are specifically prohibited:
(1) 
Window signs, except where specifically noted otherwise.
(2) 
Snipe signs, including any sign attached to a tree, utility pole, light stanchion, fence or other structure not designed for support of said sign.
(3) 
Roof signs.
(4) 
Portable or movable signs.
(5) 
Signs painted or attached to any vehicle advertising a business and which are intended to be viewed while the vehicle is stationary.
(6) 
Signs with more than two display faces.
(7) 
A double-faced sign having an included angle of over 20°.
(8) 
All signs which move, rotate or use flashing lights or utilize mechanically changing displays.
(9) 
Pennants streamers, banners and flags, except those flags permitted by § 166-141L and those banners and pennants permitted by § 166-141N.
[Amended 5-9-2013 by Ord. No. 14-13]
N. 
Banners and pennants.
[Added 5-9-2013 by Ord. No. 14-13]
(1) 
When permitted. Banners and pennants shall only be permitted for larger nonresidential developments, such as but not limited to office or industrial parks, containing a gross floor area of at least 250,000 square feet and a lot area of at least 50 acres.
(2) 
Location. Banners and pennants shall be located at least 200 feet from a public street right-of-way.
(3) 
Maximum area: 12 square feet per banner or pennant.
(4) 
Maximum height: 15 feet.
O. 
Temporary special event signs on public property. Temporary special event signs shall be permitted in accordance with the following requirements:
[Added 7-10-2014 by Ord. No. 30-14; amended 12-11-2014 by Ord. No. 43-14]
(1) 
For purposes of this subsection, "temporary special event sign" refers to a sign that announces a short-term happening or special occurrence in the Township that is sponsored by a nonprofit organization and of general interest to the community.
(2) 
Such signs shall be located only on the property where the special event is to occur or within the right-of-way of public streets, but not on other public property.
(3) 
Such signs shall be erected and displayed for up to seven consecutive days. No subsequent temporary special event sign announcing or identifying the same or equivalent special event shall be permitted to be erected or displayed within seven days of the prior display of such sign.
(4) 
The area of such signs shall not exceed six square feet.
(5) 
Signs shall be prohibited on the paved area of roadways or walkways, and shall not be permitted to encroach within the air space above such areas.
(6) 
Such signs shall be separated from any signs pertaining to a different special event by a horizontal distance of at least 40 feet.
(7) 
The following temporary special event signs and sign placement shall be prohibited:
(a) 
Inflatable devices (except balloons), streamers, flags and pennants.
(b) 
"Snipe signs," including any signs attached to trees, utility poles, light poles, fences, traffic signs or other structures that are not designed to function solely as a support for the sign.
(c) 
Signs painted or attached to any motor vehicle or other vehicle or equipment advertising a business, service, event or property, except for such signs that are painted on or affixed to a motor vehicle registered as a commercial vehicle, when such sign is used to identify the business for which the vehicle is registered.
(d) 
Signs that move, rotate or use flashing lights, or that utilize mechanically changing displays.
(8) 
Such signs shall comply with the requirements of § 166-141B.
(9) 
Such signs shall be exempt from the requirement to obtain a permit.
P. 
Temporary signs for opening of new retail sales and retail service establishments. Retail sales and retail service establishments shall be permitted to display temporary signs when the establishment first opens on a property in the Township. Such signage shall be subject to the following requirements:
[Added 10-11-2018 by Ord. No. 24-2018]
(1) 
For purposes of this subsection, a "new retail sales and retail service establishment" shall be construed to mean such an establishment that is a change in use or brand from the prior use or brand on the site or in the building, and which requires the issuance of a certificate of occupancy.
(2) 
A zoning permit shall be required from the Zoning Officer prior to the display of such signage.
(3) 
Permitted display period.
(a) 
Once issued, permits for such signs shall be valid for a period of 30 days, at which time the sign must be removed.
(b) 
Permits are nonrenewable.
(c) 
Such signs shall not be displayed after 60 days have elapsed since the opening of the store to the public for business, with such opening defined as the date that the initial certificate of occupancy, temporary certificate of occupancy, or certificate of continued occupancy was issued for the business, whichever applied and whichever occurred first.
(4) 
Number of signs. One such sign shall be permitted for each business.
(5) 
Permitted types. Such signs may be freestanding or wall-mounted.
(6) 
Freestanding signs shall comply with the following requirements:
(a) 
The area of the sign shall not exceed 50 square feet on any side.
(b) 
The height of the sign shall not exceed 10 feet.
(c) 
The sign shall be located at least 10 feet from any front lot line, and shall also be located so as to not obstruct access, reasonable sight lines at intersections for vehicle operators or pedestrians, or the view of other signs on the same property or adjacent property or public street and so as not to create any other unsafe condition, all as determined by the Zoning Officer.
(d) 
Freestanding signs shall not include any signs of the type prohibited by § 166-141M.
(7) 
If mounted, on the building, such signs may be located on the building wall or in the storefront window area, and shall comply with the following requirements:
(a) 
The area of the sign shall not exceed 50 square feet on any side.
(b) 
Such signs shall not include any signs of the type prohibited by § 166-141M, except for window signs and banners.
(c) 
Such signs shall be securely attached to the building, and not designed to flap or otherwise move due to wind or other forces.
(8) 
Illumination. Such signs shall not be illuminated.
[Amended 8-12-2010 by Ord. No. 22-10; 9-12-2013 by Ord. No. 17-13]
In addition to the signs permitted in all districts, the only sign permitted is one nameplate sign for each dwelling not more than one square foot in area.
[Amended 12-22-1993 by Ord. No. 36-93; 10-10-1996 by Ord. No. 15-96; 11-14-2002 by Ord. No. 25-2002; 3-11-2004 by Ord. No. 3-2004; 12-19-2005 by Ord. No. 36-2005; 8-12-2010 by Ord. No. 22-10; 6-9-2011 by Ord. No. 20-11]
A. 
In the RM, RM-2, RM-3, RM-4 and AH-1 Zone Districts, each multifamily or townhouse development shall be entitled to one freestanding sign at each vehicular entrance to the development, provided that such signs comply with the following requirements; provided, further, that if the RM or RM-2 Zone is developed for residential use other than multifamily housing, the provisions of § 166-142 shall apply.
[Amended 8-14-2014 by Ord. No. 36-14; 12-14-2017 by Ord. No. 26-2017]
(1) 
The area of each sign shall not exceed eight square feet.
(2) 
The height of each sign shall not exceed six feet.
(3) 
All such signs shall be set back at least 10 feet from any street right-of-way.
(4) 
Said sign shall be an identification sign only, limited to the name of the development or project on site.
(5) 
The design and location of all such signs shall be subject to the review and approval of the Planning Board.
B. 
In the case of multifamily or townhouse developments having multiple buildings, each development shall be permitted to have a directory sign or signs. Such signs shall be designed to direct visitors to the various buildings in the development, and shall comply with the following, in addition to all other applicable requirements of this chapter:
(1) 
The area of each sign shall not exceed four square feet.
(2) 
The height of each sign shall not exceed five feet.
(3) 
All such signs shall be set back at least 10 feet from any street right-of-way.
(4) 
The design and location of all such signs shall be subject to the review and approval of the Planning Board.
C. 
In the case of multifamily or townhouse developments having multiple buildings, each building shall be permitted to have one sign on each building. Such signs shall be designed to identify the various buildings for visitors, mail delivery and emergency response personnel, and shall comply with the following, in addition to all other applicable requirements of this chapter:
(1) 
The area, size and location of each sign shall be as required by the various emergency service agencies.
(2) 
In the case of a community center, clubhouse or similar building designed to serve residents and guests of the development, the sign area shall not exceed four square feet and shall be mounted on the building.
[Amended 12-14-2017 by Ord. No. 26-2017]
A. 
General requirements.
(1) 
Except as may be specifically permitted by this chapter or by other applicable law, no sign shall be permitted which is not an accessory use to the principal use conducted on the same property.
(2) 
Principal identification signs. For purposes of these regulations, the term "principal identification sign" refers to any sign that is designed, intended or functions to identify a development, use, product, service, event or activity, when viewed from the street right-of-way or other location not on the same property as the sign.
(3) 
Secondary signs. For purposes of these regulations, the term "secondary sign" refers to any sign that is not a principal identification sign.
B. 
Signs for retail sales and retail service uses. Signs for retail sales and service uses, as defined by this chapter, shall comply with the following requirements:
(1) 
Principal identification signs. Principal identification signs for retail sales and retail service uses shall be subject to the following requirements:
(a) 
Permitted types. Principal identification signs may be attached to the building or freestanding, subject to the following requirements:
[1] 
Attached signs are permitted for all developments. Such signs may be attached to the building wall or permanent canopy or marquee constructed as an integral part of the building.
[2] 
A principal identification sign may be freestanding only if all of the following conditions are complied with:
[a] 
The lot or lots containing the development identified by the sign must have at least 200 feet of frontage upon a public street, and the freestanding sign must be oriented to be viewed primarily by travelers on said street; and
[b] 
The sign must be accessory to a development or developments containing at least 25,000 square feet of gross floor area.
(b) 
Content. In order to ensure the readability of signs, to avoid visual clutter and unnecessary distractions, and in order and to promote attractive sign designs, the content of principal identification signs shall be limited to information identifying the name of the business establishment(s) and/or the name of the overall development on the property, as in a shopping center, and/or the nature, logo, trademark or other identifying symbol of said establishment(s) and/or development, and/or the street address of the property.
(c) 
Attached principal identification signs. Attached principal identification signs shall be subject to the following requirements:
[1] 
Maximum quantity of signs. One sign for each business establishment shall be permitted on each wall of the establishment that faces a street upon which the property has frontage and on each wall that faces a parking area, up to a maximum of three signs for each establishment.
[2] 
Sign location. Attached principal identification signs shall be located on a wall, window, door, canopy, marquee or awning which is part of that portion of the building used and occupied by the business establishment.
[3] 
Maximum sign dimensions.
[a] 
Maximum horizontal sign dimension. The maximum horizontal sign dimension shall be 50% of the width of that portion of the wall enclosing the space occupied by the business and upon which the sign is located, up to a maximum horizontal sign dimension of 50 feet. See examples, below:
[b] 
Maximum vertical sign dimension.
[i] 
The vertical dimension of signs which are designed to have the sign background illuminated by a light source which is located behind the sign (i.e., on the building side of the sign) and shines through the sign background (e.g., 'box' signs) shall not exceed two feet. For other signs, the maximum vertical dimension shall be based upon the average height of the ground floor wall upon which the sign is located, and shall be calculated as follows:
[A] 
When the average height of the ground floor wall is 18 feet or less, the vertical dimension shall not exceed two feet.
[B] 
When the average height of the ground floor wall is greater than 18 feet, the vertical dimension shall not exceed two feet plus 1/3 of the amount of average wall height greater than 18 feet, provided that no sign shall have a vertical dimension greater than five feet. See examples, below:
[ii] 
The following table provides examples of the maximum permitted vertical sign dimension:
Average Wall Height
(feet)
Maximum Sign Vertical Dimension
(feet)
15
2
18
2
21
3
24
4
27
5
30
5
[4] 
Maximum sign area. The area of the sign or signs for each business establishment on any facade or wall shall not exceed 1.5 square feet for each horizontal foot of width of that portion of the wall enclosing the space used and occupied by the business and upon which the sign is located; subject, however, to the maximum dimensions permitted above. See examples, below:
[5] 
Maximum sign height above the ground level. Principal identification signs attached to a building wall, canopy or marquee shall not exceed the height of the ground floor wall, canopy or marquee upon which the sign is attached, provided that in the case of a one-story building, such signs may be located on a parapet or similar structure that is a vertical extension of the ground floor exterior wall.
[6] 
Maximum sign projection from wall. Principal identification signs shall be mounted parallel to the face of the wall, canopy or marquee to which they are attached, and shall not extend further than 12 inches from the face of such wall, canopy or marquee.
[7] 
In the case of buildings or developments used by or designed for use by multiple tenants, all attached signs on the building and in the development shall express a compatible design theme. The design theme shall be specified by the applicant at the time of the initial site plan approval for the development, and all attached signs shall be designed to have at least two of the following elements to be the same or substantially the same, subject to the approval of the reviewing agency:
[a] 
Sign type (e.g., box sign, board/panel sign, pin-mounted sign letters, etc).
[b] 
Sign illumination (e.g., internal illumination, external gooseneck fixture illumination, etc.).
[c] 
Sign location on the wall, canopy, awning, etc.
(d) 
Freestanding signs. Freestanding principal identification signs, when permitted, shall be subject to the following requirements:
[1] 
Maximum quantity of signs. One sign shall be permitted for each public street frontage that provides driveway access to the property.
[2] 
Shared freestanding signs.
[a] 
Freestanding signs shall be permitted to identify and advertise uses located on more than one lot if both of the following criteria are satisfied:
[i] 
The freestanding sign shall be accessory to and located on the same lot as at least one of the uses identified or advertised on the sign.
[ii] 
All of the uses identified or advertised on the sign shall be located on the same lot as the sign or on a lot adjacent to the lot containing the sign.
[b] 
Such freestanding signs shall be subject to the same regulations as other freestanding principal identification signs permitted by this section. The authorization for such signs shall not be construed to permit a greater number of freestanding signs than would otherwise be permitted. The maximum permitted area of such signs shall be based upon the floor area of all of the uses identified on the sign, provided that this shall not be construed to increase the sign area above the maximum 250 square feet permitted for freestanding signs by this section.
[3] 
Maximum sign area. The area of freestanding principal identification signs shall not exceed two square feet for each 1,000 square feet of gross floor area of the business or development identified by the sign, or 250 square feet, whichever is less. In the event that the freestanding sign is comprised of multiple signs, as in the case of a shopping center, the gross floor area of each business may only be included once in the maximum area calculation for any and all of the signs, and the area of each such sign and the cumulative area of all the signs shall be limited in the same manner as set forth above.
[4] 
Maximum sign height. The height of freestanding principal identification signs shall not exceed 20 feet.
[5] 
Minimum sign setback from streets.
[a] 
Freestanding principal identification signs shall be located at least 15 feet from any street right-of-way; provided, however, that in those locations where the subject property has frontage on a street that has a center barrier or other control that limits access to the property by vehicles traveling in only one direction, such signs shall be located no closer to the street right-of-way than a straight line which connects the following two points:
[i] 
Fifteen feet from the street right-of-way at the point of intersection of the front lot line and the side lot line that is closest to the direction of travel on the same side of the street as the property upon which the sign is located.
[ii] 
Thirty feet from the street right-of-way at the point of intersection of the front lot line and the side lot line that is farthest from the direction of travel on the same side of the street as the property upon which the sign is located.
[b] 
The minimum setback line for such situations is illustrated below:
(2) 
Secondary signs. Secondary signs for retail sales and retail service uses shall be subject to the following requirements:
(a) 
Window signs shall be permitted, subject to the following regulations:
[1] 
The total area of all window signs shall not exceed 25% of the main front window area, or one square foot for each linear foot of building frontage occupied by the tenant using the sign, whichever is lesser. For purposes of complying with this section, the maximum area permitted for window signs shall be calculated separately from the area for other permitted signs.
[2] 
Such signs shall be located only in the main front window.
[3] 
Such signs shall not be illuminated.
(b) 
Directory signs and loading bay signs for developments containing multiple business establishments shall be permitted, subject to the requirements for such signs in § 166-147.
(c) 
Other signs permitted by § 166-141 shall be subject to the regulations in § 166-141.
C. 
Signs for nonresidential uses other than retail sales and retail service uses. Signs for nonresidential uses other than retail sales and retail service uses shall be as permitted for such uses in § 166-147 and shall be subject to the regulations for such signs in § 166-147, except as provided otherwise below:
(1) 
A principal identification sign for such uses may be freestanding only if all of the following conditions are complied with:
(a) 
The lot must have at least 200 feet of frontage upon a public street, and the freestanding sign must be oriented to be viewed primarily by travelers on said street; and
(b) 
The sign must be accessory to a development on the property containing at least 25,000 square feet of gross floor area.
(2) 
Freestanding principal identification signs for such uses shall be subject to the same setback requirements that apply to retail sales and service establishments in this section.
A. 
Signs attached to the building, including window signs, are permitted as regulated in § 166-144 above.
[Amended 12-14-2017 by Ord. No. 26-2017]
B. 
In addition to the permitted attached signs, one freestanding pylon sign is permitted for a building or group of buildings having a minimum floor area of 25,000 square feet constructed within the D-S Zone District, provided that all of the following requirements are complied with:
(1) 
Said pylon sign shall identify the shopping center only. Tenants within the building shall not attach their sign to any part of the permitted pylon sign.
(2) 
The height of the pylon sign shall not exceed 20 feet, and no part of the sign illustration shall be less than 10 feet above the ground.
(3) 
No freestanding pylon sign shall be nearer than 50 feet to any abutting street right-of-way or property line.
(4) 
The area of the sign shall not exceed 35 square feet.
[Added 8-12-2010 by Ord. No. 22-10]
A. 
Signs for retail sales, banks, personal services, rental and leasing establishments, eating and drinking establishments shall comply with the following requirements:
(1) 
For developments with at least 50,000 square feet of gross floor area, one freestanding sign, identifying the development and/or individual tenants and complying with the following:
(a) 
Maximum area: 55 square feet.
(b) 
Maximum height: 20 feet.
(c) 
Minimum setback: 50 feet from the street right-of-way line, including any easement for road widening purposes.
(2) 
For individual business establishments having a gross floor area of at least 50,000 square feet, an attached wall sign complying with the following:
(a) 
Maximum vertical dimension: five feet.
(b) 
Maximum area: 200 square feet, or 5% of the area of the wall, whichever is less.
(3) 
All other permitted retail sales, banks, personal services, rental and leasing establishments, eating and drinking establishments: attached signs shall be permitted as regulated in § 166-144.
[Amended 12-14-2017 by Ord. No. 26-2017]
B. 
Signs for uses other than permitted retail sales, banks, personal services, rental and leasing establishments, eating and drinking establishments shall comply with the regulations for signs in the office and industrial zone districts pursuant to § 166-147A through E.
[Amended 8-14-2014 by Ord. No. 36-14]
C. 
All other applicable sign requirements of Article XX shall be complied with unless specifically superseded by the requirements of this section.
[Amended 5-12-2016 by Ord. No. 15-16]
Notwithstanding any other provisions of this chapter, gasoline stations, where permitted, may display only the following signs, which are deemed customary and necessary to their respective business:
A. 
One freestanding sign advertising the name of the station, and/or the brand name, and/or the logo of the gasoline sold. Such sign shall be subject to the following requirements:
(1) 
The area of the sign shall not exceed 40 square feet.
(2) 
The height of the sign shall not exceed 20 feet.
(3) 
The sign shall not reduce or interfere with the appropriate sight lines at the intersections of roadways, driveways and other vehicular travel areas, as determined by the Township Engineer based upon the particular conditions of the site and adjacent roadways.
B. 
One sign mounted on the wall of the station building, or on a canopy over the fuel pumps, identifying the name of the station and/or the brand name and/or the logo of the gasoline sold. Such sign shall be subject to the same regulations as building-mounted signs for retail business establishments in the same zone district as the gasoline station. Notwithstanding the foregoing, gasoline stations located upon property that has frontage upon more than one street may have one building or canopy sign for each street, provided that not more than one sign shall be permitted to be oriented to each street.
C. 
Miscellaneous ancillary informational signs, including but not limited to signs located on gasoline pumps, lead warning signs, emergency shut-off signs, no smoking signs, and any other sign required by law, all as determined to be reasonably necessary by the Board. The intent in permitting such signs shall be to provide information to employees and patrons, and not to advertise the gas station to passing roadway traffic.
D. 
Commercially manufactured signs advertising the price of fuel only shall be permitted to be attached to the permitted freestanding sign as regulated in Subsection A as stated above; provided, however, that said price signs meet the following required conditions:
(1) 
The total area of such signs shall not exceed 60 square feet in area.
(2) 
All requirements applicable to freestanding signs in Subsection A above shall be complied with.
E. 
In the event that a gasoline station is located on the same property or is part of the same development as other uses, the sign regulations shall be as follows:
(1) 
If the signs for the gasoline station are separate and distinct from the signs for the other use(s), the regulations of this section shall apply to the gasoline station signs, and the sign regulations otherwise applicable to the other use(s) shall apply to such other use(s).
(2) 
If the signs for the gasoline station and the other use(s) are shared and not separate or distinct, as in the case of a gasoline station and convenience store operating under the same brand name, the regulations of this section shall apply to all of the shared signs.
[Amended 12-22-1993 by Ord. No. 36-93; 6-8-1995 by Ord. No. 16-95; 10-26-2000 by Ord. No. 14-2000; 12-13-2012 by Ord. No. 23-12; 8-14-2014 by Ord. No. 36-14; 12-14-2017 by Ord. No. 26-2017]
A. 
Except as specifically permitted in this chapter, no sign shall be permitted which is not accessory to the use conducted on the property.
B. 
Principal identification signs. Principal identification signs are signs identifying the name of the business establishment or development on the property, and/or the nature, logo, trademark or other identifying symbol of said establishment or development, and/or the street address of the property, as permitted and regulated herein. Such signs shall be subject to the following requirements:
[Amended 9-13-2018 by Ord. No. 20-2018]
(1) 
Maximum quantity.
(a) 
Properties with less than 100,000 square feet of gross floor area: One sign shall be permitted for each lot.
(b) 
Properties with at least 100,000 square feet of gross floor area:
[1] 
Two wall signs for each wall facing a public street, on up to two walls (maximum four total wall signs), plus one wall sign indicating the street address of the property, shall be permitted.
[2] 
One freestanding sign for each driveway providing access to a public street, but not more than two freestanding signs, shall be permitted. Such signs are not required to be located at the driveway entrance.
(2) 
Permitted types. Principal identification signs may be attached to the wall or permanent canopy or marquee constructed as an integral part of the building. A principal identification sign may be freestanding only if all of the following conditions are complied with:
(a) 
The lot width must be at least 100 feet, measured at the minimum required front yard depth.
(b) 
All buildings must be located at least 75 feet from the front lot line.
(3) 
Content. The content of principal signs shall be limited to the following:
(a) 
Properties used for a single business establishment. The content of principal signs located on properties used for a single business establishment shall be limited to information identifying the name of the business establishment or development on the property, and/or the nature, logo, trademark or other identifying symbol of said establishment or development, and/or the street address of the property.
(b) 
Properties used for multiple business establishments.
[1] 
Properties with less than 100,000 square feet of gross floor area: The content of principal signs located on properties used for more than one business establishment shall be limited to information identifying the name of the overall development on the property, and/or the nature, logo, trademark or other identifying symbol of said development, and/or the street address of the property. The name of individual businesses shall not be permitted on such signs.
[2] 
Properties with at least 100,000 square feet of gross floor area: The content of principal signs located on properties used for more than one business establishment shall be limited to information identifying the name of the overall development on the property, the name of up to two businesses, and/or the nature, logo, trademark or other identifying symbol of said development or business, and/or the street address of the property. The name of individual businesses shall not be permitted on such signs.
(4) 
Maximum area.
(a) 
The area of principal identification signs mounted on the building wall shall not exceed 5% of the area of the wall upon which they are mounted or 75 square feet, whichever is less. For purposes of administering this requirement, the area of the wall shall include all portions of the building elevation located between the ground and the roof soffit or top of the parapet, as applicable, including doors, windows and any projecting or recessed elements.
(b) 
The area of freestanding principal identification signs shall not exceed 75 square feet.
(5) 
Maximum height.
(a) 
The height of principal identification signs mounted on the building wall, canopy or marquee shall not exceed the height of the wall, canopy or marquee upon which the sign is mounted.
(b) 
The height of freestanding principal identification signs shall not exceed eight feet.
(6) 
Maximum dimensions.
(a) 
For building-mounted principal identification signs, the vertical dimension shall not exceed three feet. The horizontal dimension shall not exceed 50% of the horizontal dimension of the building wall upon which the sign is mounted or 25 feet, whichever is less. For purposes of administering this requirement, the horizontal dimension of the wall shall include all portions of the building elevation, including projecting or recessed elements.
(b) 
For freestanding principal identification signs, the vertical dimension shall not exceed eight feet. The horizontal dimension shall not exceed 12 feet.
(7) 
Minimum setback. Freestanding principal identification signs shall be located at least 15 feet from any front lot line.
(8) 
Maximum projection. Building-mounted principal identification signs shall be mounted parallel to the face of the wall, canopy or marquee to which they are attached, and shall not extend further than 12 inches from the face of such wall, canopy or marquee.
C. 
Directory signs. Directory signs are signs listing the businesses within a building or group of buildings. Directory signs are permitted only when a building or buildings are occupied by multiple business establishments, in addition to the permitted principal identification sign for the property, and are subject to the following requirements:
(1) 
Maximum quantity. One directory sign shall be permitted; provided, however, that the Planning Board may permit additional signs without the need for a variance if the applicant demonstrates as part of a site plan application that additional signs are necessary to provide adequate identification of site businesses.
(2) 
Permitted type. Directory signs may be attached to the wall of the building or may be freestanding.
(3) 
Maximum area. The area of directory signs shall not exceed 30 square feet.
(4) 
Maximum height. The height of directory signs shall not exceed six feet.
(5) 
Maximum dimensions. The vertical dimension of individual tenant signs on the directory sign shall not exceed six inches. The horizontal dimension of individual tenant signs on the directory sign shall not exceed four feet. The overall dimensions of the directory sign shall be as approved by the Planning Board, taking into account the number and arrangement of tenant signs.
(6) 
Minimum setback from front lot line. The minimum setback of directory signs from the front lot line or any road widening easement along the front line shall be the setback of the principal building, less 10 feet; provided, however, that in no circumstances shall directory signs be set back less than 40 feet from any front lot line or road widening easement. For example, if the principal building is set back 75 feet from the front lot line, any directory sign must be located at least 65 feet from the front lot line.
(7) 
Maximum projection. Building-mounted directory signs shall be mounted parallel to the face of the wall, canopy or marquee to which they are attached, and shall not extend further than 12 inches from the face of such wall, canopy or marquee.
(8) 
Design. On each directory sign, only the names of individual businesses shall be included, and all such name signs shall use the same font, font size, color and material, as approved by the reviewing agency.
D. 
Tenant entrance signs on multiple business sites. When multiple buildings are developed on a site or when a building is occupied by multiple businesses, signs identifying the building entrances for each business shall be permitted in addition to the permitted principal identification sign for the property, subject to the following requirements:
(1) 
Maximum quantity. One sign shall be permitted for each entrance.
(2) 
Permitted type and location. Such signs shall be mounted on the building wall, in close proximity to the entrance, or on a canopy above the entrance.
(3) 
Maximum area. The area of such signs shall not exceed 10 square feet.
(4) 
Maximum dimensions. The vertical dimension shall not exceed two feet. The horizontal dimension shall not exceed eight feet.
(5) 
Design. The design of such signs shall be as approved by the reviewing agency, taking into account the design of the building and the location of the signs.
E. 
Loading bay signs on multiple business sites. When multiple buildings are developed on a site or when a building is occupied by multiple businesses, signs identifying the loading bays for each business shall be permitted in addition to the permitted principal identification sign for the property, subject to the following requirements:
(1) 
Maximum quantity. One sign shall be permitted for each loading bay.
(2) 
Permitted type and location. Such signs shall be mounted on the building wall, in close proximity to the loading bay, or on a canopy above the loading bay.
(3) 
Maximum area. The area of each sign shall not exceed 1 1/2 square feet.
(4) 
Sign dimensions. The dimensions of each sign shall be as approved by the reviewing agency, taking into account the nature, location and design of the signs.
(5) 
Design. The design of such signs shall be as approved by the reviewing agency, taking into account the design of the building and the location of the signs.
F. 
Designed shopping centers in the OB-DS Zone District shall comply with the following sign regulations, in addition to all other applicable regulations of this article; in case of conflict between this subsection and the balance of § 166-147, this subsection shall supersede:
(1) 
Freestanding signs. In addition to the directory signs permitted by § 166-147C, the following freestanding signs shall be permitted:
(a) 
Up to two on-site freestanding signs identifying the center and/or its tenants from streets other than Routes 10 and 287 shall be permitted, subject to the following:
[1] 
Such signs shall be located in the front yard abutting a street other than Route 287 and Route 10.
[2] 
Such signs shall be set back at least 20 feet from the street right-of-way.
[3] 
The area of such signs shall not exceed 150 square feet per sign.
[4] 
The height of such signs shall not exceed 20 feet.
(b) 
Up to two freestanding signs identifying the center and/or its tenants from Route 10 shall be permitted, subject to the following:
[1] 
Such signs shall be set back at least 10 feet from the street right-of-way.
[2] 
The area of such signs shall not exceed 250 square feet per sign.
[3] 
The height of such signs shall not exceed 30 feet.
[4] 
If the shopping center property does not front upon the Route 10 right-of-way, the sign may be located off site, but shall be located within the OB-DS Zone District along its frontage with Route 10.
(c) 
Up to two freestanding signs identifying the center and/or its tenants from Route 287 shall be permitted, subject to the following:
[1] 
Such signs shall be set back at least 10 feet from the street right-of-way.
[2] 
The area of such signs shall not exceed 250 square feet per sign.
[3] 
The height of such signs shall not exceed 30 feet.
[4] 
If the shopping center property does not front upon the Route 287 right-of-way, the sign may be located off site, but shall be located within the OB-DS Zone District along its frontage with Route 287.
(2) 
Wall-mounted signs. In addition to the loading bay signs permitted by § 166-147E, the following wall-mounted signs shall be permitted:
(a) 
Wall-mounted signs for retail businesses having a gross floor area of at least 50,000 square feet.
[1] 
One principal use identification sign shall be permitted on each building wall of the business that faces a public street or public parking area, subject to the following:
[a] 
The area of such sign shall not exceed 5% of the area of the wall upon which it is placed or 250 square feet, whichever is less.
[b] 
The vertical dimension of such sign shall not exceed 10 feet.
[2] 
One sign for each secondary use to the business shall be permitted on each building wall of the business that faces a public street or public parking area, subject to the following:
[a] 
Such signs shall be limited to signs identifying uses which are an accessory component of the retail business, such as but not limited to a pharmacy, garden center, eating establishment or other use accessory to the primary retail business.
[b] 
There shall be no more than three such signs on any wall for the business nor more than four such signs for all walls of the business.
[c] 
The area of each such sign shall not exceed 2% of the area of the wall upon which it is placed or 100 square feet, whichever is less.
[d] 
The vertical dimension of such signs shall not exceed eight feet.
(b) 
Wall-mounted signs for retail businesses having a gross floor area less than 50,000 square feet. One principal use identification sign shall be permitted on each building wall of the business that faces a public street or public parking area, subject to the following:
[1] 
The area of each such sign shall not exceed 5% of the area of the wall of the business upon which it is placed or 150 square feet, whichever is less. If the business is located in a building containing more than one use, the wall area used for making this calculation shall be the area of the wall enclosing the space occupied by the business, not the total area of the building wall.
[2] 
The vertical dimension of such signs shall not exceed eight feet.
G. 
In the I-B2 Zone District, and only in conjunction with a use which is permitted in the B, B-10 or D-S Zone Districts, window signs shall be permitted as regulated in § 166-144 above.
[1]
Editor's Note: Former § 166-148, Signs in the PUD Zone District, was repealed 12-22-1993 by Ord. No. 36-93.