No person shall sell any alcoholic beverages in the borough without first obtaining a license for that purpose.
The Mayor and Council, being the governing body of the municipality, shall constitute the authority to administer the issuance of licenses under this article.
The classes of licenses to be issued by the borough are hereby fixed as follows:
A. 
Plenary retail consumption licenses.
B. 
Seasonal retail consumption licenses.
C. 
Plenary retail distribution licenses.
D. 
Club licenses.
The maximum number of plenary retail consumption and plenary retail distribution licenses to be issued and outstanding at the same time under this article shall be as follows:
A. 
Plenary retail consumption licenses: four.
B. 
Plenary retail distribution licenses: four.
The annual fees for licenses shall be as set forth in Chapter 169, Fees.
A. 
No licensee shall sell, serve or deliver or allow, permit or suffer the sale, service or delivery of any alcoholic beverages or allow, permit or suffer the consumption of any alcoholic beverages on the licensed premises between the following hours on the following days:
(1) 
On New Year's Day when it is a Sunday, between the hours of 5:00 a.m. and 10:00 a.m.
(2) 
On weekdays, between the hours of 2:00 a.m. and 7:00 a.m.
(3) 
On other Sundays, between the hours of 2:00 a.m. and 10:00 a.m.
B. 
When New Year's Day is a weekday, the sale, service, delivery and consumption of alcoholic beverages shall be permitted during the entire day.
During the hours that sales are prohibited by § 110-7, the entire licensed premises shall also be closed. This requirement shall not apply to motels and hotels, restaurants as defined in N.J.S.A. 33:1-1t or clubs as defined in N.J.S.A. 33:1-12, Subdivision 5. However, clubs shall be closed on Sundays between the hours of 2:00 a.m. and 8:00 a.m., except as provided in § 110-7A.
A. 
All premises in which alcoholic beverages are sold or dispensed, excepting those which hold club licenses, shall be so arranged that a full view of the interior may be had from the public thoroughfare or from adjacent rooms to which the public is freely admitted.
B. 
All such premises shall be lighted sufficiently so that a full view of the interior thereof may be had at all hours from the public thoroughfare or from adjacent rooms to which the public is freely admitted.
No licensee shall allow, permit or suffer in or upon the licensed premises any disturbances, lewdness, immoral activities, brawls or unnecessary noises nor allow, permit or suffer the licensed place of business to be conducted in such manner as to become a nuisance.
No plenary retail consumption license or seasonal retail consumption license, except renewals for the same premises and transfers of licenses from person to person within the same premises, shall be granted or transfer made to other premises within a distance of 400 feet from any other premises then covered by any other plenary retail consumption license or any seasonal retail consumption license.
In addition to the penalties provided in § 110-13, the license issued pursuant to this article may be suspended or revoked for violation of any provision of this article or for violation of any provision of Chapter 1 of Title 33 of the Revised Statutes or of any of the rules and regulations promulgated by the Director of the Division of Alcoholic Beverage Control.
Any person who violates any provision of this article shall, upon conviction thereof, be punished by a fine not exceeding $1,000 or by imprisonment for a term not exceeding 90 days, or both.