As used in this chapter, the following terms shall have the meanings indicated:
A license issued pursuant to this chapter.
Any person to whom a license has been issued pursuant to this chapter.
Includes any and all means of conveying to the public notice of sale or notice of intention to conduct a sale, either by word of mouth, by newspaper advertising, by magazine advertising, by handbills, by written notice, by printed notice or by any or all means, oral, written or printed.
The sale or an offer to sell to the public any goods, wares and merchandise, of any and all kinds and descriptions, on hand and in stock, in connection with the declared purpose as set forth by advertisement on the part of the seller that such sale is anticipatory to the termination, closing, liquidation, windup, discontinuance, conclusion or abandonment of the business in connection with such sale. "Sale" shall also mean any sale advertised to be a "retirement sale," "forced-out-of-business sale," "removal sale," "loss-of-lease sale," "business-discontinuance sale," "building removal sale," "liquidation sale," and any and all sales advertised in such manner as to reasonably convey to the public that, upon the disposal of the stock of goods on hand, said business will cease to operate and will be discontinued. The term "sale" shall also include the sale or offer to sell to the public goods, wares and merchandise of any and all kinds and description which are described or referred to by advertisement on the part of the seller as smoke-, fire-, water- or similarly damaged goods, wares or merchandise of any nature or description and which "sale" shall, by representation or advertisement, be intended to lead the public to believe that the person conducting such sale is selling such goods, wares or merchandise at a price less than the current or retail price thereof. All the provisions, requirements and conditions of this chapter relating to sales occasioned by the intention of discontinuing business shall be equally applicable to any such "sales" advertised or conducted as a sale of smoke-, fire-, water- or similarly damaged goods which may be conducted apart from any intention to discontinue business.