[Added 5-2-2011 ATM by Art. 19]
The Board of Appeals may grant exceptions regarding the size,
location and allowable illumination of signs (such as allowing direct
illumination) upon its determination that the objectives of facilitating
efficient communication, avoidance of visual conflict with the environs,
and good relationships between signs and the buildings to which they
relate are satisfied, considering the following among other considerations.
A. Sign size is appropriate in relation to development scale, viewer
distance, speed of vehicular travel, street width, and signage on
nearby premises.
B. Visibility of other public or private signage on nearby premises
is not unreasonably diminished.
C. Sign content is simple and neat, with minimum wording to improve
legibility.
D. Sign placement, colors, lettering style, and form are compatible
with building design.
E. Sign design and location do not interrupt, obscure or hide architectural
features of the building, such as columns, sill lines, cornices, or
roof edges.
F. Sign brightness is not inconsistent with that of other signs in the
vicinity.