Exciting enhancements are coming soon to eCode360! Learn more 🡪
Town of Genesee, WI
Waukesha County
By using eCode360 you agree to be legally bound by the Terms of Use. If you do not agree to the Terms of Use, please do not use eCode360.
Table of Contents
Table of Contents
A. 
The Town Board finds that adult-oriented establishments operating in the Town require special licensing by the Town in order to protect and preserve the health, safety, and welfare of the patrons of such businesses as well as the citizens of the Town.
B. 
Based on a review of studies conducted in Phoenix, Arizona, Garden Grove, California, Los Angeles, California, Whittier, California, Indianapolis, Indiana, Minneapolis, Minnesota, St. Paul, Minnesota, Cleveland, Ohio, Oklahoma City, Oklahoma, Amarillo, Texas, Austin, Texas, Beaumont, Texas, Houston, Texas, and Seattle, Washington, and the findings incorporated in City of Renton v. Playtime Theaters, Inc., 475 U.S. 41 (1986), and Coleman A. Young v. American Mini-Theaters, Inc., 427 U.S. 50 (1976), the Town finds that adult-oriented establishments are frequently used for sexual liaisons of a casual nature and unlawful sexual activities, including prostitution.
C. 
It has been documented that entertainers in adult-oriented establishments offer to perform sexual acts for patrons and that sexual contact occurs between patrons and other employees of adult-oriented establishments.
D. 
There is convincing documented evidence that booths, rooms or cubicles in adult-oriented establishments have been used by patrons for the purpose of engaging in specified sexual activities or in high-risk sexual behavior, and configuration of the interior of the premises is an important factor in combating such activities.
E. 
The State of Wisconsin Department of Health Services has published reports that have been considered by the Town relating to the subject of sexually transmitted diseases, and the concern over sexually transmitted diseases is a legitimate concern of the Town in order to protect the health and well-being of its citizens.[1]
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
F. 
The State of Wisconsin has seen a steady increase in several types of sexually transmitted diseases since 1986.
G. 
Researchers have found that contracting sexually transmitted diseases may increase a person's vulnerability to Human Immuno-Deficiency Virus (HIV), the virus that causes AIDS (Acquired Immune Deficiency Syndrome) and some types of cancer.
H. 
AIDS is a sexually transmitted disease which destroys the body's immune system.
I. 
The State of Wisconsin Department of Health Services reports that as of June 30, 1999, 4,217 cases of AIDS were reported in the state, including 2,507 that resulted in death, and new cases of HIV infection have been reported in Wisconsin each year.[2]
[2]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
J. 
The Town is concerned with the protection of its minors from exposure to age-inappropriate, sexually explicit materials and offenses.
K. 
Licensing is a legitimate and reasonable means of accountability to ensure that the operators and employees of adult-oriented establishments comply with reasonable regulations and to ensure that operators and employees do not knowingly allow their establishments to be used as places of illegal sexual activity or solicitation.
L. 
Information relating to pending charges and convictions of the applicants is desired to further the Town's interest in controlling the secondary effects of adult-oriented establishments.
M. 
There is convincing documented evidence that adult-oriented establishments have a deleterious effect on both the existing businesses around them and the surrounding residential areas adjacent to them, causing increased crime and the downgrading of property values.
N. 
The Town Board has reviewed studies of the secondary effects of adult-oriented establishments and has concluded that, if unregulated, they present an increased risk of prostitution, high-risk sexual behavior and crime, deleterious effects upon existing businesses and surrounding residential areas, and decreased property values.
O. 
The Town Board desires to minimize and control these adverse effects and thereby protect the health, safety, and welfare of the citizenry; protect the citizens from increased crime; preserve the quality of life; and preserve the property values and character of surrounding neighborhoods.
P. 
It is not the intent of this chapter to suppress any speech activities protected by the First Amendment but to enact a content-neutral ordinance which addresses the secondary effects of adult-oriented establishments.
Q. 
It is not the intent of the Town Board to condone or legitimize the promotion of obscene material, and the Town Board recognizes that the law prohibits the promotion of obscene materials. The Town Board expects and encourages law enforcement officials to enforce anti-obscenity laws against any such illegal activities in the Town.
R. 
Restricted hours of operation will allow law enforcement personnel to concentrate on crime prevention during high crime hours and/or low staffing hours by relieving them of enforcement duties relative to prostitution, loitering, and criminal activity associated with adult-oriented establishments.
S. 
Prohibition of alcohol beverages on the premises will reduce the need for law enforcement resources to respond to alcohol-related problems upon the premises, will reduce high-risk sexual activity and will contribute to the reduction of secondary effects of adult-oriented establishments.
Based upon the findings stated above, it is the intended purpose of the Town to regulate adult-oriented establishments to promote the health, safety, morals, and general welfare of the citizens of the Town and to establish reasonable and uniform regulations for the operation thereof so as to minimize secondary effects of these establishments on the community. The provisions of this chapter have neither the purpose nor intent of imposing a limitation or restriction on the content of any communicative materials, including adult-oriented materials protected by the First Amendment to the Constitution of the United States. Similarly, it is not the intent or effect of this chapter to restrict or deny access by adults to adult-oriented materials protected by the First Amendment or to deny access by the distributors and exhibitors of adult-oriented entertainment to their intended market. The promotion of obscene material which is not protected by the First Amendment is subject to criminal sanctions under the state's penal code. The Town Board further intends that this chapter shall be construed and enforced in a manner consistent with the First Amendment to the United States Constitution; Article I, Section 3, of the Wisconsin Constitution; and the compelling state interest in protection of the free flow of ideas.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
The following terms have the meanings indicated:
ADULT ARCADE
Any place to which the public is permitted or invited wherein coin, slug, electronically, or mechanically controlled or operated still- or motion-picture machines, projectors, computers, or other image-producing devices are maintained to show images to five or fewer persons per machine at any one time and where the images so displayed are distinguished or characterized by depicting or describing specified sexual activities or specified anatomical areas.
ADULT BATHHOUSE
A commercial establishment which provides a bath as a service and which provides to its patrons an opportunity for engaging in specified sexual activities.
ADULT BODY PAINTING STUDIO
A commercial establishment wherein patrons are afforded an opportunity to be painted or to paint images on specified anatomical areas. "Adult body painting studio" does not include a tattoo parlor.
ADULT BOOKSTORE
Any commercial establishment having as its stock-in-trade the sale, rental or lease, for any form of consideration, of any one or more of the following:
A. 
Books, magazines, periodicals or other printed matter, photographs, films, motion pictures, videocassettes, video reproductions, slides, or other visual representations which are distinguished or characterized by their emphasis on specified sexual activities or specified anatomical areas.
B. 
Instruments, devices, or paraphernalia which are designed for use in connection with specified sexual activities.
C. 
Facilities for the presentation of adult entertainment as defined herein, including adult-oriented films, motion pictures, videocassettes, video reproductions, slides or other visual representations for observation by patrons therein.
ADULT CABARET
A nightclub, bar, restaurant, or similar commercial establishment which features:
A. 
Live performances which are characterized or distinguished by the exposure of specified anatomical areas or the removal of articles of clothing; or
B. 
Films, motion pictures, video cassettes, video reproductions, slides or other visual representations which are distinguished or characterized by depicting or describing specified sexual activities or specified anatomical areas.
ADULT ENTERTAINMENT
Any exhibition of any motion picture, videocassette or recording, photographic reproduction, closed-circuit transmission, cable/satellite transmission, subscriber programming, or other physical medium that allows an image to be displayed or transmitted and/or any live performance, display or dance of any type which has as its dominant theme or is distinguished or characterized by any one or more of the following:[1]
A. 
Specified sexual activities.
B. 
Specified anatomical areas.
C. 
Removal of articles of clothing.
ADULT MASSAGE PARLOR
A commercial establishment with or without sleeping accommodations which provides the service of massage or body manipulation, including exercise, heat and light treatment of the body, and any form or method of physiotherapy, which also provides its patrons with the opportunity to engage in specified sexual activities.
ADULT MOTEL
A hotel, motel or other similar commercial establishment which:
A. 
Offers accommodations to the public for any form of consideration; provides patrons with closed-circuit television transmissions, films, motion pictures, videocassettes, video reproductions, slides, or other visual reproductions characterized by depicting or describing specified sexual activities or specified anatomical areas; and has a sign visible from the public right-of-way which advertises the availability of this type of adult entertainment;
B. 
Offers a sleeping room for rent for a period of time that is less than 10 hours; or
C. 
Allows a tenant or occupant of a sleeping room to sublet the room for a period of time that is less than 10 hours.
ADULT-ORIENTED ESTABLISHMENT
Includes an adult arcade, adult bathhouse, adult body painting studio, adult bookstore, adult cabaret, adult massage parlor, adult motel, adult theater, and any commercial establishment presenting adult entertainment, whether or not such establishment is operated or maintained for a profit.
ADULT THEATER
An enclosed building such as a theater, concert hall, auditorium or other similar commercial establishment which is used for presenting adult entertainment.
APPLICANT
The individual or business entity that seeks to secure a license under this chapter.
BOARD
The Town Board for the Town of Genesee, Waukesha County, Wisconsin.
EMPLOYEE
Any and all persons, including but not limited to operators, entertainers, clerks, managers, janitors or other persons, who work in or at or render any services directly related to the day-to-day operation of an adult-oriented establishment. "Employee," as used in this chapter, specifically excludes independent contractors who are responsible for the improvement or repair of the physical premises or who provide supplies to the establishment, provided that these persons are not also in the position of providing any other day-to-day services for the adult-oriented establishment.
ENTERTAINER
Any person who provides entertainment within an adult-oriented establishment, whether or not a fee is charged or accepted for the entertainment and whether or not the entertainment is provided by the person as an employee of the adult-oriented establishment or as an independent contractor.
OPERATOR
The person who is designated on the license application to be the person in charge of the daily operation of the premises and who is to be the adult-oriented establishment's contact person for the municipality.
PERSON
An individual, proprietorship, corporation, association, partnership, limited liability entity, or other legal entity.
PUBLIC AREA
Includes all areas of an adult-oriented establishment except:
A. 
A public rest room to the extent it is used for its proper purpose;
B. 
Individual rooms rented in an adult motel; or
C. 
Areas to which patrons have no physical or visual access.
SPECIFIED ANATOMICAL AREAS
A. 
Less than completely and opaquely covered human genitals, pubic region, buttock or female breasts below a point immediately above the top of the areola; or
B. 
Human male genitals in a discernibly turgid state, even if opaquely covered.
SPECIFIED SEXUAL ACTIVITIES
Includes any of the following, simulated or actual:
A. 
The fondling or other erotic touching of human genitals, pubic region, buttocks, anus, or female breasts;
B. 
Acts of masturbation, sexual intercourse, sodomy, bestiality, necrophilia, sadomasochistic abuse, fellatio, cunnilingus, or anilingus.
C. 
Showing of human genitals in a state of sexual stimulation or arousal.
D. 
Excretory functions during a live performance, display or dance of any type.
TRANSFER OF OWNERSHIP OR CONTROL
Transfer of ownership or control of an adult-oriented establishment includes any of the following:
A. 
The sale, lease, or sublease of the business;
B. 
The transfer of securities which constitute a controlling interest in the business, whether by sale, exchange or other means; or
C. 
The establishment of a trust, gift, or other similar legal device which transfers the ownership or control of the business, except for transfer by bequest or other operation of the law upon the death of the person possessing the ownership or control.
YOUTH FACILITY
Any facility where minors gather for educational or recreational activities, including but not limited to playgrounds, swimming pools, libraries, licensed child-care facilities, or youth clubs.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).