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Village of Trempealeau, WI
Trempealeau County
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Table of Contents
Table of Contents
The purpose of this article is to establish minimum standards to safeguard life and property and promote public welfare and community aesthetics by regulating the appearance, construction, location and maintenance of all signs and billboards.
The following definitions are used in this article:
AWNING
A temporary hood or cover which projects from the wall of the building, which can be retracted, folded or collapsed against the face of a supporting structure.
BILLBOARD
A sign which advertises goods, products or facilities, or services not necessarily on the premises where the sign is located or directs persons to a different location from where the sign is located.
BLANKETING
The unreasonable obstruction of view of a sign caused by the placement of another sign.
DIRECTLY ILLUMINATED SIGN
Any sign designed to give any artificial light directly through any transparent or translucent material from a source of light originating within or on such sign.
DIRECTORY SIGN
Any sign on which the names and locations of occupants or the use of a building is given. This shall include offices and church directories.
ELECTRONIC MESSAGE UNIT SIGN
Any sign whose message may be changed by electronic process, including such messages as copy, art, graphics, time, date, temperature, weather or information concerning civic, charitable or other noncommercial activities or the advertising of products or services for sale on the premises. This also includes traveling or segmented message displays.[1]
FLASHING SIGN
Any directly or indirectly illuminated sign on which artificial light is not maintained stationary and constant in intensity and color at all times when in use.
GROUND AND/OR POLE SIGN
Any sign which is supported by structures or supports in or upon the ground and independent of support from any building (also referred to as "freestanding sign").
IDENTIFICATION SIGN
Any sign which carries only the name of the firm, major enterprise, institution or principal products offered for sale on the premises or combination of these.
INDIRECTLY ILLUMINATED SIGN
A sign that is illuminated from a source outside of the actual sign.
MARQUEE SIGN
Any sign attached to and made part of a marquee. A marquee is defined as a permanent roof-like structure projecting beyond a building wall at an entrance to a building or extending along and projecting beyond the building's wall and generally designed and constructed to provide protection against weather.
NONCONFORMING SIGN
Any sign which does not conform to the regulations of this article.
PORTABLE SIGN
Any sign not permanently attached to the ground which is designed to be easily moved from one location to another.
PROJECTING SIGN
Any sign extending more than 18 inches, but less than five feet from the face of a wall or building.
REAL ESTATE SIGN
Any sign which is used to offer for sale, lease or rent the property upon which the sign is placed.
ROOF SIGN
Any sign erected upon or over the roof or parapet of any building.
SIGN
A sign shall include anything that promotes, calls attention or invites patronage (or anything similar to the aforementioned) to a business, location or product.
TEMPORARY SIGN
Any sign intended to be displayed for a short period of time, including real estate, political or construction site signs, and banners, decorative-type displays or anything similar to the aforementioned. In the Historic District (HB-2), signs must be professionally manufactured at a size no greater than 25 square feet and subject to approval by the Zoning Administrator as to the location, placement and time period for display.
[Amended 7-3-2006[2]]
WALL SIGN
Any sign attached to, erected on or painted on the wall of a building or structure and projecting not more than 18 inches from such wall.
WINDOW SIGN
Any sign located completely within an enclosed building and visible from a public way.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
[2]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
[Amended 7-3-2006[1]]
Zoning Districts
Types of Signs Permitted
R-1, R-2, R-3, R-4, R-5, R-MH
2, 3, 6
B-1, B-2
1, 2, 3, 4, 5, 6, 7, 8
I-1, M-1
1, 2, 3, 4, 5, 6, 7, 8
A-1
1, 2, 3, 6, 7
C-1, G-1
1, 3, 6, 7
HB-2
See § 520-31E(7)
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
A. 
Type 1. Directory signs advertising a business or activity conducted, an area of interest or a service available at a specific location. Such signs shall be not more than 12 square feet in gross area. There shall be not more than two such signs relating to any one such use in the approaching direction along any one street. No such sign shall be more than 10 miles away from the location to which it relates. Such signs may be permitted by the Zoning Board of Appeals if the Board shall find it necessary for directing the traveling public. Permit required.
B. 
Type 2. Signs advertising a customary home occupation or professional office. Such signs shall not exceed two square feet in gross area, shall be attached to the building and, if illuminated, shall be indirectly lighted. No permit required.
C. 
Type 3. Signs advertising the sale, rent, or lease of the property on which the sign is placed. Such sign shall not exceed four square feet in gross area and may be placed at the right-of-way line of the street. No permit required.
D. 
Type 4. Signs located off premises advertising a general brand of product, an area of interest, a business conducted or a service available. Such signs shall not be more than 100 square feet in gross area and erected outside a line parallel to and 50 feet from the street right-of-way line. Permit required.
E. 
Type 5. Signs on the premises of commercial and industrial buildings advertising a business conducted or a service available on the premises. No sign shall exceed 40 square feet in gross area, be higher than four feet above the top of the roof line or exceed the maximum height limitation permitted in the district. Permit required.
F. 
Type 6. On-premises signs advertising a public or semipublic use. Such signs shall not exceed 32 square feet in gross area. There shall be no more than one sign for each street upon which the property faces. Permit required.
G. 
Type 7. Recreational directory signs indicating the direction to a cottage, resort, residence or similar use. Such signs shall not be more than one square foot in gross area. Where a common posting standard is provided, all such signs shall be attached to the standard recreational directory. Permit required.
H. 
Type 8. Billboard signs advertising goods, products or facilities, or services not necessarily on the premises where the sign is located or directs persons to a different location from where the sign is located. Subject to limitations in § 520-88. Permit required.[1]
[1]
Editor's Note: Added at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
The following signs and related items shall not be included in the application of the regulations contained in this article.
A. 
Signs not exceeding one square foot in area and bearing only property numbers, post box numbers or names of occupants of premises.
B. 
Flags and insignia of any government, except when displayed in connection with commercial promotion.
C. 
Legal notices, identification information or directional signs erected by governmental bodies.
D. 
Integral decorative or architectural features of buildings, except letters, trademarks, moving parts or moving lights.
E. 
Signs directing and guiding traffic and parking on private property, but bearing no advertising matter.
F. 
Signs erected by national, state, county or municipal governmental agencies, including traffic and informational signs.
[Amended 7-1-2002[1]]
A. 
Permit required. No persons shall erect, relocate, reconstruct or maintain or cause the aforementioned within the Village of Trempealeau of any signs without first having obtained and having in force and in effect a permit therefor from the Zoning Administrator.
B. 
Permits. Signs shall not be erected or altered until a permit has been issued by the Zoning Administrator. Applications for a sign permit shall be made in writing upon forms furnished by the Zoning Administrator. The applicant shall file with the application plans and specifications and provide information about the sign, including dimensions, materials, illumination, wiring, height above grade, distance from lot line, and by whom it shall be erected. Permits are not required for a copy change when no change in business name is involved. Permit applications along STH 35 (starting at the eastern Village boundary following Third Street to Main Street and then commencing north on Main Street to the northern corporate limit) are subject to rules and permitting regulations as required by the WisDOT under § 84.106, Wis. Stats.
C. 
Permit fees. A permit fee as set by the Village Board shall be paid to the Zoning Administrator for each sign permit issued under this chapter, provided, however, that a fee shall not be charged for putting an existing sign in conformance with this chapter or for a copy change when no change in business name is involved. See Fee Service Schedule.[2]
[2]
Editor's Note: The Fee Service Schedule is on file in the Village Office.
D. 
Exceptions.
(1) 
Temporary signs. Permits are not required for temporary signs as defined in § 520-76; provided such signs do not exceed 25 square feet of display surface. Regulation of political signs shall conform to Wis. Stats. § 12.04.
(2) 
Window signs. Window signs directing attention to a business or profession conducted on the premises or to a product, service or entertainment sold or offered on said premises shall be permitted without a permit in all districts except the HB-1 Historic District.
E. 
Prohibited signs.
(1) 
No sign will be permitted that resembles the size, shape, form or color of official traffic control signs, signals or devices.
(2) 
No sign shall contain more than 100 square feet in gross area no billboard shall exceed 360 square feet in area.
(3) 
No sign shall contain or be illuminated by a flashing light in any district.
(4) 
No sign in a conspicuous state of disrepair shall be permitted to exist. The Village Board may order removal on a twenty-day public notice or immediately if public danger exists.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
A. 
All signs shall be removed by the owner or lessee of the premises upon which the sign is located when a business which it advertises has not been conducted for a period of six months or when, in the judgment of the Village Board, such sign is so old, dilapidated or has become so out of repair as to be dangerous or unsafe, whichever occurs first. If the owner or lessee fails to remove it, the Village Board may remove the sign at cost of the owner, following adequate written notice. The owner may appeal the Village Board's decision to the Zoning Board of Appeals.
B. 
Alterations. Any sign which was erected before the adoption of this sign article shall not be rebuilt or relocated without conforming to all of the requirements of this article.
C. 
Violations. All signs constructed or maintained in violation of any of the provisions of this article are hereby declared public nuisances within the meaning of this Code. In addition to the above penalty provisions for violation of this chapter, the Village Board may bring an action to abate the nuisance in the manner set forth in the Wisconsin State Statutes.
Variances or exceptions to these sign regulations may be granted by the Zoning Board of Appeals and decisions by the Village Board may be appealed to the Zoning Board of Appeals.
A. 
Installation. All signs shall be properly secured, supported and braced and shall be kept in reasonable structural condition and shall be kept clean and well painted at all times. Bolts or screws shall not be fastened to window frames. Every sign and its framework, braces, anchors and other supports shall be constructed of such material and with such workmanship as to be safe and satisfactory to the Village Board.
B. 
General requirements.
(1) 
Awnings. Lowest part of any awning shall be seven feet above the sidewalk. Signs are allowed directly on the awning or hanging on the frame but not below seven feet.
(2) 
Animated signs. Signs with any moving parts, beacon lights or moving lights shall not be permitted.[1]
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
(3) 
Flashing signs. Flashing signs are prohibited.[2]
[2]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
(4) 
Roof signs. No sign shall be located so as to project above the parapet line, unless approved by the Village Board.
(5) 
Illuminated signs. Any illuminated signs shall not interfere with surrounding properties or traffic.
(6) 
Projection. Signs including supports shall not project beyond five feet of the face of the wall to which attached.
(7) 
Blanketing. Blanketing of signs shall not be allowed.
(8) 
Maintenance. All signs, including supports and attachments, shall be properly maintained and have an appearance that is neat and clean.
C. 
Exceptions to height and setback requirements. Signs may be allowed in the setback area if they are below three feet or are pole-mounted and above 12 feet to the bottom of the sign. The pole diameter of pole-mounted signs shall not exceed 12 inches and shall not interfere with reasonable vision clearance.
D. 
Prohibitions.
(1) 
No sign shall be erected so that any portion of the sign or its supports is attached to or interferes with the free use of any fire escape, exit, any required stairway, door, ventilator or window.
(2) 
No sign shall be erected that will interfere with, obstruct, confuse or mislead traffic.
(3) 
Search lights. The Village Board may permit the temporary use of a search light for advertising purposes in any district, provided that the search light will not be located in any public right-of-way, will not be located closer than 10 feet to an adjacent property and will not cause a hazard to traffic or adjoining properties. Search light permits shall not be granted for a period of more than five days in any six-month period.
E. 
Signs on public rights-of-way. Signs shall not be permitted on public rights-of-way except for traffic control, parking and directional signs and as otherwise specified in this chapter.
A. 
Temporary sign limitations.
(1) 
All temporary signs shall be removed within 10 days after their use has discontinued.[1]
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
(2) 
Temporary signs may be placed on a property, but shall not be located on a right-of-way terrace, and shall not interfere with driveway vision clearance.
B. 
Electronic message unit signs.
(1) 
Such signs may be used only to advertise activities conducted on the premises or to present public service information.
(2) 
Segmented messages must be displayed a minimum of 10 seconds.[2]
[2]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
(3) 
Traveling messages may travel no slower than 16 light columns per second and no faster than 32 columns per second.
C. 
Portable signs.
(1) 
Such signs shall be limited in use to 30 days at a time, and not more frequently than three times per year at any one location.
(2) 
The maximum size shall be 25 square feet on each face, back-to-back.
A. 
Signs eligible for characterization as legal nonconforming. Any sign located within the Village of Trempealeau limits on the date of adoption of this chapter or located in an area annexed to the Village of Trempealeau hereafter which does not conform with the provisions of this article is eligible for characterization as a legal nonconforming sign and is permitted, providing it meets the following requirements:
(1) 
The sign was covered by a proper sign permit prior to the date of adoption of this article;
(2) 
No permit was required under the applicable law for the sign in question and the sign was, in all respects, in compliance with applicable law on the date of adoption of this article.
B. 
Loss of legal nonconforming status. A sign loses its nonconforming status if one or more of the following occurs:
(1) 
The sign is structurally altered in any way, except for normal maintenance or repair, which tends to or makes the sign less in compliance with requirements of this article than it was before alteration;
(2) 
The sign is relocated;
(3) 
The sign fails to conform to the Village requirements regarding maintenance and repair, abandonment or dangerous or defective signs;
(4) 
On the date of occurrence of any of the above, the sign shall be immediately brought in compliance with this article with a new permit secured therefor or shall be removed.
C. 
Legal nonconforming sign maintenance and repair. Nothing in this article shall relieve the owner or use of a legal nonconforming sign or the owner of the property in which the sign is located from the provisions of this article regarding safety, maintenance and repair of signs.
All billboards, signs and other advertising structures shall be designed and constructed to withstand a wind pressure of not less than 30 pounds per square foot of area and shall be constructed to receive dead loads as required in Chapter 205, Building Construction, or other ordinances of the Village of Trempealeau.
A. 
A billboard shall only be erected in areas that are zoned commercial or industrial.
B. 
No billboard shall be allowed that would hinder emergency response agencies.[1]
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
C. 
No more than one billboard back-to-back shall be erected upon one lot.
D. 
The maximum size of billboards shall be 360 square feet.
E. 
No billboards may be erected within 800 feet of another existing billboard measured along or across the same right-of-way.
F. 
No billboard may be erected within 125 feet of any residential district.[2]
[2]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
G. 
The maximum height of billboards shall be 30 feet. In no event shall the maximum height of any billboard exceed the height requirements for buildings in the underlying zoning district regulations. Minimum height shall be 12 feet above grade.
H. 
Roof-mounted billboards (off-premises signs) shall be prohibited.
I. 
No billboard shall be erected along the scenic byway per Wis. Stats. § 84.106.[3]
[3]
Editor's Note: Added at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
No billboards shall be erected within 100 feet of the intersecting right-of-way of arterial intersections, and no billboards shall be erected within 50 feet of the intersecting right-of-way of all other streets.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
Except as otherwise herein provided, all billboards and/or sign messages shall be removed by the owner or lessee of the premises upon which an off-premises sign/billboard is located when the business it advertised is no longer conducted where advertised. If the owner or lessee fails to remove the sign/billboard, the Village Board shall give the owner 60 days' written notice to remove said sign/billboard and thereafter, upon the owner's or lessee's failure to comply, may remove such sign/billboard, any costs for which shall be charged to the owner of the property or may be assessed as a special assessment against the property, and/or the Village Board may take any other appropriate legal action necessary to attain compliance.