[Ord. No. 909 § 400.560, 6-16-2014]
A. 
The purpose of this Article is to promote and protect the public health, safety and welfare by regulating signs located within the overlay district in order to:
1. 
Stabilize and reinforce property values to protect private and public investment;
2. 
Preserve and reinforce the natural, historic and architectural character of the overlay district;
3. 
Create a regular and impartial process for those seeking to erect signs; and
4. 
Reduce sign distractions and obstructions that may contribute to traffic accidents, and reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way.
[Ord. No. 909 § 400.570, 6-16-2014]
The Natural Bridge Sign Overlay District includes those lots having frontage on Natural Bridge Road within the boundaries of the City.
[Ord. No. 909 § 400.580, 6-16-2014]
The regulations of the overlay district shall supersede or supplement, as applicable, the regulations of the City's Zoning Code. Where a conflict exists between the regulations of the overlay district and the provisions of the City's Zoning Code, the provisions of the overlay district shall control.
[Ord. No. 909 § 400.590, 6-16-2014]
As used in this Article, the following terms shall have the meanings herein indicated:
ABANDONED SIGN
Any sign pertaining to a business, use, occupancy, service, product or activity that has not been conducted or offered on the premises where the sign is located for a period of ninety (90) consecutive days.
AREA OF SIGN
The area of the largest single face of the sign within a perimeter which forms the outside shape, including any frame, or forms an integral part of the display, but excluding the necessary supports or uprights on which the sign may be placed. If the sign consists of more than one (1) section or module, all areas will be totaled.
AWNING
A roof-like covering extending outward from a building wall consisting of any pliable material attached to a rigid frame.
BANNER
A temporary sign composed of lightweight material either enclosed or not enclosed in a rigid frame, secured or mounted so as to allow movement of the sign caused by movement of the atmosphere.
BUILDING
Structural entity separated by four (4) or more exterior walls.
CANOPY and/or MARQUEE
A structure above and sheltering an area or forming a sheltered walk to the entrance of a building.
CODE ENFORCEMENT OFFICIAL
A person or persons designated as such by the Board of Aldermen.
CONSTRUCTION SIGN
A temporary sign erected on the premises on which construction is taking place, during the period of such construction.
COPY
The text and/or images displayed on a sign. Does not include graphic treatment in the form of striping or patterns.
DIRECTIONAL SIGN
Any sign commonly associated with and used to promote traffic safety by providing information and directions necessary for persons traveling to and from a property, including signs marking entrances, parking areas, one-way drives, restrooms, pickup and delivery areas and the like.
ELECTION SEASON
The period beginning sixty (60) days prior to any election in which the residents of Bel-Nor are eligible to vote and continuing until two (2) weeks after that election.
ELECTRONIC MESSAGE CENTER
A variable message sign which utilizes computer-generated messages or some other electronic means of changing copy. These signs include displays using incandescent lamps, LEDs, LCDs or a flipper matrix.
ERECT
To build, construct, alter, repair, display, relocate, attach, hang, place, suspend, affix or maintain any sign, and shall also include the painting of exterior wall signs.
FREESTANDING SIGN
Any sign not affixed to a building.
GOVERNMENTAL SIGN
A sign erected and maintained pursuant to and in discharge of any governmental function or required by any law or ordinance or governmental regulation. This includes signage for state-run institutions.
GROUND SIGN
A sign that is affixed to the ground, as opposed to a wall or building.
HEIGHT
The vertical distance between the ground level under a sign and the highest point of the sign structure.
IDENTIFICATION SIGN
A sign which is limited to the name, address and number of a building, institution, complex or person.
INFORMATIONAL/INSTRUCTIONAL SIGNS
Signs providing directional information for motorists and/or pedestrians.
MONUMENT SIGN
A ground sign generally having a low profile with little or no open space between the ground and the sign.
MULTI-TENANT SIGN
A freestanding sign used to advertise multiple businesses that occupy a common building or zoning lot.
NEON SIGN
A sign manufactured utilizing neon tubing, which is visible to the viewer and displayed to the outside of a building for the primary purposes of identifying a business or service.
NON-CONFORMING SIGN
Any sign which was lawfully erected and maintained prior to the effective date of this Article or any amendments thereto.
OPEN HOUSE SIGN
Temporary ground sign advertising a one-day real estate open house.
PARCEL
A piece of real property which is defined on an approved subdivision map recorded with the St. Louis County Recorder of Deeds, or is legally defined on a survey map certified by a licensed land surveyor or engineer.
PERMANENT SIGN
A sign attached to a building or structure, or to the ground in a manner that enables the sign to resist environmental loads, such as wind, and that precludes ready removal or movement of the sign and whose intended use appears to be indefinite.
POLE SIGN
A sign that is mounted on a stationary pole or posts and not attached to any part of a building.
POST AND PANEL SIGN
A freestanding sign supported by more than one non-flammable support that is relatively low to the ground and features empty space between the ground and bottom of the sign.
PROJECTING SIGN
A sign that is wholly or partly dependent upon a building for support and which projects more than eighteen (18) inches from such building.
PYLON SIGN
A freestanding sign with the support structure enclosed with a pole cover and/or sign topper.
REAL ESTATE SIGN
Temporary sign erected on a parcel where a building, lot or property is offered for sale, lease or rent.
ROOF SIGN
Any sign erected upon, against or directly above a roof or on top of the parapet of a building.
ROUTED SIGN
A freestanding monument sign into which letters or images are carved or routed.
SIDEWALK SIGN
A moveable sign not secured or attached to the ground or surface upon which it is located, but supported by its own frame and most often forming the cross-sectional shape of an A.
SIGN
Any identification, description, illustration or device illuminated or non-illuminated which is visible from any public place or is located on private property and exposed to the public and which directs attention to a message, product, service, place, activity, person, institution, business or solicitation, including any permanently installed or situated merchandise, or any logo, painting, banner, pennant, placard or temporary sign designed to advertise, identify or convey information. "Signs" shall also include all sign structures.
TEMPORARY SIGN
Any sign permitted pursuant to the provisions of this Article other than a permanent sign.
TENANT
Any single business or organization occupying a space in a building.
VEHICLE SERVICE CANOPY
A fixed structure of any material projecting from and connected to a building, column, or post or supported by a frame extending from a building and/or posts used to cover areas for the servicing of motor vehicles or as active fueling stations.
VEHICLE SIGN
Any sign or part thereof on a vehicle parked on a public right-of-way or public property or on private property so as to be intended to be viewed from a motorized vehicular public right-of-way, which has for its basic purpose the providing of advertisement of products or directing people to a business or activity located on the same or nearby property or any other premises.
WALL SIGN
A sign fastened to or painted on the wall of a building or structure in such a manner that the wall becomes the supporting structure for, or forms the background surface of the sign and which does not project more than eighteen (18) inches from such building or structure.
WINDOW SIGN
A sign that is applied or attached to the interior of a window or located within three (3) feet of the interior of the window and which can be seen from the exterior of the structure. Can include electronic, non-electric and neon signs.
ZONING LOT
A parcel of land considered or treated as a single unit. A zoning lot may or may not correspond with a lot of record.
[Ord. No. 909 § 400.600, 6-16-2014]
This Article is intended to regulate all on- and off-premises signs yet to come into existence, which are to be located in the overlay district. This Article shall supersede all other related signage zoning regulations in the applicable area.
[Ord. No. 909 § 400.610, 6-16-2014]
A. 
The following types of signs are permitted, pursuant to the provisions of this Article:
Sign Type
Sign Nature
Sign Area Allowances
Number Of Signs
Setback Minimum
Maximum Height
Permit Required
Additional Requirements
Awning
Permanent Wall
15-20% of building elevation facade, with minimum 25 square feet
1 per tenant
n/a
n/a
Yes — No fee charged
Shall not project beyond the building by more than 4 feet
Wall
Permanent Wall
15-20% of building elevation facade, with minimum 25 square feet
1 per tenant
n/a
n/a
Yes — No fee charged
Shall not project 18 inches above or out from the building facade
Channel
Permanent Wall
15-20% of building elevation facade, with minimum 25 square feet
1 per tenant
n/a
n/a
Yes — No fee charged
Shall not project 18 inches above or out from the building facade
Neon
Permanent Wall
15-20% of building elevation facade, with minimum 25 square feet
1 per tenant
n/a
n/a
Yes
Shall not project 18 inches above or out from the building facade
Neon
Permanent Freestanding
Up to 98 square feet
1 per tenant
5 feet
30 feet
Yes
n/a
Monument / Routed
Permanent Freestanding
Up to 98 square feet
1 per building with no more than 2 within 300 feet of frontage
5 feet
30 feet
Yes — No fee charged
Municipal boundary markers are exempt from lineal requirements
Electronic Message Center
Permanent Freestanding
Up to 98 square feet
1 per lot with no more than 2 within 300 feet of frontage
5 feet
30 feet
Yes — No fee charged
- A minimum display time of 8 seconds for text with 3-second transition time
- The following display features and functions are prohibited: continuous scrolling and/or traveling, flashing, spinning, rotating, and similar moving effects, and all dynamic frame effects or patterns of illusionary movement or simulating movement
- Must have automatic dimming capacity to comply with illumination standards
- Actual message center can be no more than 80% of sign area
Vehicle Service Canopy
Permanent Freestanding
Copy can be up to 40% of sign face
5 feet
30 feet
Yes — No fee charged
Maximum height is distance from group to top of sign face; sign face can be no more than 30 inches tall
Multi-Tenant Sign — Building Setback of 0-100 feet
Permanent Freestanding
60-98 square feet
1 per building
5 feet
30 feet
Yes — No fee charged
n/a
Multi-Tenant Sign — Setback of 101+ feet
Permanent Freestanding
60-128 square feet
1 per commercial complex
5 feet
34 feet
Yes — No fee charged
n/a
Banner
Temporary Wall
32 square feet
Up to 3 signs per business
5 feet
8 feet
Yes
Temporary signs are permitted for 15 days and permit is renewable up to 2 times
Inflatable Object
Temporary Freestanding
32 square feet
Up to 3 signs per business
5 feet
8 feet
Yes
Temporary signs are permitted for 15 days and permit is renewable up to 2 times
Freestanding or Portable Signs
Temporary Freestanding
32 square feet
Up to 3 signs per business
5 feet
8 feet
Yes
Temporary signs are permitted for 15 days and permit is renewable up to 2 times
Advertising Flags
Temporary Freestanding
32 square feet
Up to 3 signs per business
5 feet
8 feet
Yes
Temporary signs are permitted for 15 days and permit is renewable up to 2 times
Window
Permanent/ Temporary Wall
25% of area of window
n/a
n/a
n/a
Yes — No fee charged
n/a
Construction Sign
Temporary Freestanding
32 square feet
1, in addition to those required by State and/or Federal funding
5 feet
8 feet
Yes — No fee charged
All requirements stipulated with State and Federal funding are allowed, in addition to 1 construction sign allowed with a construction permit
B. 
Number of signs allowed.
1. 
No tenant or business may have more than two (2) permanent signs displayed at any time on or along Natural Bridge frontage, in addition to exempt signs. This does not include window signs.
2. 
Lots with a frontage of three hundred (300) feet or less can have one (1) freestanding sign, with each tenant or business within having one (1) wall sign.
3. 
Lots with a frontage of more than three hundred (300) feet can have up to two (2) freestanding signs, with each tenant or business within having one (1) wall sign. The freestanding signs must be at least fifty (50) feet apart.
C. 
Except for those signs listed above where no fee is charged, a fee of twenty-five dollars ($25.00) shall be charged for each sign permit or renewal thereof.
[Ord. No. 909 § 400.620, 6-16-2014]
A. 
Temporary signs are allowable for a period of up to forty-five (45) days with a permit. This includes, but is not limited to:
1. 
Sidewalk signs.
2. 
Banners.
3. 
Inflatable animals or other objects.
4. 
Flags and other decorative accessories not representing a governmental entity.
B. 
Neon signs.
C. 
Construction sign (allowed with the granting of a building permit — no separate sign permit required).
D. 
See Section 405.330(A) for specific sign-type requirements.
[Ord. No. 909 § 400.630, 6-16-2014]
All permanent signs with a setback of less than twenty-five (25) feet must have individual letters whose heights are a minimum of seven (7) inches and maximum of fifteen (15) inches. If the setback is between twenty-five (25) feet and fifty (50) feet, the minimum individual letter heights is nine (9) inches and the maximum individual letter height is twenty (20) inches. If the setback is more than fifty (50) feet, the individual letter heights must have a minimum of eleven (11) inches with a maximum height of twenty-four (24) inches.
[Ord. No. 909 § 400.640, 6-16-2014]
A. 
Any sign not permitted in Section 405.330, Allowed Signs, or Section 405.340, Additional Signs Allowed With Permits, of this Article and any sign specifically designated in this Section as prohibited is prohibited.
B. 
Signs specifically prohibited are as follows:
1. 
Roof signs.
2. 
Pole signs.
3. 
Pylon sign.
4. 
Projecting signs.
5. 
Post and panel signs.
6. 
Vehicle signs. This Subsection is not intended to prohibit any form of vehicular signage, such as a sign attached to a bus or lettered on a motor vehicle or signs that are part of a vehicle, such as a construction trailer, whose primary purpose is not advertising to the public right-of-way.
7. 
Flashing, rotating or revolving signs or lights, including roaming spotlights, with the exception of barber poles and holiday decorations.
8. 
Any sign other than an exempt sign placed on any curb, sidewalk, hydrant, utility pole, or tree.
9. 
Any sign erected or maintained which might be confused with any traffic control device or which might interfere with the vision or discernment of any traffic sign or which might cause danger to public travel.
10. 
Private signs on public lands and rights-of-way.
11. 
Canopy and/or marquee, other than vehicle service canopies.
[Ord. No. 909 § 400.650, 6-16-2014]
A. 
The following signs are exempt from the provisions or requirements of this Article:
1. 
One (1) self-service identification sign which does not exceed two (2) square feet per self-service fuel pump island.
2. 
One (1) full-service identification sign which does not exceed two (2) square feet per full-service fuel pump island.
3. 
Fuel pump and price signs required by Federal, State or local legislation.
4. 
Street number identification plates.
5. 
Historical site markers.
6. 
No-trespassing signs.
7. 
Governmental signs.
8. 
Utility line identification and location signs.
9. 
Disabled parking and access signs.
10. 
Vacancy/no vacancy signs which do not exceed three (3) square feet.
11. 
Accessory signs identifying such use as parking, no parking or office, which do not exceed two (2) square feet each.
12. 
Holiday decorations erected for and during the particular holiday they relate to or symbolize.
13. 
Open/closed business signs that do not exceed two (2) square feet.
14. 
Street identification, traffic and governmental signs and control devices required by law, ordinance or regulation.
15. 
Official public information signs, memorial signs, building names, erection dates or similar information cut into masonry or other permanent surface or constructed of bronze or other noncombustible material, not to exceed sixteen (16) square feet.
16. 
Signs and markers in cemeteries designating graves and memorials.
17. 
Informational and direction signs provided to clarify traffic patterns.
18. 
One (1) ground sign of six (6) square feet or less in all residential districts, sixteen (16) square feet or less in all other districts, provided in each instance that any such sign is located on private property with the owner's permission. Additional ground signs are permitted under this Subsection during the election season, not to exceed the total number of questions or candidates on the ballot for that election season.
19. 
Real estate and open house signs.
20. 
Municipal banners.
21. 
Signs put in place by a State-run institution.
[Ord. No. 909 § 400.660, 6-16-2014]
A. 
The following signs are deemed illegal signs and in violation under this Article:
1. 
Sign types contained in Section 405.360, Prohibited Signs.
2. 
Abandoned signs.
3. 
Any temporary signs erected for which no sign permit was issued or which has had its permit revoked.
4. 
Any sign not properly maintained, such as but not limited to signs that are structurally unsound or are hazardous or unsafe.
B. 
The Code Enforcement Official shall cause a notice of such violation to be served on the owner of the building, structure or lot where said sign is located and the lessee or tenant of the part of or the entire building, structure or lot where said sign is located, requiring the owner and lessee or tenant to remove the illegal sign within ten (10) business days. The notice may be served personally or by certified mail, return receipt requested. It shall be unlawful and punishable as provided in Section 100.220 of this Code to maintain or fail to remove an illegal sign. Each day an illegal sign is maintained and each day an illegal sign is not removed shall constitute a separate offense. Owners, lessees and tenants shall be jointly and severally liable for maintaining or failing to remove an illegal sign. Upon failure of said owner or lessee or tenant to remove the sign within ten (10) business days after notice is provided, the City shall be authorized to have its designee(s) enter upon said property and remove therefrom any said illegal sign at the cost of the owner, lessee and tenant. No liability shall attach to the City or its officers, employees, agents or designees in connection with the removal of any such illegal sign.
C. 
In cases of emergency, the Code Enforcement Official may cause the immediate removal of a dangerous or defective sign without notice.
D. 
Any sign may be inspected for adequate maintenance, freedom from any hazardous condition and structural soundness. If a sign is found to be unsafe, the sign owner shall have thirty (30) days to correct any defect. If the defect has not been corrected by the expiration of thirty (30) days, the sign permit shall become null and void and the sign shall be illegal.
[Ord. No. 909 § 400.670, 6-16-2014]
A. 
Subject to the provisions of this Article, any sign legally in existence prior to the enactment of this Article shall be considered a non-conforming sign and may be continued and maintained in accord with the provisions for other non-conforming uses and structures under the City's zoning regulations.
B. 
Any sign existing at the time this Article is enacted which is altered in any way related to content, design or structure shall be considered a new sign and shall be required to conform to the requirements contained herein.
[Ord. No. 909 § 400.680, 6-16-2014]
Illumination of signs shall be accomplished by means of shielded light sources or in such other manner that no glare shall extend beyond the property lines of the property upon which such signs are located, and no glare shall disturb the vision of passing motorists or constitute a hazard to traffic.
[Ord. No. 909 § 400.690, 6-16-2014]
A. 
All sign fabrication, erection and attachment shall conform to the requirements of the latest edition of the Building Code adopted by the City[1] and other applicable codes and regulations.
[1]
Editor's Note: See Chapter 500, Building Regulations.
B. 
Lighting fixtures and wiring shall conform to the requirements of the latest edition of the Building Code adopted by the City and other applicable codes and regulations, and all electrified signs shall bear the Underwriters Laboratories label or approved equal.
C. 
Transformers, wires and similar items shall be concealed.
D. 
All wiring to freestanding signs shall be underground.
E. 
All signs, sign finishes, supports and electrical work shall be kept in good repair and safe condition, including the replacement of defective parts, painting, repainting, cleaning and other acts required for the maintenance of said sign.
[Ord. No. 909 § 400.700, 6-16-2014]
A. 
The provisions of this Article shall be administered and enforced by the Code Enforcement Official, who shall have the power to make necessary inspections.
B. 
No sign permit shall be approved by the Code Enforcement Official or their designee except in compliance with the provisions of this Article.
[Ord. No. 909 § 400.710, 6-16-2014]
A. 
Except as otherwise provided herein, it shall be unlawful for any person to erect, construct, enlarge, move or convert any temporary sign, or cause the same to be done, without first obtaining a sign permit for each such sign. These directives shall not be construed to require any permit for a change of copy of any sign, provided that the person, place, establishment, business or service identified remains the same, nor for the repainting, cleaning and the normal maintenance or repair of a sign or sign structure for which a permit has previously been issued under this Article, so long as the sign or sign structure is not modified in any way.
B. 
Contents Of The Applications.
1. 
Application for a sign permit shall be made, in writing, by the owners, lessee, occupant or agent for whom the sign is intended. It shall be accompanied by a set of plans of the sign, drawn or rendered to scale. Sign plans shall include dimensions, proposed design/copy and structural details. A map showing the exact location of the proposed sign shall also be included.
2. 
Sign plans shall include a statement that the proposed sign as shown on the plan is structurally sound and will withstand wind loads as prescribed by the City's Building Code.[1] Plans shall bear the signature of the owners, applicant and person responsible for design of the sign.
[1]
Editor's Note: See Chapter 500, Building Regulations.
3. 
The application shall be made to the City or their designee on forms prescribed.
C. 
The proposed sign application, when complete, shall be submitted to the City or its designee for its review within a period of time not to exceed thirty (30) days of receipt thereof.
D. 
A temporary sign permit will allow the permitted sign to be in place for a maximum duration of fifteen (15) days. The permit may be renewed up to two (2) times within three hundred sixty-five (365) days following the date of issuance.
E. 
Construction sign permits will be allowed for a duration of ninety (90) days. The permit may be renewed up to three (3) times within three hundred sixty-five (365) days following the date of issuance.
F. 
There is a fee of twenty-five dollars ($25.00) for each temporary sign permit or renewal thereof.
[Ord. No. 909 § 400.720, 6-16-2014]
A. 
Intent. The intent of this Section is to allow certain provisions of this Article to be modified where such modification will encourage excellence in the planning and design of signs. This is particularly true in areas where certain types of otherwise prohibited signs, such as historically inspired wall mural signs, may be desirable. In addition, a sign variance can be acquired to permit neon wall or freestanding signs. The Board of Aldermen shall make these determinations.
B. 
Guidelines. The following guidelines shall be considered by the Board of Aldermen in determining whether a variance shall be issued. The proposed sign should:
1. 
Not be detrimental to other property.
2. 
Not create a hazard or a nuisance.
3. 
Not interfere with the use of public lands or streets.
4. 
Be in harmony with the purposes of this Article contained in Section 405.280.
C. 
Once granted, the sign variance is approved for the duration that the sign is maintained, including if the approved sign is damaged and thereafter replaced with a substantially similar sign within one (1) year.
D. 
Any person who is aggrieved by a decision of the Board of Aldermen may appeal a decision to the St. Louis County Circuit Court within fifteen (15) days of the decision by filing an appropriate action under Chapter 536, RSMo.
[Ord. No. 909 § 400.740, 6-16-2014]
Whenever a commercial sign would be permitted under this Article, subject to the landowner's consent, a non-commercial sign may be installed in its place, or vice versa, provided it otherwise complies with this Article. Such substitution of message may be made without any additional approval or permitting. This provision prevails over any more specific provision to the contrary within this Article. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over non-commercial speech, or vice versa. This provision does not create a right to increase total signage on a parcel, nor does it affect the requirements that the sign comply in all other respects with the provisions of this Article.