Signs perform an important function in identifying and promoting
properties, businesses, services, residences, events, and other matters
of interest to the public. The intent of this Article is to regulate
all signs within the Borough of Schwenksville to ensure that they
are appropriate for their respective uses, in keeping with the appearance
of the affected property and surrounding environment, and protective
of the public health, safety, and general welfare by:
A. Setting standards and providing uniform, scientifically-based controls
that permit reasonable use of signs and preserve the character of
the Borough of Schwenksville.
B. Prohibiting the erection of signs in such numbers, sizes, designs,
illumination, and locations as may create a hazard to pedestrians
and motorists.
C. Avoiding excessive conflicts from large or multiple signs, so that
permitted signs provide adequate identification and direction while
minimizing clutter, unsightliness, and confusion.
D. Establishing a process for the review and approval of sign permit
applications.
E. Ensuring sign design that builds on the traditional town image and
visual environment the Borough seeks to promote.
Words and terms used in this ordinance shall have the meanings
given in this Article. Unless expressly stated otherwise, any pertinent
word or term not part of this listing but vital to the interpretation
of this ordinance, shall be construed to have their legal definition,
or in absence of a legal definition, their meaning as commonly accepted
by practitioners including civil engineers, surveyors, architects,
landscape architects, and planners.
ABANDONED SIGN
A sign which has not identified or advertised a current business,
service, owner, product, or activity for a period of at least 60 days.
ADDRESS SIGN
A sign that designates the street number and/or street name
for identification purposes, as designated by the United States Postal
Service. (Also known as: nameplate sign)
ANIMATED SIGN
A sign depicting action, motion, or light or color changes
through electrical or mechanical means.
AWNING
A cloth, plastic, or other nonstructural covering that projects
from a wall for the purpose of shielding a doorway or window. An awning
is either permanently attached to a building or can be raised or retracted
to a position against the building when not in use.
AWNING SIGN
Any sign painted on, or applied to, an awning.
BALLOON SIGN
A lighter-than-air, gas-filled balloon, tethered in a fixed
location, which contains an advertisement message on its surface or
attached to the balloon in any manner.
BANNER
Any cloth, bunting, plastic, paper, or similar non-rigid
material attached to any structure, staff, pole, rope, wire, or framing
which is anchored on two or more edges or at all four corners. Banners
are temporary in nature and do not include flags.
BEACON LIGHTING
Any source of electric light, whether portable or fixed,
the primary purpose of which is to cast a concentrated beam of light
generally skyward as a means of attracting attention to its location
rather than to illuminate any particular sign, structure, or other
object.
BUILDING FRONTAGE
The maximum linear width of a building measured in a single
straight line parallel, or essentially parallel, with the abutting
public street or parking lot.
CANOPY
A structure other than an awning made of fabric, metal, or
other material that is supported by columns or posts affixed to the
ground and may also be connected to a building.
CANOPY SIGN
Any sign that is part of, or attached to a canopy.
CHANGEABLE COPY SIGN
A sign or portion thereof on which the copy or symbols change
either automatically through electrical or electronic means, or manually
through placement of letters or symbols on a panel mounted in or on
a track system. The two types of changeable-copy signs are manual
changeable copy signs and electronic changeable copy signs, which
include: message center signs, digital displays, and Tri-Vision Boards.
CHANNEL LETTER SIGN
A sign consisting of fabricated or formed three-dimensional
letters, individually applied to a wall, which may accommodate a light
source.
CLEARANCE
The distance above the walkway, or other surface if specified,
to the bottom edge of a sign. This term can also refer to a horizontal
distance between two objects.
DIGITAL DISPLAY
The portion of a sign message made up of internally illuminated
components capable of changing the message periodically. Digital displays
may include but are not limited to LCD, LED, or plasma displays.
DIRECTIONAL SIGN
Signs designed to provide direction to pedestrian and vehicular
traffic into and out of, or within a site.
FESTOON LIGHTING
A type of illumination comprised of either: (a) a group of
incandescent light bulbs hung or strung overhead or on a building
or other structure, or (b) light bulbs not shaded or hooded or otherwise
screened to prevent direct rays of light from shining on adjacent
properties or rights-of-way.
FLAG
Any sign printed or painted on cloth, plastic, canvas, or
other like material with distinctive colors, patterns, or symbols
attached to a pole or staff and anchored along only one edge or supported
or anchored at only two corners.
FLASHING SIGN
A sign whose artificial illumination is not kept constant
in intensity at all times when in use and which exhibits changes in
light, color, direction, or animation.
FOOT-CANDLE
A unit of incident light (on a surface) stated in lumens
per square foot and measurable with an illuminance meter, a.k.a. footcandle
or light meter. One (1) footcandle is equal to one (1) lumen per square
foot.
FOOT-LAMBERT
A unit of emitted light (from a surface) stated in lumens
per square foot and measurable with an illuminance meter, a.k.a. footcandle
or light meter. One (1) foot-lambert is equal to one (1) lumen per
square foot.
FREESTANDING SIGN
A sign supported by structures or supports that are placed
on, or anchored in, the ground; and that is independent and detached
from any building or other structure. The following are subtypes of
freestanding signs:
A.
GROUND SIGNA sign permanently affixed to the ground at its base, supported entirely by a base structure, and not mounted on a pole or attached to any part of a building. (Also known as monument sign)
B.
POLE SIGNA freestanding sign that is permanently supported in a fixed location by a structure of one or more poles, posts, uprights, or braces from the ground and not supported by a building or a base structure.
GAS STATION CANOPY
A freestanding, open-air structure constructed for the purpose
of shielding service station islands from the elements.
GAS STATION CANOPY SIGN
Any sign that is part of, or attached to, the vertical sides
of the gas station canopy roof structure. For the purposes of this
ordinance, gas station canopy signs shall be considered wall signs.
GOVERNMENT/REGULATORY SIGN
Any sign for the control of traffic or for identification
purposes, street signs, warning signs, railroad crossing signs, and
signs of public service companies indicating danger or construction,
which are erected by or at the order of a public officer, employee
or agent thereof, in the discharge of official duties.
HISTORIC DISTRICT
A district or zone designated by a local, state, or federal
government, within which buildings, structures, and/or appurtenances
are deemed important because of their association with history, or
because of their unique architectural style and scale.
HOLIDAY DECORATIONS
Signs or displays including lighting which are a non-permanent
installation celebrating national, state, and local holidays, religious
or cultural holidays, or other holiday seasons. (Also known as seasonal
decorations)
ILLUMINATED SIGN
A sign with electrical equipment installed for illumination,
either internally illuminated through its sign face by a light source
contained inside the sign or externally illuminated by a light source
aimed at its surface.
ILLUMINATION
A source of any artificial or reflected light, either directly
from a source of light incorporated in, or indirectly from an artificial
source.
A.
EXTERNAL ILLUMINATIONArtificial light, located away from the sign, which lights the sign, the source of which may or may not be visible to persons viewing the sign from any street, sidewalk, or adjacent property.
B.
INTERNAL ILLUMINATIONA light source that is concealed or contained within the sign and becomes visible in darkness through a translucent surface. Message center signs, digital displays, and signs incorporating neon lighting shall not be considered internal illumination for the purposes of this ordinance.
C.
HALO ILLUMINATIONA sign using a 3-dimensional message, logo, etc., which is lit in such a way as to produce a halo effect. (Also known as back-lit illumination)
INCIDENTAL SIGN
A sign that displays general site information, instructions,
directives, or restrictions that are primarily oriented to pedestrians
and motor vehicle operators who have entered a property from a public
street. These signs shall not contain any commercial advertising.
INCIDENTAL WINDOW SIGN
Signs displayed in the window displaying information such
as the business' hours of operation, credit institutions accepted,
commercial and civic affiliations, and similar information. These
signs shall be informational only and shall not contain a commercial
message.
INFLATABLE SIGN
A sign that is an air-inflated object, which may be of various
shapes, made of flexible fabric, resting on the ground or structure
and equipped with a portable blower motor that provides a constant
flow of air into the device.
INTERACTIVE SIGN
An electronic or animated sign that reacts to the behavior
or electronic signals of motor vehicle drivers.
LEGIBILITY
The physical attributes of a sign that allow for an observer's
differentiation of its letters, words, numbers, or graphics.
LIGHT TRESPASS
Light emitted by a lighting installation, which extends beyond
the boundaries of the property on which the installation is sited.
LIMITED DURATION SIGN
A non-permanent sign that is displayed on private property
for more than 30 days, but not intended to be displayed for an indefinite
period.
LUMINANCE
An objective measurement of the brightness of illumination,
including illumination emitted by an electronic sign, measured in
candles per square foot (cd/ft2).
MANUAL CHANGEABLE COPY SIGN
A sign or portion thereof on which the copy or symbols are
changed manually through placement or drawing of letters or symbols
on a sign face.
MARQUEE
A permanent structure, other than a roof or canopy, attached
to, supported by, and projecting from a building and providing protection
from the elements.
MARQUEE SIGN
Any sign attached to a marquee for the purpose of identifying
a use or product. If attached to a theater, performing arts center,
cinema, or other similar use, it may also advertise films or productions.
MECHANICAL MOVEMENT SIGN
A sign having parts that physically move rather than merely
appear to move as might be found in a digital display. The physical
movement may be activated electronically or by another means, but
shall not include wind-activated movement such as used for banners
or flags. Mechanical movement signs do not include digital signs that
have changeable, programmable displays.
MEMORIAL SIGN
A memorial plaque or tablet, including grave markers or other
remembrances of persons or events, which is not used for a commercial
message.
MENU SIGN
A permanent sign for displaying the bill of fare available
at a restaurant, or other use serving food, or beverages.
MESSAGE CENTER SIGN
A type of illuminated, changeable copy sign that consists
of electronically changing alphanumeric text often used for gas price
display signs and athletic scoreboards.
MULTI-TENANT SIGN
A freestanding sign used to advertise businesses that occupy
a shopping center or complex with multiple tenants.
MURAL (or MURAL SIGN)
A large picture/image (including but not limited to painted
art) which is painted, constructed, or affixed directly onto a vertical
building wall, which may or may not contain text, logos, and/or symbols.
NEON SIGN
A sign illuminated by a neon tube, or other visible light-emanating
gas tube, that is bent to form letters, symbols, or other graphics.
NONCONFORMING SIGN
A sign that was legally erected and maintained at the effective
date of this Ordinance, or amendment thereto, that does not currently
comply with sign regulations of the district in which it is located.
OFF-PREMISES SIGN
An outdoor sign whose message directs attention to a specific
business, product, service, event or activity, or other commercial
or noncommercial activity, or contains a non-commercial message about
something that is not sold, produced, manufactured, furnished, or
conducted on the premises upon which the sign is located. (Also known
as a third-party sign, billboard, or outdoor advertising)
OFFICIAL TRAFFIC SIGN
Official highway route number signs, street name signs, directional
signs and other traffic signs erected and maintained on public highways
and roads in the interest of public safety or for the regulation of
traffic.
ON-PREMISES SIGN
A sign whose message and design relate to an individual business,
profession, product, service, event, point of view, or other commercial
or non-commercial activity sold, offered, or conducted on the same
property where the sign is located.
PENNANT
A triangular or irregular piece of fabric or other material,
commonly attached in strings or strands, or supported on small poles
intended to flap in the wind.
PERMANENT SIGN
A sign attached or affixed to a building, window, or structure,
or to the ground in a manner that enables the sign to resist environmental
loads, such as wind, and that precludes ready removal or movement
of the sign and whose intended use appears to be indefinite.
PERSONAL EXPRESSION SIGN
An on-premises sign that expresses an opinion, interest,
position, or other non-commercial message.
PORTABLE SIGN
A sign designed to be transported or moved and not permanently
attached to the ground, a building, or other structure.
A.
SANDWICH BOARD SIGNA type of freestanding, portable, temporary sign consisting of two faces connected and hinged at the top and whose message is targeted to pedestrians (Also known as A-frame sign)
B.
VEHICULAR SIGNA sign affixed to a vehicle in such a manner that the sign is used primarily as a stationary advertisement for the business on which the vehicle sits or is otherwise not incidental to the vehicle's primary purpose.
PRIVATE DRIVE SIGN
A sign indicating a street or drive which is not publicly
owned and maintained and used only for access by the occupants of
the development and their guests.
PROJECTING SIGN
A building-mounted, double-sided sign with the two faces
generally perpendicular to the building wall, not to include signs
located on a canopy, awning, or marquee. (Also known as blade sign)
PUBLIC SIGN
A sign erected or required by government agencies or utilities,
including traffic, utility, safety, railroad crossing, and identification
signs for public facilities.
REFLECTIVE SIGN
A sign containing any material or device which has the effect
of intensifying reflected light.
REVOLVING SIGN
A sign which revolves in a circular motion; rather than remaining
stationary on its supporting structure.
ROOF SIGN
A building-mounted sign erected upon, against, or over the
roof of a building.
SCOREBOARD
A sign contained within an athletic venue and intended solely
to provide information to the attendees of an athletic event.
SECURITY SIGN
An on-premises sign regulating the use of the premises, such
as a "no trespassing," "no hunting," or "no soliciting" sign. (Also
known as warning sign)
SHIELDED
The description of a luminaire from which no direct glare
is visible at normal viewing angles, by virtue of its being properly
aimed, oriented, and located and properly fitted with such devices
as shields, barn doors, baffles, louvers, skirts, or visors.
SIGN
Any device, structure, fixture, painting, emblem, or visual
that uses words, graphics, colors, illumination, symbols, numbers,
or letters for the purpose of communicating a message. Sign includes
the sign faces as well as any sign supporting structure.
SIGN AREA
The total dimensions of a sign surface used to display information,
messages, advertising, logos, or symbols. See § 176-1805.C
for standards for measuring sign area.
SIGN FACE
The part of the sign that is or can be used for the sign
area. The sign area could be smaller than the sign face.
SIGN HEIGHT
The vertical dimension of a sign as measured using the standards
in § 176-1805.D.
SNIPE SIGN
A sign tacked, nailed, posted, pasted, glued, or otherwise
attached to trees, poles, stakes, fences, public benches, streetlights,
or other objects, or placed on any public property or in the public
right-of-way or on any private property without the permission of
the property owner. (Also known as bandit sign)
STOREFRONT
The exterior facade of a building housing a commercial use
visible from a street, sidewalk, or other pedestrian way accessible
to the public and containing the primary entrance to the commercial
establishment.
STREAMERS
A display made of lightweight, flexible materials, consisting
of long, narrow, wavy strips hung individually or in a series, with
or without a logo or advertising message printed or painted on them
and typically designed to move in the wind.
STREET FRONTAGE
The side or sides of a lot abutting on a public street or
right-of-way.
STREET POLE BANNER
A banner suspended above a public sidewalk and attached to
a single street pole. These signs shall not contain any commercial
advertising.
TEMPORARY SIGN
A type of non-permanent, sign that is located on private
property that can be displayed for no more than 30 consecutive days
at one time.
TRI-VISION BOARDS
An outdoor unit with a slatted face that allows three different
copy messages to revolve at intermittent intervals.
VENDING MACHINE SIGN
A sign displayed on a vending machine indicating the name
of the product being sold and/or the price of such product.
WALL SIGN
A building-mounted sign which is either attached to, displayed
on, or painted on an exterior wall in a manner parallel with the wall
surface. A sign installed on a false or mansard roof is also considered
a wall sign. (Also known as: fascia sign, parallel wall sign, or band
sign)
WINDOW SIGN
Any sign that is applied, painted, or affixed to a window,
or placed inside a window, within three (3) feet of the glass, facing
the outside of the building, and easily seen from the outside. Customary
displays of merchandise or objects and material without lettering
behind a store window are not considered signs.
The following signs shall be allowed without a sign permit and
shall not be included in the determination of the type, number, or
area of permanent signs allowed within a zoning district, provided
such signs comply with the regulations in this section, if any. Signs
exempt from a sign permit shall still comply with all applicable standards
in the PA Uniform Construction Code, and shall require a building
permit when applicable.
B. Government/regulatory signs.
C. Signs inside a building, or other enclosed facility, which are not
meant to be viewed from the outside, and are located greater than
three (3) feet from the window.
D. Holiday and seasonal decorations.
E. Personal expression signs of any sign type, including flags, provided
that they do not exceed three (3) sq. ft. in area per side, are non-commercial
in nature, and not illuminated.
F. Address signs - Up to two (2) signs stating address, number and/or
name of occupants of the premises and do not include any commercial
advertising or other identification.
1. Residential districts. Signs not to exceed one (1) sq. ft. in area.
2. Non-residential districts. Signs not to exceed five (5) sq. ft. in
area.
G. Public signs - Signs erected or required by government agencies or
utilities, including but not limited to traffic, utility, safety,
railroad crossing, and identification or directional signs for public
facilities.
H. Signs or emblems of a religious, civil, philanthropic, historical
or educational organization that do not to exceed one (1) sq. ft.
in area.
I. Private drive signs - One (1) sign per driveway entrance, not to
exceed two (2) sq. ft. in area.
J. Security and warning signs - These limitations shall not apply to
the posting of conventional "no trespassing" signs in accordance with
state law.
1. Residential districts. Signs not to exceed two (2) sq. ft. in area.
2. Non-residential districts. Maximum of one (1) large sign per property,
not to exceed five (5) sq. ft. in area. All other posted security
and warning signs may not exceed two (2) sq. ft. in area.
K. Flags:
1. Location. Flags and flagpoles shall not be located within any right-of-way.
2. Height. Flags shall have a maximum height of 30 ft.
3. Size. Maximum flag size is six (6) sq. ft. in residential districts,
35 sq. ft. in all other districts. Notwithstanding the previous sentence,
the flags of the United States or of any American state may be displayed
without limitation as to size, subject to Federal and State law governing
their display.
4. Flags containing commercial messages may be used as permitted freestanding
or projecting signs, and, if so used, the area of the flag shall be
included in, and limited by the computation of allowable area for
signs on the property.
N. Memorial signs, public monument or historical identification sign
erected by the Borough, including plaque signs up to three (3) sq.
ft. in area.
O. Signs which are a permanent architectural feature of a building or
structure, existing at the time of adoption of this ordinance.
P. Incidental signs, including incidental window signs.
1. Such signs may be permitted to be internally illuminated, provided
that such sign is no greater is one (1) square foot and further provided
that only one internally illuminated incidental sign shall be permitted
per tenant.
Q. Directional signs, provided they do not contain any commercial messaging.
1. Area. No single directional sign shall six (6) square feet in area
for freestanding, four (4) square feet in area for wall sign.
2. Height. Directional signs shall have a maximum height of four (4)
ft.
3. Illumination. Directional signs shall be non-illuminated.
R. Art and murals, provided such signs do not contain any commercial
messaging.
S. Signs located on any property for sale or rent, provided that no
single sign shall exceed sixteen (16) square feet and four (4) feet
in height, and provided that such signs shall be removed within ten
(10) days of sale or leasing of property.
T. Temporary signs in accordance with §
176-1808 Regulations by Sign Type (Temporary Signs).
Temporary signs, as defined in this Section, located on private
property, are exempt from standard permit requirements. Temporary
signs that comply with the requirements in this sub-section shall
not be included in the determination of the type, number, or area
of signs allowed on a property.
A. Unless otherwise stated below, the requirements listed below shall
apply to both commercial and non-commercial signs.
B. Size and Number.
1. Non-Residential Districts: Temporary Signs: One temporary sign is
permitted per property in all non-residential districts. If a property
is greater than five (5) acres in size and has at least 400 feet of
street frontage or has > 10,000 square feet of floor area, one (1)
additional small sign may be permitted so long as there is a minimum
spacing of 200 feet between both sets of small temporary signs.
b.
Area: Each temporary sign shall have a maximum area of six (6)
sq. ft.
c.
Height: Temporary signs shall have a maximum height of four
(4) feet.
2. Residential Districts: Temporary Signs: One (1) temporary sign is
permitted per residential property.
b.
Area: Each temporary sign shall have a maximum area of six (6)
sq. ft.
c.
Height: Temporary signs shall have a maximum height of four
(4) feet.
C. Duration and Removal.
1. Temporary signs may be displayed up to a maximum of 30 consecutive
days, two (2) times per year.
2. The Borough or the property owner may confiscate signs installed
in violation of this chapter. Neither the Borough nor the property
owner is responsible for notifying sign owners of confiscation of
an illegal sign.
D. Permission: The party posting the temporary sign is solely responsible
for obtaining the permission of the property owner before posting
their temporary sign.
E. Municipal Notification: Temporary signs are exempt from the standard
permit requirements but the date of erection of a temporary sign must
be written in indelible ink on the lower right hand corner of the
sign.
F. Installation and Maintenance.
1. All temporary signs must be installed such that in the opinion of
the Borough's building official, they do not create a safety hazard.
2. All temporary signs must be made of durable materials and shall be
well-maintained.
3. Temporary signs that are frayed, torn, broken, or that are no longer
legible will be deemed unmaintained and required to be removed.
G. Illumination: Illumination of any temporary sign is prohibited.
H. Summary Table for Temporary Signs.
Temporary Signs
|
---|
|
Non-Residential Districts
|
Residential Districts
|
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Temporary Signs (max area: 6 sq. ft.)
|
Number: 1 per property; 2 if property is 5+ acres with 400+
ft. of street frontage, or has > 10,000 square feet of floor area.
Height: Maximum 4 ft.
|
Number: 1 per property
Height: Maximum 4 ft.
|
Notwithstanding any provision of this chapter to the contrary,
to the extent that this Chapter allows a sign containing commercial
copy, it shall allow a non-commercial sign to the same extent. The
non-commercial message may occupy the entire sign area or any portion
thereof, and may substitute for or be combined with the commercial
message. The sign message may be changed from commercial to non-commercial,
or from one noncommercial message to another, as frequently as desired
by the sign's owner, provided that the sign is not prohibited and
the sign continues to comply with all requirements of this Chapter.