[Amended 4-14-2025; 3-9-2026]
There are six types of signs that may be allowed by district or use, as defined in Article
II. In most districts, one may choose from a certain number of the sign types as listed in the following subsections; however, some uses in residential districts dictate the specific permitted sign type. The sign types are set forth in Subsections A through F below, and a summary table of allowable signs by district is set forth in Subsection J below.
A. Awning sign: one sign per shopfront.
(1) Maximum sign face area: 75% of total face area of valance portion; 25% of total face area of sloping portion.
(2) Maximum awning width: width of shopfront.
(3) Maximum lettering height: 18 inches on sloping portion; 16 inches on valance portion; eight inches on a perpendicular or flat-roofed awning.
B. Freestanding sign: one sign per lot. See table below.
Site Developed Frontage* (feet) | Maximum Height of Sign to Top of Support Post (feet) | Maximum Face Area of Sign, per side** (square feet) | Maximum Sign Width (feet) |
|---|
269 or less | 12 | 50 | 8 |
270 to 319 | 14 | 70 | 8 |
320 and more | 16 | 90 | 8 |
* | For purposes of the above table, "developed frontage" shall mean frontage on any one street fronting the parcel that is visibly developed from the street with buildings, parking areas, maintained landscape areas and lawns (not including wooded or buffer areas). |
** | Freestanding signs shall have no more than two sides. |
C. Monument sign: one per lot.
(1) Maximum sign area: 72 square feet.
(2) Maximum sign height: 10 feet from the grade directly under the sign base to the top of the sign, including all structural supports and framing.
(3) Minimum sign setback: 1/2 of the height of the sign from the street line.
D. Projecting sign: one sign per shopfront.
(1) Maximum sign face area: six square feet.
(2) Maximum sign projection from building: 36 inches.
(3) Maximum sign height: 36 inches.
E. Sandwich board sign: one sign per shopfront.
(1) Maximum sign face area: six square feet.
(2) Maximum board width: 24 inches.
(3) Maximum board height: 36 inches.
(4) Maximum allowable use: placed no more than one hour prior to opening and removed within one hour of closing each day, but not to exceed 12 hours each day.
F. Wall sign.
(1) Total allowance per building: two square feet for every linear foot of building facing a front lot line, to be allocated among the tenants accessed from that side of the building; or where a building's parking and/or tenant access is located to the side of the building, frontage on that side may also be counted and shall be allocated among the tenants accessed from that side of the building to allow signs on that side of the building. Where a building has a rear or side access point which fronts a second street or parking area, one additional wall sign per tenant may be allowed using the formulas above, to be posted on that building side which faces the second street or parking area.
(2) Gas station canopies may have signage on any face of a canopy, limited to one square foot in size for every linear foot of the canopy face for that side where the sign is mounted, or 20 square feet, whichever is smaller.
G. Approval procedure.
(1) Any new development shall have the signage depicted on the site plan to be reviewed by the Commission as part of the site plan review, special permit or special exception process.
(2) Any existing development shall have additional or replacement signage reviewed and approved by the Zoning Enforcement Officer; however, all new or structurally altered freestanding signs shall only be reviewed by the Commission under a site plan review (face changes exempt).
H. Sign illumination.
(1) Wall signs.
(a) Wall signs may be illuminated only by:
[1] Reverse backlighting, also known as "halo lighting," against an opaque exterior channel letter face that creates a halo or reverse engraved effect; or
[2] Shaded gooseneck sign lighting.
(b) Wall sign illumination shall be by light-emitting diode (LED) with a maximum intensity of 12.0 footcandles as measured five feet directly in front of the sign face.
(2) Sandwich board signs are not permitted to be illuminated.
(3) Projecting signs and awning signs may only be lit by shaded gooseneck sign lighting containing LED bulbs.
(4) Monument and freestanding signs may be lit by either:
(a) Shaded up or directional sign lighting placed on the ground or on the base of the sign directly in front of the sign;
(b) Shaded gooseneck sign lighting containing LED bulbs; or
(c) Internally illuminated by fluorescent lamps or light-emitting diode (LED), with a maximum of 12.0 footcandles measured five feet directly in front of the sign face, with an opaque exterior facing of a dark color that will create a reverse engraved effect.
I. General.
(1) The area of a sign face shall be calculated in accordance with the definition of "sign area or face" in §
415-55 of these regulations.
(2) No sign shall advertise or refer to an activity, use, structure or business which does not take place or which is not located on the same lot as the sign.
(3) No sign shall be of the flashing, animated, pulsing, moving or rotating type.
(4) Signs must be constructed of quality material, firmly supported, maintained in good condition and repair and removed when the purpose for which they were erected no longer exists.
(5) No sign shall be affixed to the roof of any building.
(6) Exposed or unshaded incandescent or fluorescent electric lightbulbs or neon shall not be allowed by themselves or as part of any sign, except as part of seasonal decorations or community events or celebrations.
(7) The Zoning Enforcement Officer may order the removal of any signs that are not maintained or erected in accordance with the provisions of this section.
(8) Fuel price signs on lots used for motor vehicle fuel sales shall be permitted on a monument or freestanding sign and shall be included in the calculation of maximum size. Fuel price signs may also be included as pump toppers. Fuel price signs may be digital and changeable.
(9) Signage placed in the window of any commercial establishment shall not obscure more than 50% of the window area and shall not be internally illuminated.
(10) A family child-care home shall be entitled to either one freestanding sign or one projecting sign.
(11) The Board of Selectmen may install directional signs within Town or state road rights-of-way or on private property with the written consent of the owner to direct the public to municipal, community or private facilities that may be difficult for the motoring public to find. Such signs shall not exceed 20 square feet in area, nor six feet in height, and there shall be no more than one sign per facility or within 100 feet of another similar sign on the same side of the street. Single signs may be shared by more than one facility.
(12) The following are exempt from these regulations:
(a) Historic site markers or plaques, gravestones and address numbers.
(b) Placards required by law, including official or legal notices issued and posted by any public agency or court and traffic directional or warning placards.
(c) Plaques, tablets or inscriptions indicating the name of a building, date of erection or other commemorative information, if they meet the following criteria:
[1] They are an integral part of the building structure or are attached flat to the face of the building;
[2] They are nonilluminated; and
[3] They do not exceed four square feet in surface area.
(d) Incidental placards, if they do not exceed two square feet in surface area, but not including signs required by law as set forth above, and including signs related to rest rooms, hours of operation, acceptable credit cards and forms of payment, property ownership and management, recycling containers and identifying applicable forms of social media.
(e) Religious symbols under 16 feet in height.
(f) A flag, so long as it is not greater than 20 square feet in surface area.
(g) Internal circulation and directional signs.
(h) Menu boards approved as part of an approved drive-through.
(i) One freestanding or monument sign installed to identify a park or open space installed by the Town, a Land Trust or other similar government or nonprofit conservation organization, provided it is less than 12 square feet in size, no greater than 12 feet in height and nonilluminated.
(j) Up to two one-sided, freestanding signs installed to identify a cemetery, provided that each is no more than 32 square feet in size and no greater than 12 feet in height, and is nonilluminated, shall be allowed through a zoning permit subject to the review of the Zoning Enforcement Officer.
(13) The following signs are not permitted in any district:
(b) Signs located in the public right-of-way other than those posted by the government agency having jurisdiction over such right-of-way.
(c) Changing message center signs where the message changes more frequently than once every 10 seconds.
(d) Flashing or scrolling text signs, signs containing or surrounded by flashing or blinking lights.
(e) Video boards or displays, except accessory to a use and approved by special permit. Such signs must be designed to be complementary to the overall project design, to not cause traffic or other safety concerns and to not be unreasonably objectionable to neighboring properties. These boards or displays may be allowed separately from the allowed signage for that zone and shall be limited by the conditions of the special permit.
(14) The following temporary signs are permitted as follows:
(a) Grand opening displays, such as signs, posters, pennants, strings of lights, blinking lights, balloons and searchlights that announce the opening of a new enterprise or the opening of an enterprise under new management for a period of up to 30 consecutive days, not to exceed a total of 60 days per annum.
(b) Temporary signs as listed below are allowed, but not to exceed 32 square feet in total for all listed:
[1] Construction signs, including "coming soon" signs for real estate developments, for a period of up to one year after the initial placement of the sign on the lot.
[3] Real estate "for sale" or "for rent/lease" signs, one per lot, which must be removed not later than 10 days after the sale or letting of the property being advertised.
(c) Nonprofit or community signs may be displayed on the Town Green in the area set aside for such purposes or other similar Town-owned areas elsewhere in Town as allowed by the adopted policy of the Board of Selectmen, provided that each individual sign is no larger than eight square feet, nor taller than four feet, nonilluminated, and all signs in total, per site, are no larger than 64 square feet.
(15) Nothing in these regulations shall restrict the placement of signage required upon any structure as required by the State Building Code, State Fire/Safety Code, the State or Local Fire Marshal or the Americans with Disabilities Act.
J. Sign Type and Quantity Table. The table below lists the permitted sign type and quantity for each land use district:
Key: |
X | Sign type allowed |
— | Sign type not allowed |
SP | Special permit required |
District | TSF | TCR | TC | TG | PI | RR | HL | HLB |
|---|
Sign Type* | | | | | | | | |
|---|
Number of any allowable sign types | SP | 2 of any sign type listed below (multi- family develop- ment only) | 2 of any sign type listed below | 2 of any sign type listed below | 3 of any sign type listed below | 1 of any sign type listed below | 1 of any sign type listed below (comm- ercial establish- ments and farms only) | 1 of any sign type listed below |
Awning | SP | X | X | X | X | — | — | X |
Freestanding | SP | X | X | X | X | X | X | X |
Monument | SP | — | X | X | X | — | — | — |
Projecting | SP | X | X | X | X | — | — | X |
Sandwich board | SP | — | X | X | X | — | — | X |
Wall | SP | X | X | X | X | — | — | X |
* | See Subsection I above for signs related to family child-care homes. [Amended 4-14-2025] |