There is established in the cities of Pleasanton, Dublin, and Livermore, the town of Danville, and the counties of Alameda and Contra Costa the Tri-Valley Tourism Marketing District ("the district"), under the provisions of the Property and Business Improvement District Law of 1994, as set forth in the Streets and Highways Code of the state, Section 36600 et seq.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
The boundaries of the district shall be the corporate limits of the cities of Pleasanton, Dublin and Livermore, and the town of Danville, as such corporate limits are amended from time to time, and designated areas of the counties of Alameda and Contra Costa as described in the Management District Plan.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
The businesses and operation of the district shall be subject to any amendments to the Property and Business Improvement District Law of 1994, as amended.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010)
The purposes for which the assessments collected under this chapter shall be used are the statutory purposes set forth in Section 36600 et seq., of the Streets and Highways Code of the state, or one or more of the following purposes:
A. 
Sales and marketing programs and activities designed to attract overnight groups;
B. 
Communications and public relations activities and services to build greater awareness of Tri-Valley businesses and the Tri-Valley region as a tourism, meeting, and event destination;
C. 
Administrative costs and operation.
The improvements and activities to be provided in the district will be funded by the levy of the assessments. The revenue from the levy of assessments within the district shall not be used to provide services outside of the district, or for any purpose other than the purposes established herein and in the resolution of intention.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010)
All lodging businesses available for public occupancy within the boundaries of the district shall be subject to an assessment based upon $3.25 per paid occupied room per night, with a possible increase in the assessment beginning in year three of up to a maximum of $4.00 per paid occupied room per night. Stays of 30 consecutive days or more or stays by any Federal or State of California officer or employee when on official business who makes a claim that they are exempt or stays by any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty shall not be assessed.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)
The city council finds that the lodging businesses within the district will be benefitted by the improvements and activities funded by the assessment levied.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010)
The council may contract from time to time with a nonprofit tax exempt corporation, the purpose of which shall be to carry out the purposes for which the assessments are levied and provided in this chapter. In the event such agreement is made, it shall provide that the corporation shall present a budget of proposed expenditures and purposes to the city manager for investigation and report to the council upon the advisability and feasibility of the proposed expenditures and improvements. Upon approval of the budget requests, the council shall allocate and direct payment of such amounts as it shall determine to the contracting agency by the city finance office. The Tri-Valley convention and visitors bureau shall be designated as the contracting agency.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010)
Each city and county shall be responsible for collecting the assessments from the lodging businesses subject to the assessment within that city. The assessments collected shall be transmitted to the city of Pleasanton which shall administer the funds collected. In Pleasanton the assessments provided by this chapter shall be collected at the time and in the manner and with the same penalties as is provided in this code for the collection of transient occupancy taxes.
(Ord. 1929 § 1, 2006; Ord. 2004 § 1, 2010; Ord. 2119 § 1, 2015; Ord. 2237 § 1, 2022)