It is
unlawful for any person, whether as principal or agent, clerk or employee,
either for himself, herself, or for any other person, or for any body
corporate, or as an officer of any corporation, or otherwise to commence
or carry on any profession, trade, calling, occupation or business
or to cause or direct any person to commence or carry on any profession,
trade, calling, occupation or business herein specified, in the City,
without first having procured a license from said City so to do or
without complying with any and all regulations of such profession,
trade, calling, occupation or business contained herein or in other
ordinances of the City; and the carrying on of any profession, trade,
calling, occupation or business mentioned herein without first having
procured a license from said City so to do, or without complying with
any and all regulations of such profession, trade, calling, occupation
or business contained herein or in other ordinances of the City, shall
constitute a separate violation hereof for each and every day that
such profession, trade, calling, occupation or business is so carried
on. Persons described herein who engage in such profession, trade,
calling, occupation or business in the City without the required license
shall, in addition to the penalties provided herein, sustain a penalty
of 25 percent of the license fee due.