No driver shall deceive, or attempt to deceive, any passenger who may ride in his or her taxicab as to his or her destination, or the rate of fare to be charged, or shall convey any passenger, or cause him or her to be conveyed to a place other than directed by him or her and in no event shall any operator, or driver, take a longer route to the destination than necessary, unless so requested by the passenger or passengers.
(Prior code § 10-052.8)