As used in this chapter, the following terms and phrases shall have the indicated meanings:
Abandoned Sign.A sign located on a parcel of land or on a structure either of which is vacant for a period of 90 days or where the establishment to which the sign is attached has ceased operation and where it is clear that the sign has been forsaken or deserted.
Accessory Sign.A separate unit displaying information related to the principal business conducted on the premises, which is not attached to or supported by any other sign, and not made a part thereof.
Architectural Feature.Any window frame, recessed area, door, detail or other feature that is part of any building, or is a specific element of a recognized style of architecture.
Awning Sign.Any sign or graphic attached to, painted on or applied to an awning or awning canopy.
Back-Lit Sign.Any internally illuminated sign with opaque, reverse pan channel, halo-lit letters and elements with concealed light sources in which the light projects away from the viewer.
Balloon.A lighter-than-air or inflated object no larger than 18 inches in any dimension.
Banner.A bunting or other flexible sign characteristically supported at two or more points and hung on a building or otherwise suspended down or along its face, or across any public street of the City. The banner may or may not include copy or other graphic symbols.
Bench Sign.Any sign painted on or otherwise attached to a bench or other seat placed in an exterior area.
Billboard.Static or revolving freestanding sign that identifies or communicates a commercial message related to an activity conducted, a service rendered, or a commodity sold at a location other than where the sign is located. This includes, but is not limited to, building graphics, supergraphics, building wraps, and wall drop signs containing off-site messages, and billboards painted or applied to building walls. The terms "billboard" and "off-premises sign" may be used interchangeably to mean the same thing.
Civic Event Sign.A sign, other than a commercial sign, posted to advertise or provide direction to a civic event sponsored by a public agency, the City, a school, church, or a documented not-for-profit organization that is open to the public, and does not include the sale of goods or services.
Commercial Sign.A message on a sign, or portion of a sign, that promotes, informs, or proposes an economic transaction, primarily concerns the economic interests of the sign sponsor and/or audience, or is intended to further discuss in the marketplace of goods and services.
Commercial Speech.Any message, the prevailing thrust of which is to propose a commercial transaction.
Commercial, Office or Industrial Center.Any non-residential grouping of structures or uses occupied by four or more tenants which are connected by architectural treatment, shared access roads, and/or a commonality of use.
Digital Display.A sign that displays still images, scrolling images, or moving images, including video or animation, through a series of grid lights, including cathode ray, light emitting diode display, liquid crystal display, plasma screen, fiber optic, or other electronic media or technology, where the display can be changed through electronic means. The definition of digital display does not include time and temperature signs or electronic signs placed in the right-of-way that function as traffic control devices.
Eave.The projecting lower edges of a roof overhanging the wall of a building.
Election Sign.A non-commercial sign pertaining to an election for public office or to a ballot measure to be placed before the voters in a federal, state or local election.
ERECT.To build, construct, attach, hang, place, suspend, affix, fabricate (which shall also include painting of wall signs and window signs or other graphics), or project light in a manner that creates a projected light sign.
Façade.The front of a building or structure facing a street.
Flag.A piece of fabric of distinctive design (customarily rectangular or square) that is used as a symbol of a nation, state, city, agency, corporation or person, or as a signaling device, and is usually displayed hanging free from a staff or halyard to which it is attached by one edge.
Frontage.The width of any face of a building.
1. Dominant Building Frontage. The principal frontage of the building where its main entrance is located or which faces the street upon which its address is located.
2. Subordinate Building Frontage. Any frontage other than the dominant frontage.
Ground Sign.A sign which is supported by one or more uprights or braces on the ground, the overall total height of which does not exceed: (1) six feet above grade measured at the edge of the public right-of-way; or (2) six feet above the base of the sign structure when the grade at the public right-of-way is at least three and one-half feet lower than the grade at the base of the sign, whichever is higher. In no case shall an artificial grade be established for the sole purpose of placing a sign at more than six feet above the grade at the edge of the public right-of-way.
Hanging Sign.A sign attached to and located below any eave, roof, canopy, awning, or wall bracket.
Identification Sign.A sign which serves to identify the name, address and lawful use of the premises upon which the sign is located. This includes signs indicating the name of residents on residential uses.
Illuminated Sign.A physical sign that is illuminated internally or from an exterior light source. An illuminated sign is distinguished from a projected light sign by the fact that a projected light sign uses light to create the sign rather than using light to illuminate a sign of physical material.
Inflatable Signs.A lighter-than-air or inflated object tethered or otherwise attached to the ground, structure or other object. This definition includes, but is not limited to, inflated representations of blimps, products, cartoon characters, animals and the like. Balloons are a distinct subset of inflatable signs.
Information Sign.A sign that is limited to a message giving directions, instructions, menus, selections or address numerals.
Kiosk.A small, freestanding structure permanently affixed to the ground, requiring a building permit, which may have one or more surfaces used to display temporary advertising signs.
Letter Height.The height of a letter from its bottom to its top, including any shadow line.
Logo Sign with Courtesy Panels.Pre-fabricated signs bearing a brand name, registered trademark or logo with space for the name of a local business or occupant or other items of information to be applied thereto or erected thereon.
Marquee.A permanent roof structure attached to and entirely supported by a wall of a building, having no connection or relationship with the roof of the building to which it is attached.
Mobile Sign.A sign on a boat or on a vehicle, other than on a public transit vehicle designed to carry at least 19 passengers, advertising a good, service, or entity other than that for which the boat or vehicle is principally used.
Mural.A painting or picture applied to and made part of a wall or window which may be pictorial or abstract, and is characteristically visually set off or separated from the background color or architectural environment.
Non-Commercial Sign.A message or image on a sign that directs public attention to or advocates an idea or issue of public interest or concern that does not serve to advertise or promote any business, product, service, or entertainment.
Off-Premises Sign.A commercial sign not located on the premises of the business or entity indicated or advertised by said sign, or a commercial sign advertising a commodity, service or entertainment offered at a location other than the location of the sign.
Parapet.A low wall used to protect the edge of a roof from view, also called a parapet wall.
Pennant.A small triangular or rectangular flag or multiples thereof, individually supported or attached to each other by means of a string, rope, or other material, and meant to be stretched across or fastened to buildings, or between poles and/or structures.
Pergola.A structure usually consisting of parallel colonnades supporting an open roof of girders and cross-rafters, also known as an arbor, trellis or ramada.
Pole Sign.Any sign, other than a ground sign, supported by one or more uprights or braces on the ground, the height of which is greater than a ground sign, and which is not part of any building or structure other than a structure erected solely for the purpose of supporting a sign.
Portable Sign.A sign or advertising device that rests on the ground and is not designed to be permanently attached to a building or permanently anchored to the ground. Portable sign types include A-frame or sandwich board signs, but do not include temporary banners, flags, streamers, balloons, and similar signs made of nonpermanent materials.
Projected Light Sign.A projection of light onto a physical surface in a manner designed to communicate a message by creating a variable intensity of light on the physical surface in the form of letters, shapes, or symbols.
Projecting Sign.Any sign which projects from and is supported by a wall of a building with the display surface of the sign perpendicular to the building wall.
Roof Sign.A sign erected upon or on any area that is defined as part of the roof of a building pursuant to this chapter.
Roof.The cover of any building, including the eaves and similar projections. False roofs on store fronts, coverings on or over oriels, bay windows, canopies and horizontally projecting surfaces other than marquees shall be considered roofs.
Sign.Any form of visual communication including any physical object, projection of light, digital display, or open flame (with or without lettering, a symbol, logo) used to announce, declare, demonstrate, display, or otherwise present a message to or attract the attention of the public. A sign may include a commercial or non-commercial sign. A sign includes all parts, portions, units and materials used in constructing the sign, together with the illumination, frame, background, structure, support and anchorage thereof. A mural is not a sign.
Temporary.Any sign that is to be maintained for a period of time not exceeding 30 consecutive days, including paper signs and other signs that are not permanently affixed to the ground or building.
Vending Machine.A machine or other mechanical device or container that dispenses a product or service through a self-service method of payment, but not including an automatic bank teller machine incorporated within a wall or a façade of a building; a newsrack; a machine dispensing fuel, compressed air, or water at an automobile service station; or a public telephone.
Wall Sign.Any sign affixed directly to or painted on or otherwise inscribed on an exterior wall or solid fence, the principal face of which is parallel to said wall or fence and which projects from that surface no more than 12 inches at all points.
Window Sign.A sign that is attached to, affixed to, leaning against, or otherwise placed within six feet of a window in a manner so as to present a message to or attract the attention of the public on adjoining streets, walkways, malls or parking lots available for public use.
(Ord. 4101, 1981; Ord. 4259, 1984; Ord. 4484, 1987; Ord. 4860, 1994; Ord. 4917, 1995; Ord. 5236, 2002; Ord. 5549, 2011; Ord. 5552, 2011; Ord. 6184, 7/29/2025)