A seal consisting of a circular disc one and eleven-sixteenths inches in diameter and having thereon the following inscription: "CORPORATE SEAL OF the City of Livermore, Ca." surrounding a plow and sheaf of wheat shall be the seal of the City.
(Ord. 1728 § 2, 2004; Ord. 2065 § 1(A), 2018)
The City Council may establish or create, from time to time, a City logotype or insignia. The City claims all right and title, including copyrights and/or trademarks, to such City logotype or insignia, and claims every right to control the use of any such City logotypes or insignias. At the time of the first adoption of this chapter the existing City logotype consists of a circle with the inscription "CITY OF LIVERMORE, CALIFORNIA County of Alameda" surrounding representations of a rodeo rider, nuclear symbol with the letter "L" within the symbol and a cluster of grapes with the further inscription "Incorporated 1876."
(Ord. 1728 § 2, 2004; Ord. 2065 § 1(A), 2018)
The City Council may establish or create, from time to time, City marketing materials including City symbols, letterhead, images, insignia, photographs and all other forms of materials developed by the City to market, advertise, represent and communicate the image, character and community of Livermore. The City claims all right and title, including copyrights and/or trademarks, to such City marketing materials, and claims every right to control the use of any such marketing materials.
(Ord. 1728 § 2, 2004; Ord. 2065 § 1(A), 2018)
The city clerk shall be the custodian of the City seal described in LMC § 1.26.010. The City Manager shall be the custodian of the City logotype and marketing materials described in LMC § 1.26.020 and § 1.26.030.
(Ord. 1728 § 2, 2004; Ord. 2065 § 1(A), 2018)
The City name, seal, logotype, insignia and marketing materials shall not be used by a person, firm, corporation or organization without the express prior written permission of the City Manager. The City Manager, however, shall not, under any circumstances, permit the City name, seal, logotype, insignia or marketing materials to be used for any for-profit or political purpose. The City Council may permit the City name, seal, logotype, insignia or marketing materials to be used for a for-profit purpose by adoption of a written resolution following a noticed public hearing thereon. The City name, seal, logotype, insignia or marketing materials may not be used for political purposes except for identifying informational flyers or brochures prepared by the City in relation to ballot measures in accordance with the provisions of law.
(Ord. 1728 § 2, 2004; Ord. 2065 § 1(A), 2018)
Any person, firm, corporation or organization violating any provision of this chapter shall be guilty of an infraction and upon conviction thereof shall be punishable in accordance with Chapters 1.16 and 1.20 LMC. A person, firm, corporation or organization shall be deemed guilty of a separate offense for each day during any portion of which a violation of this chapter is committed, continued or permitted by the person, firm, corporation or organization and shall be punishable as provided in this section. In addition to such penal damages the City shall be entitled to collect from any person, firm, corporation or organization violating this chapter, and the same shall be paid forthwith upon demand by the City, any and all revenues received by said person, firm, corporation or organization from the wrongful use of the City seal, logo or other marketing materials developed and claimed by the City regardless of the costs associated therewith.
(Ord. 1728 § 2, 2004; Ord. 2065 § 1(A), 2018)