The purpose of the following provisions is to eliminate excessive and confusing visual blight created by uncontrolled and unplanned signs. It is the intent of these regulations to develop and encourage a sign program that will provide a harmonious tone and aesthetically pleasing visual character to the city, thereby promoting the economic health and public welfare of its residential and business sectors.
(Ord. 2353 § 7 (part), 7-10-2018)