Any person who violated any provision of this chapter shall be deemed guilty of an offense and, upon conviction thereof, shall be subject to penalties in the following manner:
A. 
Upon a first conviction, by a fine not less than $50 and not more than $250 or by imprisonment for a period not to exceed seven days, or by both such fine and imprisonment.
B. 
Upon a second conviction, by a fine not less than $100 and not more than $250 or by imprisonment for a period not to exceed 10 days, or by both such fine and imprisonment.
C. 
Upon a third or subsequent conviction, by a fine not less than $250 or by imprisonment for a period not to exceed 15 days, or by both such fine and imprisonment.
D. 
If the violation is of a continuing nature, each day during which it occurs shall constitute an additional, separate and distinct offense.