A.
The purpose of this article is to regulate exterior signs so as to protect the health, safety, convenience, and general welfare of the community, to protect property values, to protect the historic, rural and natural character of Rappahannock County, to protect the safety of the traveling public and pedestrians, to promote the creation of an attractive and harmonious community, and to promote the reasonable, orderly and effective display of outdoor advertising in a manner that furthers the goals of the Comprehensive Plan.
B.
The Board of Supervisors finds that signs are a separate and distinct use of the property upon which they are located and affect the uses and users of adjacent streets, sidewalks, and other areas open to the public; and signs are an important means of communication for businesses, organizations, individuals, and government. The Board also finds that signs take up space and may obstruct views, distract motorists, displace alternative uses for land, and pose other problems that legitimately call for regulation; and that the unregulated erection and display of signs may constitute a public nuisance detrimental to the public health, safety, convenience, and general welfare. Therefore, the purpose of this article is to establish reasonable regulations pertaining to the time, place, materials, lighting, size, and manner in which outdoor signs and window signs may be erected and maintained in order to:
(1)
Strike an appropriate balance that preserves the rights of free speech and expression while still reducing and mitigating the harms caused by signs;
(2)
Promote the general health, safety, and welfare, including the creation of an attractive and harmonious environment;
(3)
Protect the public investment in the creation, maintenance, safety, and appearance of its streets, highways, and other areas open to the public;
(4)
Improve vehicular and pedestrian safety by avoiding saturation and confusion in the field of vision and by directing and controlling vehicular traffic and pedestrians;
(5)
Protect and enhance the county's attractiveness to tourists and other visitors as sources of economic development; and
(6)
Protect property values.
C.
The Board of Supervisors finds that the regulations in this article advance the substantial governmental interests identified herein and are the minimum amount of regulation necessary to achieve them, provided further that:
(1)
The provisions in this article that separately classify warning signs advance the compelling governmental interest of protecting vehicular and pedestrian safety.
(2)
The provisions in this article that separately classify directional signs advance the compelling governmental interest of protecting vehicular and pedestrian safety.
(3)
The provisions in this article that separately classify address signs advance the compelling governmental interest of ensuring that emergency vehicles are able to locate persons and buildings in emergency situations.
D.
Many of the signs allowed by this article are situational, and the likelihood of multiple simultaneous situations arising on a lot at any particular time is remote. Therefore, the Board finds that the number of signs allowed on a lot is reasonable and allows alternative channels of communication as situations arise without adversely impacting the purposes of this article.
E.
It is hereby declared to be the intention of the Board of Supervisors that the sections, subsections, paragraphs, sentences, clauses, and phrases of this article are severable. If any section, subsection, paragraph, sentence, clause, or phrase is declared to be unconstitutional or invalid by the valid judgment or decree of a court of competent jurisdiction, the unconstitutionality or invalidity shall not affect any of the remaining sections, subsections, paragraphs, sentences, clauses, and phrases, of this article. The Board of Supervisors further declares its intention that, if any regulations in this article pertaining to warning signs, directional signs, address signs, or signs containing copy that is commercial speech are invalidated as being content based and not justified by a compelling governmental interest, the remaining provisions of this article remain in full force and effect.