This Sign Ordinance is designed to provide needed control and regulations
to assure compatibility of signs with the environment in which they are located,
to enhance the attractiveness of the Town, to conserve property values in
all areas, to protect the public investment in streets and highways and to
promote the general welfare and prosperity of the people of the Town.
The Branford Representative Town Meeting, acting under authority duly
granted, hereby adopts and enacts this chapter as the sign regulations of
the Town of Branford.
For the purposes of this chapter, certain terms and words used herein
shall be used, interpreted and defined as set forth in this section:
ADVERTISING SIGN (BILLBOARD)
A sign which directs attention to a business, commodity, service,
activity or entertainment conducted, sold or offered elsewhere than upon the
lot where such sign is located.
BUSINESS SIGN
A sign which directs attention to a business, profession, commodity,
service, activity or entertainment conducted, sold or offered upon the lot
where such sign is located.
NAMEPLATE
A sign which states the name or address, or both, of the occupant
of the lot where the sign is located.
SIGN
Any name, identification, description, illustration or device which
is affixed to or represented directly or indirectly upon a building, structure
or land in view of the general public and which directs attention to a product,
place, activity, person, institution or business. A sign includes a string
of lights, cloth banners or similar device outlining or hung upon any part
of a building or lot, except holiday lights.
SIGN AREA
The entire area within a single continuous perimeter enclosing the
extreme limits of the actual message or copy area. It does not include decorative
trim nor any structural elements outside the limits of such sign and not forming
an integral part of the display. For back-to-back or V-type signs, only one
display face shall be measured in computing total sign area where the sign
faces are parallel or where the interior angle formed by the faces is 90°
or less.