These regulations balance the need to protect the public safety and welfare, the need for a well-maintained and attractive community, and the need for adequate identification, communication, and advertising. The regulations for signs have the following specific objectives:
A.
To ensure that signs are designed, constructed, installed, and maintained according to minimum standards to safeguard life, health, property, and public welfare;
B.
To allow and promote positive conditions for sign communication;
C.
To reflect and support the desired ambience and development patterns of the various zones, overlay zones, and plan zones and promote an attractive environment;
D.
To allow for adequate and effective signs whose dimensional characteristics further the interests of public safety and the needs of the motorist, where signs are viewed from a street or roadway.
E.
To ensure that the constitutionally guaranteed right of free expression is protected.




