As used in this chapter, the following terms shall have the meanings indicated:
A sign which advertises, directs or attracts attention to or announces a business establishment or profession conducted upon the same lot, including a place where services, entertainment, commodities, merchandise or products are offered, conducted or sold at retail upon said lot.
A sign which directs attention to the sale at retail, upon the same premises, of farm produce, dairy products, poultry or other food products, lawfully grown, raised or produced upon said premises in connection with the operation of a roadside stand pursuant to § 170-72 of this chapter.
An illuminated sign on which such artificial light is not maintained stationary and constant in intensity and color at all times when in use.
Any sign designated to give forth or reflect any artificial light.
A sign indicating the name and profession or occupation of a resident of the same lot, provided that the profession or occupation so indicated is one of those specified in § 170-11 of this chapter, and shall include a bona fide "for sale" or "to let" sign referring to the property upon which such sign is erected.
Any structure or part thereof or any device attached to a structure or painted or represented upon a structure, which shall display or include any letter, word, model, banner, insignia, device or representations used as or which is in the nature of an announcement, direction or advertisement. Directional and traffic signs erected by any duly constituted public authority of the state, county, Town or school district or a sign, which may be illuminated, not exceeding 6 inches by 18 inches, erected or maintained upon a lot to identify the occupant thereof in the case of one-family dwellings shall not be deemed "signs" within the meaning of this definition.