Any person, firm or corporation desiring to obtain a license under this article shall apply in writing to the Borough Clerk or such other official as the Mayor and Council may designate. The application shall be on a form or forms prepared by the Borough Clerk and approved by the Mayor and Council. Following the filing of the application, the Borough Clerk or such other officer as may be designated by the Mayor and Council shall investigate and verify the facts therein stated. After such investigation and the payment of the license fees prescribed, the license shall be issued and shall be evidenced by a plate, badge or other means of identification.