The provisions of this article are intended to promote the health, safety and general welfare of the Borough of Old Tappan by:
A.
The creation of a desirable visual environment through creative development techniques and good civic design and arrangement.
B.
Promoting good quality of design and attractive appearance of structures and property.
C.
Controlling new exterior construction in order to enhance the streetscape and maintain or improve its character.
D.
Fostering civic pride and beauty.
E.
Restoring and preserving certain traditionally significant structures.