For the license year beginning January 1, 1961, and for each license year thereafter, every person desiring to continue to engage in, or hereafter to begin to engage in, the business of wholesale or retail, or wholesale and retail, vendor or dealer in goods, wares and merchandise and any person conducting a restaurant or other place where food, drink or refreshments are sold in the Borough of Tullytown shall, on or before the first day of January 1961, and on or before the first day of January for each license year thereafter, or prior to commencing business in any such license year, apply for and procure a mercantile license for his place of business, or if more than one, for each of his places of business in the Borough, from the Collector who shall issue the same upon payment of a fee as set from time to time by resolution of the Borough Council for a wholesale or retail license, and a fee as set from time to time by resolution of the Borough Council for a wholesale and retail license for his place of business, or if more than one, for each of his places of business in the Borough, for such license year. Each application for a license shall be signed by the applicant, if a natural person, and in case of an association or partnership, by a member or partner thereof, and in case of a corporation, by an officer thereof. Such licenses shall not be assignable and shall be conspicuously posted at the place of business, or each of the places of business of every such person at all times. In the case of loss, defacement or destruction of any license, the person to whom the license was issued shall apply to the Collector for a new license for which a fee as set from time to time by resolution of the Borough Council shall be charged.