As used in this article, the following terms shall have the meanings indicated:
The surface of a sign upon, against or through which the message of the sign is exhibited.
[1]Any structure, part thereof or device attached thereto or painted or represented thereon, or any material or thing, illuminated or otherwise, which displays or includes any numeral, letter, word, model, banner, emblem, device, trademark or other representation used as an announcement, designation, direction or display to advertise or promote any person, firm, group, organization, commodity, service, profession or enterprise, when said display is placed out of doors in view of the general public.
BUSINESS SIGNA sign which directs attention to a business, industry, profession, commodity, service or entertainment sold or offered upon the same premises where the sign is located.
ADVERTISING SIGNA sign which directs attention to a business, industry, profession, commodity, service or entertainment not sold or offered upon the same premises where the sign is located.
DOUBLE-FACED OR V-TYPE SIGNAny two-faced sign utilizing both faces or surfaces for display purposes.
GROUND SIGNAny sign not attached to any building.
POLITICAL SIGNA sign which directs attention to a candidate, issue, cause or political party prior to a primary, special or general election.
PROJECTING SIGNA sign which is attached to the wall of any building or structure and which extends beyond the surface of such wall a distance greater than 12 inches. "Projecting sign" shall include marquees. (See also "wall sign.")
ROOF SIGNA sign constructed or supported upon the roof of any building or structure.
WALL SIGNA sign which is attached to the wall of any building or structure and which does not extend beyond the surface of such wall a distance greater than 12 inches. (See also "projecting sign.")
A parcel of land which is not occupied by a building or structure.