Definitions. As used in this chapter, the following
terms shall have the meanings indicated:
NONCONFORMING SIGN
Any sign lawfully existing on the effective date of this
chapter or an amendment thereto which renders such sign nonconforming
because it does not conform to all the standards and regulations of
the adopted or amended ordinance.
SIGN
Any device for visual communications that is used for the
purpose of bringing the subject thereof to the attention of the public.
SIGN, ADVERTISING
An advertising sign is a sign which directs attention to
an individual, business, product or service conducted, sold, leased
or offered elsewhere than on the premises where the sign is located.
For the purposes of this chapter, a billboard shall be considered
an advertising sign.
SIGN, AREA IDENTIFICATION
A sign used to identify a common area containing a group
of structures or a single structure on a minimum site of one acre,
such as residential subdivisions, apartment complexes, industrial
parks, shopping centers, and industrial or office parks, located at
the entrance or entrances of the area and including but not limited
to a fence, wall, archway, post or column, with the letters or symbols
affixed thereto.
SIGN, AREA OF
The area of a sign is the area included within the frame
or edge of the sign. Where the side has no such frame or edge, the
area shall be the minimum area which can be defined by an enclosed
four-sided (straight sides) geometric shape which most clearly outlines
the said sign.
SIGN, BANNER
A sign intended to be hung with or without a frame, possessing
characters, letters, illustrations or ornamentation applied to paper,
plastic fabric or other similar materials of any kind.
SIGN, BUSINESS
A sign used to identify either the trade, business, industry
or profession being conducted on the premises. Logo identification
which is intended to advertise a product, such as but not limited
to "Coca Cola" or We Sell Kodak Film," shall not be deemed to be a
permitted business sign, except that personal logos not to be used
to advertise a product shall be permitted.
SIGN, DIRECTIONAL OR INFORMATIONAL
A directional or informational sign is a nonadverting sign
which directs attention to vehicular or pedestrian entrances or exits,
parking areas, reserved parking spaces or similar site elements and
is intended only for the safety and convenience of the employees,
patrons or visitors. No directional or informational sign shall exceed
four square feet.
SIGN, FLASHING
An illuminated sign in which artificial or reflected light
is not maintained stationary and constant in intensity, color or hue
at all times when in use.
SIGN, FREESTANDING
A sign having not more than two display sides which is attached
to or part of a completely self-supporting structure. The supporting
structure shall be set firmly on or below the ground surface and shall
not be attached to any building structure whether portable or stationary.
SIGN, GROUND
A sign having not more than two displays sides set firmly
on or below the ground surface.
SIGN, HEIGHT
A freestanding sign shall be measured from the ground surface
beneath the sign to the highest point of the sign.
SIGN, MOVING
A sign that rotates or shifts or appears to rotate or shift
in position.
SIGN, POLITICAL
A sign containing a statement about or endorsement of any
public issue or candidate(s) for public office.
SIGN, PORTABLE OR "A" FRAME
An advertising device which is ordinarily in the shape of
an "A" or some variation thereof, located on the ground, easily movable
and not permanently attached thereto, and which is usually two-sided.
SIGN, PROJECTING
Any sign that is affixed at an angle or perpendicular to
the wall or facade upon which it is mounted, which projects more than
12 inches from the wall or facade upon which it is mounted or projects
above the top or beyond either side of the wall or facade upon which
it is mounted.
SIGN, PYLON
A pylon sign having not more than two display sides which
is attached to or part of a completely self-supportive structure.
The supporting structure shall be set firmly on or below the ground
surface and shall not be attached to any building whether portable
or stationary.
SIGN, REAL ESTATE
A sign placed upon the property for the purpose of advertising
to the public the sale or lease of the property placed thereon.
SIGN, ROOFTOP
Any sign wholly erected, constructed or maintained on the
roof or parapet of a structure.
SIGN, WALL
A sign affixed to or painted on and parallel with the surface
of a wall or facade. A sign affixed to or painted on any awning, marquee
or canopy shall be considered a wall sign.