As used in this chapter, the following terms shall have the
meanings indicated:
SIGN
Any material, structure or device or part thereof composed
of lettered or pictorial matter which is located out-of-doors or on
the exterior of any building or indoors, as a window sign, displaying
an advertisement, announcement, notice or name, and shall include
any declaration, demonstration, display, representation, illustration
or insignia used to advertise or promote the interests of any person
or business or cause when placed in view of the general public.
A.
AWNING SIGNAny visual message incorporated into an awning attached to a building.
C.
DIRECTIONAL SIGNA sign limited to providing information on the location of any activity, business or event.
D.
FREESTANDING SIGNAny sign not attached to or part of any building but separate and permanently affixed by any other means in or upon the ground. Included are pole signs, pylon signs and masonry wall-type signs.
E.
ILLUMINATED SIGNAny sign illuminated by electricity, gas or other artificial light either from the interior or exterior of the sign, including reflective and phosphorescent light.
F.
OFF-PREMISES SIGNA sign unrelated to a business or a profession conducted or to a commodity or service sold or offered upon the premises where such sign is located.
G.
PORTABLE SIGNA sign, whether on its own trailer, wheels or otherwise, designed to be movable and not structurally attached to the ground, a building, a structure or another sign.
H.
PROJECTING SIGNA sign which is attached to a building wall or structure and which extends horizontally more than 15 inches from the plane of such wall or a sign which is perpendicular to the face of such wall or structure.
J.
TEMPORARY SIGNA sign related to a single activity or event having a duration of no more than 30 days.
K.
WALL SIGNA sign which is painted on or attached to the outside wall of a building, with the face of the sign in the plane parallel to such wall and not extending more than 15 inches from the face of such wall.
L.
WINDOW SIGNA sign visible from a sidewalk, street or other public place, painted or affixed on glass or other window material or located inside within four feet of the window, but not including graphics in connection with customary window display of products.
SIGN DIRECTORY
A listing of two or more business enterprises, consisting
of a matrix and sign components.
SIGN STRUCTURE
The supports, uprights, bracing and framework for the sign.
In the case of a "sign structure" consisting of two or more sides
where the angles formed between any two of the sides or the projections
thereof exceed 30°, each side shall be considered a separate "sign
structure."
SIGN SURFACE AREA
The entire area within a single, continuous perimeter enclosing
all elements which form an integral part of the sign. The structure
supporting a sign shall be excluded unless the structure is designed
in a way to form an integral background for the display. Both faces
of a double-faced sign shall be included as surface or area of such
a sign.
In their interpretation and application, the provisions of this
chapter shall be held to be minimum requirements, adopted for the
promotion of the public health, morals, safety or the general welfare.
It is not intended to interfere with, abrogate or annul other rules,
regulations or ordinances, provided that, whenever the requirements
of this chapter are at variance with the requirements of any other
lawfully adopted regulations, rules or ordinances, the most restrictive
or those which impose the highest standards, shall govern.