As used in this article, the following terms shall have the meanings indicated:
AWNING (CANOPY) SIGNA sign painted on, printed on, or attached flat against the surface of an awning made of canvas or fabric or similar material, which is affixed to a building and projects therefrom. Such signs may or may not be fixed or equipped with a mechanism for raising and holding an awning in a retracted position against the building. An awning sign shall only display the business name and graphic logo.
DIRECTIONAL SIGNA sign limited to providing information on the location of an activity, business or event.
ELECTRONIC MESSAGE BOARDAn electronic sign or display which uses changing lights to form a sign message or messages wherein the sequence of messages and the rate of change is electronically programmed and can be modified by electronic processes for the purpose of conveying a variety of messages and/or advertisements by means of moving text or image.
FREESTANDING SIGNA self-supporting sign resting on, or supported by means of poles, posts, or standards.
ILLUMINATED SIGNAny sign illuminated by electricity, gas or other artificial light, either from the interior or exterior of the sign, and which includes reflective and phosphorescent light.
MARQUEE SIGNAny sign attached to a marquee for the purposes of identifying a theater or movie house.
MONUMENT SIGNA sign attached to a brick, stone, or masonry wall or structure that forms a supporting base for the sign display.
OFF-PREMISES SIGNA sign unrelated to a business or profession conducted, or to a commodity or service sold or offered, upon the premises where such sign is located.
ON-PREMISES SIGNA sign related to a business or a profession conducted, or to a commodity or service sold or offered, upon the premises where such sign is located.
PORTABLE SIGNA sign whether on its own trailer, wheels, or otherwise, designed to be movable and not structurally attached to the ground, a building, a structure or another sign.
PROJECTING SIGNA sign which is attached to the building wall or structure and which extends horizontally no more than 15 inches from the surface to which it is mounted, nor project above the wall, roofline, or surface to which it is mounted, nor in any way interfere with normal pedestrian or vehicular traffic. A minimum height clearance of 10 feet is required.
SIGNAny material, structure or device, or part thereof, composed of lettered or pictorial matter, which is located out-of-doors or on the exterior of any building or indoors as a window sign, displaying an advertisement, announcement, notice or name, and shall include any declaration, demonstration, display, representation, illustration or insignia used to advertise or promote the interests of any person or business or cause when such is placed in view of the general public.
SIGN DIRECTORYA listing of two or more business enterprises, consisting of matrix and sign components, on one sign structure.
SIGN HEIGHTThe distance from the highest portion of the sign to the mean grade at the base of the sign. In the case of a sign located on an isolated mound, height shall be measured to the original grade.
SIGN STRUCTUREThe supports, uprights, bracing and framework for the sign. In case of a sign structure consisting of two or more sides where the angle formed between any two of the sides or the projections thereof exceeds 30°, each side shall be considered a separate sign. In the event that the angle formed between any two of the sides or the projections thereof is less than 30°, the sign shall be considered a double-sided single sign.
SIGN SURFACE AREAThe entire area within a single continuous perimeter, enclosing all elements which form an integral part of the sign. The structure supporting a sign shall be excluded unless the structure is designed in a way to form an integral background for the display. Both faces of a double-faced sign shall be included as surface or area of such a sign, unless specified otherwise in the Town Code.
TEMPORARY SIGNA sign that is not permanently affixed to a building or the ground for a period not to exceed 45 days in any calendar year, unless specified by the Town Code.
VEHICULAR SIGNAny vehicle and/or trailer to which a sign is affixed in such a manner that the carrying of the sign is no longer incidental to the vehicle's purpose but becomes the primary purpose of the vehicle.
WALL SIGNA sign which is painted on or attached to the outside wall of a building with the face of the sign in the plane parallel to such wall and not extending more than 15 inches from the face of such wall.
WINDOW SIGNA sign mounted or painted on a window, or inside a structure, such that it is intended to be seen through a window from the outside.