Definitions. Various terms or words in these regulations shall be interpreted and defined as follows:
ADDRESS SIGNA sign containing only the name of an occupant and/or street number or other address identification.
AWNING SIGNAny lettering or graphic display located on the front or side of any awning or canopy projecting from a building facade.
BANNERA strip of cloth, paper, plastic or other similar nonrigid material imprinted with words, pictures, and/or designs for decoration or advertising.
BILLBOARDAny sign that advertises a business, services or products conducted, provided, offered or sold on a lot other than the lot on which the sign is located.
BUILDING FACEAn exterior building surface area uninterrupted by corners, which shall include all visible aboveground portions of the wall, including the foundation and windows comprising that particular exterior surface of the building, but which shall exclude all roof areas of the building, and shall also exclude all exterior surface areas extending more than two feet above the highest portion of the interior space of the building which is permitted for human occupancy under the New York State Building Code. In general, all buildings will have four building faces.
BUSINESS IDENTIFICATION SIGNAn on-premises sign that principally serves to identify the name of the business or other nonresidential use being conducted in the building and/or on the premises with which the sign is associated and which contains no other advertisements.
BUSINESS SIGNA sign which directs attention to a business, service or product or other commodity conducted, provided, offered or sold on the lot on which such sign is located.
COPY CHANGE SIGNA sign on which the visual advertising message may be electronically preprogrammed to change on a regular or intermittent basis without action or intervention by a human operator.
DIRECTIONAL SIGNAn on-premises sign for the safety of the general public, identifying direction of traffic flow, parking areas, fire zones, entrances and exits, not exceeding two square feet per face and mounted not more than four feet above grade. Institution names and logos shall be allowed, excluding all other advertising messages.
DIRECTORY SIGNA wall sign which is secondary or accessory to any other sign(s) and which consolidates identification of all uses within a building in a simple word list format.
GROUND SIGNA sign which is not attached to any building and which is supported solely by one or more poles, uprights, braces or other structural elements in or on the ground.
HISTORIC SIGNAny sign attached to or part of a contributing building in an historic district which may reasonably be considered to be part of the contributing historic or architectural use, character or value of the building.
HOME OCCUPATION SIGNA sign attached to a residence indicating the identity and/or nature of a home occupation being conducted within the residence in accordance with applicable provisions and requirements of this Code.
MONUMENT SIGNA style of ground sign constructed as, or giving the appearance of, a solid structure, which appears to the observer as a continuous, unbroken mass from the ground up, not more than five feet in height, which may display one face, or two parallel sign faces; sometimes referred to as a "pedestal sign."
NEON SIGNA sign manufactured with tubing visible to the viewer which contains neon or other inert gas which produces light of various colors when electrified.
PROJECTING SIGNAny sign that projects from the exterior of any building, structure or post more than six inches horizontally. This term shall exclude signs on awnings, canopies and marquees.
ROOF SIGNAny signs, any portion of which is either situated above the upper edge of any building wall or parapet or erected or painted on or above the roof covering any portion of a building, including signs supported on the roof or on an independent structural frame or located on any roof structure, including but not limited to a penthouse, stairwell or elevator housing, roof shed or mechanical equipment.
SHOPPING/BUSINESS CENTER SIGNA ground sign identifying any building or group of buildings containing more than two retail stores or other business or other commercial enterprises on one lot, or through coordinated development on two or more adjoining lots, exclusive of permitted individual business identification signs. A shopping/business center sign, in addition to identifying the commercial center or building, may also identify individual businesses or tenants within the center or building. No other advertising messages may be included on a shopping/business center sign. A shopping/business center sign may not be internally illuminated.
SIGNAny representation placed to identify, advertise or promote the interests of any person, business or other entity on a building or structure or elsewhere on a lot in view of the general public. "Representation" shall include any lettered, pictorial or graphic matter, including letters, words, symbols, logos, colors, emblems and insignias, and any background panel, frame, structure, or other material or part thereof which displays such representation. This term shall include all signs.
SIGN AREAThe surface area of a sign measured and calculated within a single continuous perimeter line enclosing the extreme limits of the sign representation, including background panel or other material forming an integral part of the display or used to differentiate such sign from the background against which it is placed, excluding any supports or uprights on which such sign may be placed. Signs with two or more faces designed to be viewed from more than one direction such as double-faced, V and sandwich-type signs, shall be considered to have only one face for purposes of calculating the sign area.
WALL SIGNAny sign which is attached and parallel to an exterior wall of a building or structure or part thereof, projecting not more than six inches therefrom. This term shall not include a window sign or projecting sign.
WINDOW DISPLAYA display of items of merchandise or services for sale within the building which is visible through the window from the street, and which may include incidental brand and price information associated with the specific merchandise displayed.
WINDOW SIGNA sign painted or affixed on the interior or exterior glass surface of a window of a business establishment, or otherwise visible through a window from a public street, stating the name of the business establishment, advertising goods or services for sale within the premises, and/or hours of operation, credit cards accepted and/or business contact information for the business located within the building, but not including a window display. Neon signs shall be permitted as window signs only where such sign(s) are compatible with the building's use, architecture and neighborhood character, and shall be illuminated only when the establishment displaying the neon sign is open for business. No window sign shall contain blinking, flashing, intermittent, rotating or moving lights. For restaurants and taverns only, an exterior menu display shall be considered a window sign comprising a portion of the allowable window sign area, whether affixed to the window or contained in a separate glass display case.