[Code 1971, § 3-34; Res. No. 84-93, 7-27-1993; Res. No. 110-94, 11-8-1994; Res. No. 61-97, § 1, 6-10-1997]
Business signs in B-1 and B-2 business districts shall conform to the following regulations:
(1) 
Permits required. A sign permit shall be required before any sign or billboard may be erected, altered, reconstructed, or displayed within the city.
(2) 
Application for permit. Written application shall be made to the building inspector on a form provided by the building inspector and shall be accompanied by complete plans and specifications showing the construction, method of support, and materials to be used. Application may be made by the owner or by the lessee of the property upon which such sign is to be placed. The building inspector may require the plans and specifications be signed by a professional engineer or architect registered in the state.
(3) 
Permit fees. Each application shall be accompanied by a fee, as established by the common council, which may be amended or modified from time to time. The building inspector may require proof of the monetary value of the sign. Licensed signs at the enactment of this division, August 14, 1984, must obtain permits of this division upon expiration of the license procured under former section 3-39 of the Code of Ordinances enacted in 1971. All other signs within the city must comply with the requirements of this article on August 14, 1984.
a. 
Upon the approval of the building inspector of such application and of the place and manner of erecting the sign therein mentioned, and upon his writing or stamping thereon the amount of the fee required for the sign applied for, the applicant shall pay to the code enforcement officer the fee prescribed by this division, and thereupon the code enforcement officer shall issue to the applicant a license for the sign applied for.
b. 
Licenses shall be issued for a period of three years. New installations approved will be for three-year periods following the issuance of a permit. However, construction of an approved sign must be commenced within 30 days after the issuance of the permit and completed within 60 days thereafter.
c. 
A fee of $25 will be charged for a variance of this division when it appears in front of the zoning board of appeals.
d. 
License fees for the erection or maintenance of signs are as follows:
1. 
New installations. $5 per 1,000 based upon the proven cost of the sign.
2. 
Three-year permits approved as follows:
i. 
Illuminated wall, pole, or pylon signs. $30 for a three-year license.
ii. 
Nonilluminated signs. $15 for a three-year license.
iii. 
Billboards. $150 for a three-year permit.
e. 
A permit fee of $200 per year for sign installers shall be required to be paid except temporary permits may be purchased for three months at a fee of $75. Temporary permits shall be accompanied by the evidence that the applicant shall have liability insurance in a minimum amount of $10,000 property damage and $100,000 personal injury.
f. 
Liability insurance must be obtained by the owner of a sign prior to approval by the building inspector. Minimum liability coverage is $10,000 property damage, and $100,000 personal injury. All liability insurance policies shall be approved by the city attorney prior to issuance of a sign permit.
(4) 
Temporary permits. Temporary signs shall require a permit from the building inspector, but a fee will not be required.
a. 
A permit for a temporary sign may be issued for a period not exceeding 90 days, and such sign shall be removed within 24 hours after expiration, unless an extension of time, not exceeding 30 days, shall have been granted in writing by the building inspector.
b. 
Materials, except frames, used in the construction of temporary signs may be of lightweight material.
c. 
Temporary signs shall conform to all other applicable provisions of this article.
(5) 
Unsafe, unlawful, and deteriorating signs. Whenever it shall appear to the building inspector that any sign has been constructed or erected or is being maintained in violation of the terms of this article, or is unsafe or insecure; is a menace to the public, or has been allowed to deteriorate, he shall give written notifications to the property owner and/or tenant. Such sign shall be removed or repaired and placed in a safe condition within 10 days after receipt of the written notification. If the foregoing is not complied with, the city will have the sign in question removed and the cost added to the property owner's tax bill.
If a sign has been damaged and presents an immediate threat to the public, the building inspector may order the immediate removal of said sign and take appropriate action to protect the public and recover costs. Any time a business goes out of business or moves, the owner or company shall remove all signs of said business.
(6) 
Sign mounting. All exterior signs shall be permanently mounted and securely anchored.
(7) 
Restrictions. Signs and billboards shall not in any way obstruct the required door or window area of any building or structure.
a. 
Signs shall not be attached to or placed upon any portion of a fire escape.
b. 
Signs shall not be erected that will in any way interfere with the activities of the fire department.
c. 
Signs constructed or erected after August 14, 1984, shall not be rotating or contain any moving parts.
(8) 
Traffic control signs. Signs necessary for traffic control on private property and containing no advertising may be erected, not to exceed an area of 12 square feet per sign.
(9) 
Exemptions. The provisions of this division shall not apply to the following signs:
a. 
Traffic signs erected by governmental bodies.
b. 
Railroad warning signs.
c. 
Municipal signs.
d. 
Memorial signs or tablets, names of buildings, and date of erection when cut in any masonry surface or when constructed of bronze or other combustible or noncombustible materials.
e. 
Occupational signs denoting only the name and profession of an occupant in commercial buildings and the name and nature of the occupancy in public and institutional buildings. Such signs shall not exceed two square feet in area.
(10) 
Illumination. Signs may be illuminated at night by back lighting or direct lighting only provided that the latter is so screened as not to cast any direct light upon any residence.
a. 
No sign or lighting device shall be of the flashing, intermittent, or reciprocating type.
b. 
Illuminated signs must bear the national underwriters seal of approval or must be inspected and approved by the city electrical inspector.
[Code 1971, § 3-35]
Each business establishment shall be allowed the following types of signs only and which shall be installed at the business location only. However, ground signs and pole or pylon signs may not be used in combination. Further, any area allowed in a ground sign or a pole or pylon type shall be deducted from the total area allowed under section 3-83.
(1) 
Wall sign. A sign attached to, erected against, or painted on the wall of a building or structure, with the exposed face of the sign in a plane parallel to the plane of the wall.
(2) 
Ground sign. A detached sign erected upon or supported by the ground.
(3) 
Pole or pylon sign. A sign supported by or suspended from a freestanding column of concrete, structural steel, aluminum pipe, or structural aluminum.
[Code 1971, § 3-36]
The total display area of all signs, including wall, ground, pole, pylon, and window, permitted upon a single lot shall be determined as follows:
(1) 
On an interior lot, two square feet of display area for each lineal foot of building frontage facing the main street or highway.
(2) 
On a corner lot where a building fronts on a second street, additional signs must be approved by the zoning board.
[Code 1971, § 3-37]
(a) 
Any sign attached to a building shall not extend more than 50% above the roofline immediately behind the sign, and in no case shall the sign extend above same roofline by more than five feet.
(b) 
Wall signs shall not extend more than 12 inches from the face of the building into any street, alley, sidewalk, thoroughfare, or other public space.
(c) 
Wall signs projecting six inches or more into any public space from the face of a building shall have a clearance of not less than eight feet between the bottom of such sign and the sidewalk level of any public thoroughfare.
(d) 
Glass in any wall sign must be safety glass or comparable material.
[Code 1971, § 3-38]
Two ground signs may be permitted not exceeding 65 square feet in total area and subject to the following regulations:
(1) 
Shall not be more than 10 feet in height, as measured from the ground.
(2) 
Any open space between the ground and the bottom of the sign shall not exceed three feet.
(3) 
Ground signs may not be located in any area which shall affect the visibility for motor vehicle traffic.
[Code 1971, § 3-39]
One pole or pylon sign may be permitted not exceeding 65 square feet in area and subject to the following regulations:
(1) 
Shall not be more than 25 feet in height above the ground or curb, whichever is lower.
(2) 
An open space of not less than 10 feet shall be maintained between the ground level and the bottom of such sign.