The following signs shall be prohibited within the Village of
Rothschild:
B. Flashing or moving signs. No sign shall be permitted which is animated
by means of flashing, blinking, or travelling lights. Signs with physically
moving components visible from the public right-of-way are not permitted.
Electronic reader boards with a changeable message are not subject
to this restriction.
D. Unscreened floodlighted signs. Reflection-illuminated signs whose
light source is positioned so that its light intensity is directly
visible from a public right-of-way or whose light source is visible
from residential property are prohibited. Any external light source
must be screened. The light source shall terminate at the sign surface.
E. Mobile and portable signs.
F. Vehicular signs; parking of advertising vehicles. No person shall
park any vehicle or trailer on a public right-of-way or public property
or on private property so as to be visible from a public right-of-way
which has attached thereto or located thereon any sign or advertising
device for the basic purpose of providing advertisement of products
or directing people to a business or activity located on the same
or other premises. This subsection is not intended to prohibit any
form of vehicular signage attached or lettered upon a motor vehicle
to identify the ownership or function of that vehicle, provided that
the vehicle is not parked in a conspicuous location so as to advertise
for the business.
G. Official traffic look-alike. No sign shall use any word, phrase,
symbol, shape, form, or character in such manner and location as to
interfere with moving traffic, including signs that incorporate typical
street-type and/or traffic-control-type signage designs and colors.
H. Unclassified signs. Those which bear or contain statements or pictures
of obscene, pornographic, lewd or profane subjects.
K. Except as otherwise provided for by Wisconsin Statute, no sign shall be placed within the limits of any street or highway except such as are necessary for the guidance or warning of traffic. The Village shall cause the removal and disposal of all other signs from streets or highways for which it has been charged with maintenance. Any person who shall erect any sign in violation of this chapter or § 86.19, Wis. Stats., without the written consent of the appropriate highway authority shall be subject to Code §
1-2, except that forfeitures shall be for not less than $10 nor more than $100, and for a second or subsequent violation shall be fined not less than $10 nor more than $500. Section 86.19, Wis. Stats., is hereby incorporated into this Code by reference as if fully set forth herein.
[Added 6-12-2017]
[Amended 6-12-2017; 3-11-2024]
A. Signs requiring a permit. All signs permitted under this section shall conform to all regulations prescribed in §§
590-174,
590-175 and
590-176 of this article.
B. Permitted signs. On-premises wall signs, window signs, ground signs,
canopy/marquee signs, pole signs, roof signs, and directory and directional
signs are permitted in these zoning districts.
(1)
Building/wall signs.
(a)
Area restrictions. One square foot of sign area shall be allowed
for every linear foot of building frontage along the right-of-way.
The total area of all building/wall signs shall not exceed the linear
frontage of the structure, up to a maximum of 500 square feet. When
a building has frontage on two rights-of-way, then each linear frontage
shall be allowed signage based on linear frontage of the structure,
up to a maximum of 500 square feet per frontage. In the case of a
building having more than one tenant, one building sign shall be permitted
for each tenant, with a combined maximum sign area of 500 square feet.
(b)
Height restrictions. Building/wall signs shall not exceed 20
feet in height above the street grade.
(c)
Projection from the wall. Building/wall signs shall be placed
against the exterior walls of buildings and shall not extend more
than 12 inches outside of the building wall. Signs shall not extend
so as to create any type of safety hazard.
(2)
Ground signs.
(a)
Area restrictions. The total area of all ground signs shall
not exceed 100 square feet. Double-faced signs are permitted with
the maximum square footage permitted on each face.
(b)
Height restrictions. Ground signs shall not exceed 30 feet in
height above the street grade. The sign shall be no more than six
inches from the sign base, and the sign area shall not extend beyond
the support structure.
(c)
Setbacks. Ground signs shall be constructed a minimum of five
feet from the right-of-way line and a minimum of two feet from the
side lot line. In no case shall any part of the sign or sign supports
project beyond the existing right-or-way line or into the right-of-way.
Ground signs must also satisfy all vision triangle requirements of
this article.
(d)
Reader boards. Reader boards with a changeable message are allowed
as part of the total sign area calculation and shall conform to all
regulations prescribed in this article.
(e)
Number of signs. One business identifier ground sign shall be
allowed per frontage road on the lot of record.
(3)
Pole signs.
(a)
Area restrictions. The total area of all pole signs shall not
exceed 100 square feet. Double-faced signs are permitted with the
maximum square footage permitted on each face.
(b)
Height restrictions. All pole signs shall not exceed 30 feet
in height above the street grade. Signs shall be a minimum of 10 feet
above any landscaped area or lawn area, and all pole signs shall be
minimum of 15 feet above any driveway, sidewalk, parking area or alley.
(c)
Setbacks. Pole signs may be constructed up to and parallel with
the right-of-way line, but in no case shall any part of the sign or
sign supports project beyond the existing right-of-way line or into
the right-of-way. All pole signs must also satisfy all vision triangle
requirements of this article.
(d)
Reader boards. Reader boards with a changeable message are allowed
as part of the total sign area calculation and shall conform to all
regulations prescribed in this article.
(e)
Number. One pole sign shall be allowed per lot of record.
(4)
Off-premises signs.
(a)
Off-premises signs shall be permitted in the U.S. Highway 29
and Interstate I-39 commercial and industrial districts within the
primary viewing of U.S. Highway 29 and I-39 and according to WisDOT
permitting. No off-premises sign shall exceed 700 square feet per
sign.
(b)
Off-premises signs shall not be permitted along U.S. Business
Highway 51 or lands that are not adjacent to the highway corridor
areas of U.S. Highway 29 and Interstate I-39 in commercial and industrial
districts.
(c)
An off-premises sign shall not be closer than 500 radial feet
from another off-premises sign.
(d)
An off-premises sign shall not be installed to have any part
of such sign more than 35 feet above the traveled highway that the
sign is directed to be visible from.