It shall be unlawful for any direct merchant to engage in direct sales
within the City of Lodi without being registered for that purpose as provided
herein.
As used in this chapter, the following terms shall have the meaning
indicated:
CHARITABLE ORGANIZATIONIncludes any benevolent, philanthropic, patriotic or eleemosynary
person, partnership, association or corporation, or one purporting to be such.
DIRECT MERCHANTAny individual who, for him/herself, or for a partnership, association
or corporation, sells goods, takes sales orders for the later delivery of
goods, or buys or offers to buy personal property at any location other than
the permanent business place or residence of said individual, partnership,
association or corporation, and shall include, but not be limited to, peddlers,
solicitors, transient merchants and insurance salespersons. The sale of goods
includes donations required by the direct merchant for the retention of goods
by a donor or prospective customer.
GOODSIncludes personal property of any kind, and shall include goods provided
incidental to services offered or sold. "Goods" shall also include insurance
policies of any kind.
PERMANENT MERCHANTA direct merchant who, for at least one year prior to the consideration
of the application of this chapter to said merchant, has continuously operated
an established place of business in this City or has continuously resided
in this City and now does business from his/her residence.
The following shall be exempt from all provisions of this chapter:
A. Any person delivering newspapers, fuel, dairy products
or bakery goods to regular customers on established routes.
B. Any person selling goods at wholesale to dealers in such
goods.
C. Any person selling agricultural products which such person
has grown.
D. Any permanent merchant or employee thereof who takes
orders away from the established place of business for goods regularly offered
for sale by such merchant within this county and who delivers such goods in
his/her regular course of business.
E. Any person who has an established place of business where
the goods being sold are offered for sale on a regular basis and in which
the buyer has initiated contact with, and specifically requested a home visit
by, said person.
F. Any person who has had, or one who represents a company
which has had, a prior business transaction, such as prior sale or credit
arrangement, with the prospective customer.
G. Any person selling or offering for sale a service unconnected
with the sale or offering for sale of goods.
H. Any person holding a sale required by statute or by order
of any court and any person conducting a bona fide auction sale pursuant to
law.
I. Any employee, officer or agent of a charitable or civic
organization who engages in direct sales for or on behalf of said organization,
provided that said organization is based in the City of Lodi. For purposes
of this chapter, a charitable or civic organization is based in the City of
Lodi if the majority of its membership resides within the City, its primary
meeting place is within the City, or the majority of its charitable or civil
activities are conducted within the City.
J. Any employee, officer or agent of a charitable organization who engages in direct sales for or on behalf of said organization, provided that there is submitted to the Clerk proof that such charitable organization is registered under § 440.42, Wis. Stats. Any charitable organization not registered under § 440.42, Wis. Stats., or which is exempt from that statute's registration requirements, shall be required to register under this chapter, unless exempted under Subsection
I above.
K. Any person who claims to be a permanent merchant but
against whom complaint has been made to the Clerk that such person is a transient
merchant, provided that there is submitted to the Clerk proof that such person
has leased for at least one year, or purchased, the premises from which he/she
is conducting business or proof that such person has conducted such business
in this City for at least one year prior to the date complaint was made.
Any person denied registration may appeal the denial through the appeal
procedure provided by ordinance or resolution of the Common Council or, if
none has been adopted, under the provisions of §§ 68.01 through
68.16, Wis. Stats.
The Chief of Police shall report to the Clerk all convictions for violation
of this chapter and the Clerk shall note any such violation on the record
of the registrant convicted.
Any person convicted of violating any provisions of this chapter shall be subject to a penalty as provided in Chapter
1, §
1-3 of this Code.