The primary purpose of these sign regulations in the Town and Villages is to identify the location or occupant for a parcel of land while protecting public health, safety and general welfare. These regulations also serve to:
A.
Ensure right to free speech as protected under the Constitution;
B.
Protect property values, create a more attractive economic and business climate and protect the physical appearance of the community;
C.
Provide businesses with effective means of identification while reducing visual clutter through the prevention of excessive and confusing sign displays;
D.
Reduce traffic conflicts or hazards by minimizing visual distractions or obstacles in or visible from the public rights-of-way;
E.
Minimize the adverse effect of signs on nearby public and private property;
F.
Avoid personal injury and property damage from unsafe or confusing signs; and
G.
Establish a clear and impartial process for those seeking to install signs.