The
following words and phrases, as used in this Article, shall for the
purpose of this Article have the meanings respectively ascribed to
them:
ANIMATION
Background movement on an electronic message sign that exhibits
fluid movement where illuminated elements of the sign are turned on
or off gradually, fade in or out, or give the illusion of expanding
or contracting light patterns.
ELECTRONIC MESSAGE SIGN
A sign or portion thereof that displays electronic, non-pictorial
text information in which each alphanumeric character, graphic or
symbol is defined by a small number of matrix elements using different
combinations of light emitting diodes (LEDs), fiber optics, light
bulbs or other illumination devices within the display area. Electronic
message signs include computer programmable, microprocessor controlled
electronic displays. Electronic message signs do not include projected
images or messages projected onto buildings or other objects.
FLASHING SIGN
A directly or indirectly illuminated sign or portion thereof
that exhibits changing light or color effect by any means, so as to
provide intermittent illumination that changes light intensity in
sudden transitory bursts and creates the illusion of intermittent
flashing light by animation, streaming, graphic bursts showing movement,
or any mode of lighting which resembles zooming, twinkling or sparkling.
GROUND SIGN
Any sign which is supported by two (2) or more uprights,
posts or braces placed upon or affixed to the ground and not attached
to any part of any building.
LIVING SIGN
A sign, as such is defined in Section
405.310 of this Code, held by, under the control of or attached to a human or animal, located outdoors, for the purpose of advertising or providing information about a business, commodity, service, product or other commercial activity. A person, object or animal dressed in a costume for the purpose of advertising or providing information about a business, commodity, service, product or other commercial activity also shall constitute a living sign. Living signs do not include activities or structures, displays, messages, plaques or posters involving non-commercial speech or public demonstrations or protests, nor does such include signs associated with approved parades and other charitable fundraising events such as, but not limited to, car washes, festivals, street fairs or public demonstrations expressing forms of non-commercial speech.
MARQUEE SIGN
Any sign affixed to a marquee over an entrance to a building
extending wholly or in part across the sidewalk and attached to the
building.
MONUMENT (GROUND-MOUNTED) SIGN
A sign mounted directly to the ground. No poles shall be
visible. The maximum height is measured from the ground to the top
of the sign including any base construction. The base however shall
not be calculated as part of the sign area unless there is signage
on it.
PERSON
Any individual, firm, partnership, corporation or organization
of any kind.
PORTABLE SIGNS
Signs which are temporary in nature and which are not fastened
or secured to a pole, upright, brace affixed to the ground or which
are not attached or affixed to a building or other structure.
POST SIGN
Any sign which is supported by a single stationary pole or
post and not attached to any part of any building.
PROJECTING SIGN
Any sign extending over the sidewalk beyond the building
line. Projecting signs, for the purpose of this Chapter, are divided
into two (2) classes:
1.
Projecting signs affixed to a building wall and which extend
over the sidewalk, and
2.
Flat signs attached in a rigid manner and lying parallel to
the building wall but projecting beyond the property line.
SCROLLING
On an electronic message sign, a form of animation whereby
elements of copy are sequentially displayed so as to give the appearance
of movement on or across the sign, whether vertically or horizontally.
SIGN
Any structure or device painted or illuminated, designed
or intended to convey information to the public in written or pictorial
form, and including banners, streamers, pennants, strings of lights,
wind-operated devices, flashing lights and other similar devices.
SIGN AREA
The total area of the space to be used for advertising purposes,
including the spaces between open type letters and figures, including
the background structure or other decoration or addition which is
an integral part of the sign. Sign supports shall be excluded in determining
the area of a sign. A double-faced sign shall have double the total
area as a single-faced sign.
VIDEO SIGNS
A sign that changes its message or background in a manner
or method of display characterized by motion or pictorial imagery,
which may or may not include text and depicts action or a special
effect to imitate movement, the presentation of pictorials or graphics
displayed in a progression of frames which give the illusion of motion.
WALL SIGN
Any sign attached to, painted on or erected against the wall
of any building.
WINDOW SIGN
Any non-illuminated sign affixed or painted to the interior
or exterior of any window surface excluding glass doorways or within
one (1) foot of any window surface. Illuminated window signs shall
include those signs within ten (10) feet of any window surface and
any window bordering.