In expansion of the declaration of legislative intent and community development objectives contained in Article I of this chapter, the specific intent of this article is to:
A.
Recognize that signs perform an important function in identifying properties, businesses, services, residences, events, and other matters of interest to the public.
B.
Set standards and provide controls that permit reasonable use of signs while restricting the potential adverse visual effects of signs on the character of the Township.
C.
Control the size, number, height, location, and illumination of signs to reduce potential hazards caused by glare or obstruction of visibility, and to reduce visual clutter which results from competition among signs.
D.
Encourage signs which are attractively designed in order to enhance the economic value as well as the visual character of the Township.
E.
Establish criteria to encourage signs that are compatible with their surroundings, appropriate to the type of activity to which they pertain, complimentary to the architecture of the buildings involved, depicting the identity of individual proprietors or of an integrated development's identity, and easily readable in the circumstances in which they are seen.