Any transient retail dealer, whether firm, individual or otherwise, if such dealer uses advertising in any form whatever, shall, in addition to the aforesaid requirements, show, relate or otherwise describe accurately such advertisements to the Borough Manager prior to using such advertisements, and shall demonstrate to the satisfaction of the Manager that the proposed advertisements are not misleading, but are factual and accurate. In addition, any such advertisements, whether by radio, television, newspaper, handbills, or other visual or spoken form of advertisement, shall be truthful and concise and shall not be misleading to the general public.