[Ord. No. 3343 § 1, 11-17-2014]
A. 
Objective. Municipal way-finding is more than connecting A to B. It encompasses behavior from orientation to identification, to exploration, to discovery. Its benefits are wide-reaching for visitors, residents and businesses. Municipal way-finding signs not only direct visitors and residents to destinations but also serve as a teaching tool that educates all to the destinations and key features of the municipality.
B. 
Way-Finding Sign Definition.
1. 
The City of Lake Saint Louis shall manage the way-finding sign program. Key civic, cultural, visitor and recreational attractions to appear on the signs shall be solely determined by the City's Board of Aldermen and Mayor. All destinations must be located within the City's corporate limit.
2. 
Way-finding signs may list both public and private destinations.
C. 
Public destinations that may be shown on the signs are:
1. 
City of Lake Saint Louis Civic Center.
2. 
City of Lake Saint Louis parks.
3. 
City of Lake Saint Louis trails.
D. 
Privately owned or non-profit destinations that may be shown on the signs are:
1. 
Shopping center names having over fifty thousand (50,000) square feet of space leased to multiple stores.
2. 
Uptown business district.
3. 
Equestrian center.
4. 
Hospital.
E. 
These privately owned or non-profit destinations generate a substantial amount of destination traffic. Consequently, for public safety considerations as well as their substantial economic impact on the City, they may participate in the City's way-finding sign program.