[HISTORY: Adopted by the Village Board of the Village of Pleasant Prairie 8-2-1999. Amendments noted where applicable.]
[Amended 8-17-2020 by Ord. No. 20-32]
The provisions of Ch. 125, Wis. Stats., defining, describing and regulating the sale, procurement, dispensing, consumption and transfer of alcohol beverages, including provisions relating to underage persons, are adopted and made a part of this chapter by reference. As and to the extent prohibited by § 125.07, Wis. Stats., and other state laws, it is unlawful for any person(s) to host or allow an event or gathering at any residence, premises or on any other private or public property where alcohol or alcohol beverages are present when the person knows that an underage person will or does consume any alcohol or alcohol beverage, or possesses any alcohol or alcohol beverage with the intent to consume it, and the person fails to take reasonable steps to prevent possession or consumption by the underage person(s). Violation of any such provisions shall constitute a violation of this chapter. Penalties for violations by or relating to sale, procurement, dispensing or transfer to underage persons shall strictly conform to the penalties imposed for violations of identical offenses defined and described in Ch. 125, Wis. Stats.
[Amended 5-18-2015 by Ord. No. 15-17; 8-17-2020 by Ord. No. 20-32; 8-16-2021 by Ord. No. 21-18; 12-22-2025 by Ord. No. 25-54]
A. 
Sales in a public place. No person, except as provided by § 125.06, Wis. Stats., shall distribute, vend, sell, offer or keep for sale at retail, deal or traffic in or, for the purpose of evading any law or ordinance, give away any intoxicating liquor or fermented malt beverage, or cause the same to be done, without having procured a license as provided in this chapter, nor without complying with all the provisions of this chapter and all statutes, ordinances and regulations of the state and Village applicable thereto.
(1) 
A license shall be required for each stand, place, room or enclosure or for each suite of rooms or enclosures that are in direct connection or communication to each other where intoxicating liquor or fermented malt beverages are kept, sold or offered for sale.
B. 
Consumption in a public place. Consumption of alcohol beverages on the property of a public place as defined in Ch. 125, Wis. Stats., is prohibited unless the person has an appropriate retail license or permit or a no-sale event venue permit.
(1) 
No-sale event venue is allowed to serve beer and wine. Distilled liquor is prohibited.
(2) 
A holder of a no-sale event venue permits or qualifying event venue certification issued by the Division of Alcohol Beverages (DAB) must register with the Village Clerk’s Office by providing a copy of said permit and/or certification.
C. 
In accordance with § 125.06(6), Wis. Stats., no license or permit is required for officers or employees of the Village to sell fermented malt beverages at Prairie Springs Park for Village-sponsored events.
[Amended 5-19-2003 by Ord. No. 03-26; 3-7-2005 by Ord. No. 05-11; 7-20-2009 by Ord. No. 09-41; 5-18-2015 by Ord. No. 15-17; 8-17-2020 by Ord. No. 20-32; 6-26-2023 by Ord. No. 23-27; 12-22-2025 by Ord. No. 25-54]
There shall be the following classes and denominations of licenses which, when issued by the Clerk under the authority of the Village Board, after payment of the fee as established in the Village Fee Schedule, shall permit the holder to sell, deal or traffic in intoxicating liquor or fermented malt beverages as provided in Ch. 125, Wis. Stats. Retail alcohol licenses obtained under this section during the year shall be prorated according to the number of months or fraction thereof for which the license is issued; all other licenses shall not be prorated.
A. 
Class "A" fermented malt beverage retail license.
B. 
Class "B" fermented malt beverage retail license.
C. 
"Class A" intoxicating liquor retail license.
D. 
"Class B" intoxicating liquor retail license.
E. 
"Class B" intoxicating liquor retail license issued to a full-service restaurant or hotel pursuant to § 125.51(4)(v), Wis. Stats.
F. 
Reserve "Class B" intoxicating liquor retail license.
(1) 
Initial issuance fee of $10,000, upon approval, shall be paid in addition to the annual “Class B” Intoxicating liquor retail license.
G. 
(Reserved)
H. 
"Class C" wine retail license.
I. 
Operators' license.
(1) 
The Village Clerk, upon police check and recommendation of the Police Chief, may issue an operators' license to individuals for the purpose of complying with §§ 125.32(2) and 125.68(2), Wis. Stats.
(2) 
Operators' licenses may be issued only upon an application provided by the Village Clerk.
(3) 
Operators' licenses shall be valid for two years and shall expire on June 30 of the second year of the licensing term. Costs for a duplicate license are as established in the Village Fee Schedule.
(4) 
Applicants must complete a responsible beverage training course prior to issuance of a license. Applicants are exempt from the training course requirement if they are renewing an existing operator's license, have completed the training course within the last two years, or have held a retail license, manager's or operator's license anywhere in the state within the last two years.
(5) 
There is no statutory residency requirement.
(6) 
Consideration of granting or denial of an operator's license will be based upon the conviction record of the applicant subject to the limitations set forth in § 194-5 of this chapter.
(7) 
If the Police Chief recommends denial, the Chief shall provide the reason(s) for such recommendation. The Village Clerk shall in writing inform the applicant of the denial, the reason(s) therefor and of the opportunity to request a reconsideration of the application by the Village Board. Such notice must be sent by mail to or served upon the applicant at least 10 days prior to the Village Board's reconsideration of the matter.
J. 
Temporary operators' license.
(1) 
The Village Clerk, upon police check and recommendation of the Police Chief, may issue a temporary operators' license to a person who has applied for said license.
(2) 
The license may be issued only to persons employed by or donating their services to a nonprofit organization that is granted a temporary Class "B" beer or "Class B" wine license.
(3) 
A person is limited to two such licenses in a year.
(4) 
The license is valid for any period from one day to 14 days, and the period must be indicated on the license.
K. 
Provisional retail licenses.
(1) 
A provisional retail license may be issued by the Village Clerk to a person who has applied for a Class "A", Class "B", "Class A", "Class B" or "Class C" license and authorizes only the activities that the type of retail license applied for authorizes, provided that the applicant meets all the requirements for receiving such a license.
(2) 
The fee for a provisional retail license shall be as established in the Village Fee Schedule, and the license shall expire 60 days after its issuance or when the Class "A", Class "B", "Class A", "Class B" or "Class C" license is issued to the holder, whichever is sooner. The Village Clerk may revoke the provisional retail license if it is discovered that the holder of the license made a false statement on the application.
(3) 
The Village Clerk may not issue a provisional "Class B" license if the municipality's quota under § 125.51(4), Wis. Stats., prohibits the municipality from issuing a "Class B" license.
(4) 
No person may hold more than one provisional retail license for each type of license applied for by the holder per year.
L. 
Temporary (picnic) Class "B" beer and temporary "Class B" wine retail licenses.
(1) 
Application prescribed by the Division of Alcohol Beverages shall be used and submitted to the Village Clerk.
(2) 
No additional fee shall be charged if a temporary beer and temporary wine licenses are issued simultaneously.
(3) 
The Village Clerk, upon police check and recommendation of the Police Chief, may issue a temporary Class "B" beer or temporary "Class B" wine license for only the activities set forth in the application, provided that the applicant meets all the requirements for receiving such a license.
(4) 
A temporary Class "B" beer license may be issued to organizations enumerated in § 125.26(6), Wis. Stats., to sell or serve fermented malt beverages at a picnic, meeting or gathering. There is no limit on the number of temporary Class "B" beer (picnic) licenses that may be issued to an eligible organization in a calendar year. The maximum number of days per licensing year shall not exceed 25 days.
(5) 
A temporary "Class B" wine license may be issued to organizations enumerated in § 125.51(10), Wis. Stats., to sell or serve wine in an original package, container, or bottle or by the glass if the wine is dispensed from the original package at a picnic, meeting or gathering; however, not more than two temporary "Class B" wine licenses may be issued to an organization under this subsection in any twelve-month period.
(6) 
Application for such license shall be signed by the president or corresponding officer of the society making such application and shall be filed with the Village Clerk, together with the fee, at least 30 days before the event. The application is subject to and shall include the following:
(a) 
A single event is limited to three consecutive days.
(b) 
Alcohol beverages can only be sold or served between the hours of 11:00 a.m. and 9:00 p.m.
(c) 
Licenses will not be granted for youth events.
(d) 
A security, public health and safety plan must be submitted and approved by the Police and Fire & Rescue Departments. If the event takes place in Prairie Spring Park, the Public Works Director must also approve the application.
(e) 
The applicant must sign a hold harmless agreement and provide the Village with a certificate of insurance written by a company licensed by the State of Wisconsin covering any and all liability or obligations which may result from the applicant's employees, agents, contractors or subcontractors. The certificate shall name the Village of Pleasant Prairie as an additional insured and shall be in the minimum amounts:
[1] 
Per person/injury: $500,000.
[2] 
Per occurrence/injury: $500,000.
[3] 
Property damage: $500,000.
[4] 
Public liability and property damage and excess liability umbrella policy: $1,000,000.
M. 
Outdoor extension of a Class “B,” “Class B” and/or “Class C” licensed premises.
(1) 
Definition of "outdoor extension" as used in this section. Outdoor extension shall mean an area outside of a principal building which is a licensed premises, whether or not enclosed by a roof, which is exposed to the elements of weather, and is not intended for year-round use, where beer and other alcoholic beverages are consumed.
(2) 
No licensee may operate an outdoor extension, whether or not said outdoor extension was included in a description of the licensed premises prior to the effective date of the chapter without first having obtained the permission of the Village Board and in accordance with the terms and conditions of this section. Any Class "B" fermented malt beverage, "Class B" intoxicating beverage and/or "Class C" wine license holder whose license contained an outdoor extension within the description of the licensed premises shall, at the next renewal term, obtain permission hereunder as a prerequisite to the continued utilization of said outdoor extension. Should such permission be applied for and denied, the utilization of said outdoor extension as part of the licensed premises shall, upon denial, cease forthwith.
(3) 
Application. A license for an outdoor extension shall be made to the Village Clerk on forms furnished by the Village Clerk. The application shall include a written description and scaled map dimensioning and describing the outdoor extension to be included within the description of the licensed premises. If a map is omitted or failure to apply for an outdoor extension and, if the retail license is granted and issued, said license shall not include an outdoor extension in the premises description.
(4) 
Fee. The annual fee for an outdoor extension shall be $100. The license term shall run concurrently with a retail alcohol license and expire on June 30 of each year.
(5) 
Restrictions of an outdoor extension for a retail license premises are:
(a) 
There shall be a fence or barrier surrounding the outdoor extension. The fence or barrier shall not be less than 36 inches high and not more than six feet high. Any fence installed high shall be nonobscuring to permit a view of the outdoor extension from the exterior. The Village Board, upon request, may waive that requirement where the licensed premises are operated.
(b) 
Inspections and approval by the Community Development, Building Inspection and Fire & Rescue Departments shall be conducted for each outdoor extension requested.
(c) 
No open flames may be displayed unless approved by the Pleasant Prairie Fire & Rescue Department.
(d) 
The licensee for an outdoor extension shall comply with Chapter 250, Peace and Good Order, of the Village's municipal code.
(e) 
Closing hours. Any outdoor extension included within the premises description shall conform with § 194-6F of this chapter.
N. 
Beer garden license.
(1) 
Definition of "beer garden" as used in this section. A beer garden shall mean an open air, roofed or unroofed area that is not part of a permanent building, as allowed in specific districts pursuant to Chapter 420, Zoning, of the Village's municipal code, wherein beer and other alcoholic beverages are stored, sold, served, and consumed.
(2) 
Definition of "permanent building." For beer garden only, permanent building means a nonmovable building, securely attached to a foundation, housing a business.
(3) 
No alcoholic beverages shall be stored, sold, served and consumed on any part of land that is not enclosed within a permanent building, except under a beer garden license that may be granted by the Village Board.
(4) 
Eligible retail liquor license. A beer garden is eligible for a Class "B" fermented malt beverage and/or "Class B" intoxicating beverages license, subject to Village Board approval.
(5) 
Application. A license for a beer garden shall be made to the Village Clerk on forms furnished by the Village Clerk. The applicant shall include a written description and scaled map dimensioning and describing the beer garden area to be included in the description of the licensed premises.
(6) 
Fee. The annual fee for beer garden shall be $100. The license term shall run concurrently with a retail alcohol license and expire on June 30 of each year.
(7) 
Restrictions of a beer garden to be included within the description of the Class "B" fermented malt beverage and "Class B" intoxicating beverage retail license premises:
(a) 
Beer gardens shall accurately describe the area intended for use and shall be required to install fencing or like barrier around the perimeter of the outside premises. Prior to installation of fencing or barrier, a diagram of the proposed barrier shall be presented to the Village to ensure that the proposed barrier will adequately protect neighbors, limit noise, and prevent or limit access by underage individuals and provide visibility to law enforcement to ensure the premises is complying with alcohol beverage requirements.
(b) 
Beer garden area shall have a maximum capacity of one person for each 10 square feet. The capacity shall be posted in the beer garden.
(c) 
No open flames may be displayed unless approved by the Pleasant Prairie Fire & Rescue Department.
(d) 
The licensee for a beer garden shall comply with Chapter 250, Peace and Good Order, of the Village's municipal code.
(e) 
There shall be a licensed operator on premises at all times the beer garden is in operation.
(f) 
Hours of operation for the beer garden shall be restricted to 9:00 a.m. to 9:00 p.m., except that a beer garden may be open from 5:00 a.m. to 9:00 a.m., provided alcoholic beverages are not sold, served or consumed prior to 9:00 a.m.
(g) 
All electrical wiring shall comply with Chapter 370, Building and Mechanical Code, of the Village's municipal code.
(h) 
All combustible rubbish shall be stored in noncombustible covered containers.
(i) 
Inspection and approval of premises by the Community Development, Building Inspection, and Fire Department prior to occupancy. If food is served, a health department permit shall be provided to the Village Clerk prior to occupancy issued by the Kenosha County Health Department.
(j) 
Compliance with Chapter 410, Security Ordinance, of the Municipal Code shall be applicable.
(k) 
Signage shall be permitted and must comply with Chapter 420, Zoning Ordinance, of the Village's municipal code.
(l) 
Accessible, pedestrian, friendly walkways/sidewalks shall be provided on site.
(m) 
Adequate and accessible parking shall be provided on site, and no parking associated with the beer garden shall be permitted on any public street.
(n) 
Accessible public restroom facilities shall meet all state and local specifications and are readily available.
O. 
Late renewal fee. The Village Clerk shall charge a late fee as established in the Village Fee Schedule for each liquor license renewal application that arrives past the deadline date, as set forth in the renewal notice sent each year.
[Amended 8-17-2020 by Ord. No. 20-32; 6-26-2023 by Ord. No. 23-24; 12-22-2025 by Ord. No. 25-54]
Application for a license to sell or deal in intoxicating liquor or fermented malt beverages shall be made in writing on forms prescribed by the Wisconsin Department of Revenue except for operators’ license, temporary operators’ license, provisional license, outdoor extension, and beer garden license, and file with the Village Clerk 15 days prior to the granting of such license.
[Amended 7-21-2008 by Ord. No. 08-40; 5-18-2015 by Ord. No. 15-17; 11-20-2017 by Ord. No. 17-60; 8-17-2020 by Ord. No. 20-32; 12-22-2025 by Ord. No. 25-54]
A. 
Natural persons. Licenses related to alcohol beverages issued to natural persons under this chapter may be issued only to persons who:
(1) 
Do not have an arrest or conviction record subject to §§ 111.321, 111.322 and 111.335 and 125.12(1)(b), Wis. Stats. Licenses will not be granted if the applicant's record indicates the following:
(a) 
More than two criminal or civil ordinance convictions in the past five years wherein any of the following apply:
[1] 
Weapons of any kind were used, displayed or threatened.
[2] 
Physical violence was used or threatened.
[3] 
The incident resulting in the conviction occurred on a licensed premises.
[4] 
The incident resulting in the conviction involved consumption of intoxicating beverages.
[5] 
Possession of drugs or controlled substances.
(b) 
Any conviction for the manufacture, sale or distribution of drugs or controlled substances or possession with intent to deliver such substances in the past five years.
(c) 
A conviction of a second offense or greater operating while intoxicated (OWI) in the past five years.
(2) 
Have been residents of this state continuously for at least 90 days prior to the date of application.
(3) 
Have attained the legal drinking age, except that operators' licenses may be issued to persons who have attained the age of 18.
(4) 
Have submitted proof of having a seller's permit under § 77.61(11), Wis. Stats.
(5) 
Have successfully completed within the two years prior to the date of application a responsible beverage-server training course:
(a) 
The person is renewing a license; or
(b) 
Within the past two years the applicant held a manager's or operators' license or was agent of an organization that held a Class "A", "Class A" or "Class C" license or a Class "B" or "Class B" license; or
(c) 
Within the past two years the person successfully completed such training course.
B. 
Corporations. No license or permit may be issued to any corporation unless the agent of the corporation appointed under § 125.04(6), Wis. Stats., and the officers and directors of the corporation meet the qualifications of Subsections A and B above, except that Subsection A(2) does not apply to operators' license applicants or the officers and directors of corporations or the members or managers of limited liability companies.
C. 
Operators' licenses. Subsection A(2) and (4) above do not apply to applicants for operators' licenses.
D. 
The Village Board may, in its discretion, approve a license if in its findings while determining the applicability of Subsection A(1) approval is warranted.
[Amended 3-16-2009 by Ord. No. 09-18; 8-17-2009 by Ord. No. 09-48; 2-6-2012 by Ord. No. 12-095-18-2015 by Ord. No. 15-17; 8-3-2015 by Ord. No. 15-27; 8-17-2020 by Ord. No. 20-32; 6-26-2023 by Ord. No. 23-24; 6-24-2024 by Ord. No. 24-23; 12-22-2025 by Ord. No. 25-54]
In addition to the requirements imposed by provisions of the Wisconsin Statutes adopted by reference, the following conditions and restrictions shall apply to the issuance of licenses or permits pursuant to this chapter:
A. 
Review prior to approval. No license or permit shall be issued to any person or officer or director of a corporation unless the application therefor shall first have been reviewed and a recommendation received from the Police Department.
B. 
Tax delinquencies and claims.
(1) 
Premises. No initial or renewal alcohol beverage license shall be granted for operation on any premises upon which property taxes, personal property taxes, assessments, special assessments, utility payments, or invoices are delinquent or other financial claims of the Village are unpaid.
(2) 
Person. No initial or renewal license shall be granted to any person:
(a) 
Delinquent in payment of any property taxes, personal property taxes, assessments, special assessments, utility payments or invoices or other claims owed to the Village.
(b) 
Delinquent in payment of a forfeiture resulting from a violation of any ordinance of the Village.
C. 
Sanitary, health and safety requirements. No license shall be issued unless the premises to be licensed conforms to the sanitary, safety and health requirements of the State Building Code, the State Plumbing Code, the rules and regulations of the Department of Agriculture, Trade and Consumer Protection applicable to restaurants and the Building and Zoning Codes of the Village.[1]
[1]
Editor's Note: See Ch. 370, Building and Mechanical Code, and Ch. 420, Zoning.
D. 
Inspection of application and premises. The Village Clerk shall notify the Fire & Rescue Department, the Building Inspection Department and the Community Development Department of all license and permit applications, which departments shall inspect, or cause to be inspected, each application and premises to determine whether the applicant and the premises sought to be licensed comply with the regulations and ordinances applicable thereto and shall furnish to the Village Clerk, in writing, the information derived from such inspection.
E. 
License quotas. "Class B" intoxicating liquor license and reserve "Class B" intoxicating liquor retail license quotas. The number of persons and places that may be issued a "Class B" intoxicating liquor retail license or a reserve "Class B" intoxicating liquor retail license under this chapter is limited as provided in § 125.51(4), Wis. Stats.
(1) 
A qualifying event venue upon certification as determined by Division of Alcohol Beverages may apply for an above quota “Class B” if all reserved “Class B” intoxicating liquor licenses are exhausted. The qualifying event venue must file no later than August 1, 2026, the appropriate documentation with the Village Clerk. Any such application shall follow the same process that the municipality uses when reviewing and granting any other alcohol beverage license.
F. 
Closing hours.
(1) 
Premises for which a retail license has been issued either are prohibited from selling alcohol or cannot be open for business during the following hours in accordance with §§ 125.32(3) and 125.68(4), Wis. Stats.:
License
Off-Premises
(Carry-Outs)
On-Premises Consumption
Class "A" beer
Midnight to *8:00 a.m.
Not permitted
Class "B" beer
Midnight to 6:00 a.m.
Monday to Friday, 2:00 a.m. to 6:00 a.m.
Saturday to Sunday, 2:30 a.m. to 6:00 a.m.
"Class A" liquor
9:00 p.m. to *8:00 a.m.
Not permitted
"Class B" liquor
Midnight to 6:00 a.m.
Monday to Friday, 2:00 a.m. to 6:00 a.m.
Saturday to Sunday, 2:30 a.m. to 6:00 a.m.
"Class C" wine
Not permitted
Monday to Friday, 2:00 a.m. to 6:00 a.m.
Saturday to Sunday, 2:30 a.m. to 6:00 a.m.
NOTES:
At 1:00 a.m. on the second Sunday in March, Daylight saving time begins, and the standard of time which licensed establishments must operate under is advanced ahead one hour. Daylight saving ends at 2:00 a.m. on the first Sunday in November. At that time, the clocks are moved back one hour.
* In accordance with 2011 Act 97, effective 12-21-2011, the allowable morning opening hours for retail beer and liquor stores may be changed to 6:00 a.m., but a municipality may impose more restrictive hours by ordinance. The morning opening hours for Class A retail beer and liquor stores in the Village will continue to be 8:00 a.m.
(2) 
Hotels and restaurants whose principal business is the furnishing of food and lodging to patrons, bowling centers, movie theaters, painting studios, indoor golf and baseball facilities, indoor horseshoe-pitching facilities, curling clubs, golf courses and golf clubhouses may remain open to conduct their regular business, but no intoxicating liquors or fermented malt beverages shall be sold during prohibited hours.
(3) 
Temporary Class B (picnic) and temporary Class B (picnic) wine events and beer gardens hours of operations shall be between the hours of 9:00 a.m. and 9:00 p.m.
G. 
License or permit framed and displayed. All licenses and permits issued shall be framed with a transparent front and conspicuously displayed for public inspection at all times in the room or place where the activity subject to permit or licensure is carried on.
H. 
Consent to inspection. The licensee under this chapter hereby consents to the entry of police or authorized representatives of the Village upon the licensed premises at all reasonable hours for the purpose of search or inspection, and consents to removal of evidence from the licensed premises and introduction into evidence for prosecution in violation of this chapter or state law. Any refusal to permit search or inspection shall automatically cause a revocation of the issued license(s) and shall be deemed in violation of this chapter.
I. 
Time limit to open and continue operation under license.
(1) 
Within 90 days from the issuance of a retail license hereunder, the licensee shall be open for business with stock and equipment. Failure to do business within said period, the license shall be subject to revocation by the Village Board after a public hearing. The Village Board may, for good cause shown, extend said ninety-day period.
(a) 
The Village Board may grant an extension from 90 to 180 days if all of the following conditions have been met:
[1] 
At the time of application, the real property to be licensed does not have a permanent structure on it; and
[2] 
At the time of application, the real property to be licensed is either owned by the applicant, or is under lease to the applicant for a period greater than one year from the date of application, or is subject to an accepted offer to purchase, not conditioned on a future event. The deed, lease or offer to purchase must be presented to the Village Board for review; and
[3] 
At the time of application, the applicant submits a floor plan for the structure intended to be constructed on the real property, said floor plan specifying that portion of the structure which is to be licensed; and
[4] 
The applicant agrees in writing, as part of the application, to submit to the Village Board within 90 days of granting of the license or licenses a copy of the building permit and, if the applicant is not the owner or lessee of the property at the time of the application, a copy of the deed showing present ownership of the real property by the applicant; and
[5] 
The applicant agrees in writing, as part of the application to be diligent in all efforts to get the structure built and stocked within 180 days of the granting of the license.
(b) 
The Village Board may extend the period of 180 days by a period of time to be determined by the Board in its sound discretion where the following conditions have been met:
[1] 
The licensee has complied with Subsection I(1)(a)[1] through [5]; and
[2] 
The applicant shows a need for the extension that did not arise out of a lack of diligence to satisfy any requirements contained in this chapter.
(c) 
If, at any review hearing, the Village Board is satisfied that any of the conditions in Subsection I(1)(a) and (b) of this section have not been met, the Board may commence a revocation hearing pursuant to the procedures contained within this chapter.
(2) 
If a licensee suspends or ceases doing business for a period of 90 consecutive days or more, the issued license(s) hereunder is subject to revocation by the Village Board after a public hearing.
J. 
Disorderly conduct and gambling prohibited. Each licensed premises shall at all times be conducted in an orderly manner, and no disorderly, riotous or indecent conduct or gambling shall be allowed at any time on any licensed premises. It shall be unlawful for a licensee, its agent or employee, to permit the following conduct on licensed premises:
(1) 
The performance of acts, or simulated acts, or "sexual intercourse, masturbation, sodomy, bestiality, oral copulation, flagellation or any sexual acts which are prohibited by law."
(2) 
The actual or simulated "touching, caressing or fondling of the breast, buttocks, anus, or genitals."
(3) 
The actual or simulated "displaying of the pubic hair, anus, vulva or genitals."
(4) 
The permitting by a licensee, his agent or employee, or "any person to remain in or upon the licensed premises who exposes to public view any portion of his or her genitals or anus."
(5) 
The displaying of films, pictures or video tapes depicting acts of a live performance of which was prohibited by the regulations contained herein.[2]
[2]
Editor's Note: See Ch. 108, Adult-Oriented Uses and Establishments.
K. 
Sales to underage persons restricted. No alcohol beverage shall be sold, dispensed, given away or furnished to any underage person unless accompanied by a parent, guardian or spouse who has attained the legal drinking age.
L. 
Sales by clubs. No club shall sell intoxicating liquors or fermented malt beverages except to members and guests invited by members.
M. 
Violation by agents or employees. A violation of this section by a duly authorized agent or employee of a licensee shall constitute a violation of the licensee.
N. 
Transfer of license. No license shall be transferable from person to person, except as provided by § 125.04(12)(b), Wis. Stats., or from place to place, as provided in § 125.04, Wis. Stats.(12)(a)
O. 
Form and expiration of licenses. All licenses issued shall contain fee amount, license number, trade name, agent name, license class, specific premises description and date of issuance and, unless sooner revoked, shall expire on June 30 thereafter, except as otherwise provided.
P. 
An applicant must specifically describe the premises where alcohol beverages are stored, sold, consumed or served on its application and approved by the Village Board. Said premises description must be contained on the license exactly as approved by the Village Board. Any amendment(s) of the premises description must be submitted in written form to the Village Clerk, set for review by the Village Board. It is within the discretion of the Village Board to approve or disapprove the change.
Q. 
Limitations on other businesses; "Class A" intoxicating liquor retail license.
(1) 
No "Class A" intoxicating liquor retail license may be granted for any premises where any other business is conducted in connection with the premises and shall apply to the following:
(a) 
Convenience stores.
(b) 
Other stores where commodities are sold, such as gasoline, pharmaceuticals, cosmetics, and other nonfood products.
(c) 
Drug stores and pharmacies.
(2) 
Exception.
(a) 
This restriction does not apply if the premises for which the license or permit is requested is connected to a retail grocer or similar facility limited to the general sale of food products or to any commercial retail establishment over 100,000 square feet in size.
(b) 
In accordance with § 125.51(2)(e)2, an establishment issued a Class "A" fermented malt beverage license shall, upon application, be granted a "Class A" intoxicating liquor cider only license.
[8-17-2020 by Ord. No. 20-32]
A violation of this chapter by an authorized agent or employee of a licensee or a permit holder shall constitute a violation by the licensee or permit holder. If a licensee violates any portion of this chapter or any applicable provisions of Ch. 125, Wis. Stats., keeps or maintains a disorderly or riotous, indecent or improper house, or has sold or given away any intoxicating liquor to any underage person or to any person intoxicated or bordering upon intoxication, or to any known habitual drunkard, proceedings for the revocation or suspension of such license or permit may be instituted.
A. 
Procedure. The provisions of § 125.12(2) and (3), Wis. Stats., shall be applicable to proceedings for the revocation, suspension and refusal to renew all licenses granted hereunder.
B. 
Repossession of license. The Village Clerk shall notify the licensee of the revocation or suspension of license. The Chief of Police shall take physical possession of the license and file it with the Village Clerk’s office.
C. 
Effect of revocation of license. If a license is revoked, no other alcohol beverage license may be granted to that person within 12 months of the date of revocation.
D. 
No refund of fees. No license or permit fee shall be refunded if a license or permit is surrendered, suspended or revoked for cause.
[8-17-2020 by Ord. No. 20-32; amended 6-26-2023 by Ord. No. 23-24]
A. 
Any person violating any provision of this chapter, including false or inaccurate information on the application, or any condition of the license shall be subject to a penalty of not more than $1,000, unless a greater maximum penalty is specifically provided for in this chapter, except that where a lower maximum penalty shall be provided by Ch. 125, Wis. Stats., for any specific offense, such maximum penalty shall prevail for the same offense committed in violation of this chapter.
B. 
Nothing in this section shall in any way lessen the authority of the Village Board to suspend, revoke or not renew any license issued pursuant to this chapter for any violation of this chapter or other Village ordinance or state law.