No licensee shall allow, permit or suffer in or upon the licensed premises any lottery to be conducted or any ticket or participation right in any lottery to be sold or offered for sale; nor shall any licensee possess, have custody of, or allow, permit or suffer any such ticket or participation right in or upon the licensed premises; provided, however, that this section shall not apply to bingo, raffles or New Jersey State Lottery, or tickets or participation rights therein being conducted pursuant to appropriate license under the Bingo Licensing Law (N.J.S.A. 5:8-24), Raffles Licensing Law (N.J.S.A. 5:8-50), State Lottery Law (N.J.S.A. 5:9-11) or other activity authorized by state law. However, in any incidence of bingo at licensed premises, no licensee, during the period between the commencement of the first and the conclusion of the last game, shall sell, serve or deliver or allow, permit or suffer the sale, service, delivery, or consumption of any alcoholic beverage in or upon any part of the licensed premises where the bingo or any part thereof is being conducted.