[Ord. 1973-1, 2/5/1973, § 700]
1.
Sign. Any permanent or temporary structure or part thereof or any device attached, painted or represented directly or indirectly on a structure or other surface that shall display or include any letter, word, insignia, flag or representation used as or which is in the nature of an advertisement, announcement, visual communication, direction or is designed to attract the eye or bring the subject to the attention of the public.
2.
Area of Sign.
A.
The area of a sign shall be construed to include all lettering, wording and accompanying designs and symbols, together with the background, whether open or enclosed, on which they are displayed, but not including any supporting framework and bracing identical to the display itself.
B.
Where the sign consists of individual letters or symbols attached to a building, wall or window, the area shall be considered to be that of the smallest rectangle or other regular geometric shape which encompasses all of the letters and symbols.
C.
In computing square foot area of a double-face sign, only one side shall be considered, provided both faces are identical. If the interior only formed by the two faces of the double-faced sign is greater than 45°, then both sides of such sign shall be considered in calculating the sign area.
3.
Illumination of Signs.
A.
Directly Illuminated Sign.
B.
Indirectly Illuminated Sign. A sign illuminated with a light so shielded that no direct rays therefrom are visible elsewhere on the lot where said illumination occurs. If such shielding device is defective, such sign shall be deemed to be a directly illuminated sign.
C.
Flashing Sign. An illuminated sign on which the artificial light is not maintained stationary and constant in intensity and color at all times when in use.
D.
Nonilluminated Sign. A sign not illuminated either directly or indirectly.
4.
Location of Signs.
A.
On-Premises Sign. A sign which directs attention to an activity conducted on the same lot.
B.
Off-Premises Sign. A sign which directs attention to an activity not conducted on the same lot.
C.
Advertising Sign. An off-premises sign which advertises or otherwise directs attention to a commodity, business, industry, home occupation or other similar activity sold, offered or conducted elsewhere than on the lot upon which such sign is located.
D.
Business Sign. An on-premises sign which directs attention to a business, commodity, service, industry or other activity sold, offered or conducted other than incidentally on the premises upon which such sign is located or to which it is affixed.
5.
Types of Signs.
A.
Freestanding Sign. A self-supporting sign resting on or supported by means of poles or standards either on the ground or roof of a building. The height of freestanding signs shall be measured from the curb level.
B.
Parallel Sign. A sign mounted parallel to a wall or other vertical building surface. Parallel signs shall not extend beyond the edge of any wall or other surface to which they are mounted nor project more than eight inches from its surface.
C.
Projecting Sign. Any sign mounted to a wall or other vertical building surface other than a parallel sign. Projecting signs shall not project more than two feet from the wall or surface to which they are mounted nor in any way interfere with normal pedestrian or vehicular traffic.