B.
These sign standards are adopted to:
(1)
Maintain and enhance the aesthetics of our community.
(2)
Minimize the adverse effects of signs on nearby public and private property.
(3)
Minimize driver distraction.
(4)
Avoid excessive signage.
(5)
Avoid obstacles, distractions or traffic hazards which impair a traveler's ability to see pedestrians, traffic signs or vehicles.
(6)
Enhance the effectiveness of necessary directional and warning signs.
(7)
Preserve property values.
(8)
Provide for the effectiveness of permitted signs.
C.
The standards in this chapter are determined to be the minimum necessary to achieve the above stated purposes.