For the purposes of this section, §
155-28, the following terms shall have the meanings indicated:
A-FRAME, EASEL SIGN or SANDWICH BOARD
A double-faced sign, with the two faces connected at the
top and spaced at the bottom, so as to form the shape of the letter
"A," and therefore being self-supporting on a flat surface; or a single-faced
sign similarly self-supporting.
AGRICULTURAL SIGN
A sign identifying an agricultural operation, including pick-your-own
produce or pick your own plants and trees.
AWNING or CANOPIES
A roof-like covering consisting of any pliable material attached
to a metal or other frame and supported entirely from a building or
other structure and projecting from a structure.
AWNING SIGN
Any visual message, symbol, trade mark, insignia, pattern,
color, lighting or letters on an awning.
BANNERS
A piece of cloth, plastic or similar pliable material attached
at one or more points to a pole, staff, wire, rope or other support.
BENCH SIGN
Any sign painted on or otherwise attached to a bench or other
seat meant to be seen by the public.
BILLBOARD
An off-premises sign which is leased or rented for profit.
BUSINESS SIGN
A sign that directs attention to a permitted business or
profession conducted on the premises, including permitted home occupations.
COMMUNITY DIRECTORY SIGN
A freestanding off-premises sign, along a state or county
highway, listing commercial establishments in the context of calling
attention to the location of hamlets or neighborhood which are important
to the Town. Community directory signs may be privately owned and
maintained. They shall be subject to approval by resolution of the
Town Board, and they shall be of a location, size, and content as
the Town Board approves in the exercise of its discretion. The Town
Board may impose conditions on the approval.
CONSTRUCTION PROJECT SIGN
A temporary nonilluminated sign denoting the architect, engineer
and/or contractor when placed on a site under construction.
DIRECTIONAL SIGN
A sign located on premises which provides traffic flow information,
such as "In," "Enter," "Out," "Exit," "Parking in Rear," "Crosswalk,"
"Watch for Pedestrians," etc.
DIRECTORY SIGN
A listing of two or more businesses for identification purposes
consisting of two or more horizontal crosspieces on a common matrix
or support.
EVENT SIGN
Temporary and nonpermanent signs covering dated activities
such as sporting, religious, social, and entertainment events.
FREESTANDING SIGN
A sign not attached to or part of any building or screening
surface but permanently affixed, by any other means, to the ground,
including pole, post-and-arm, ladder and monument signs.
GROUND
Natural earth, soil or pavement surface at the sign location.
HISTORICAL MARKERS
Emblems, tablets, plaques, memorial signs or statues when
cut into masonry surface or constructed of bronze, stainless steel,
or other similar permanent material designating historical significance
with direct connection to the Town of Marlborough.
HOME OCCUPATION SIGN
A sign identifying a permitted home occupation on the property
where the home occupation is located.
INFLATABLE SIGN
A sign that is supported by any type of inflation and is
either attached to a permanent structure, freestanding or tethered.
LADDER SIGN
A freestanding sign with two vertical supports with horizontal
crosspieces serving as individual signs for identification.
LIGHTED SIGN
Any sign designed to give forth light or reflect artificial
light directed at it.
(a)
EXTERNALLY ILLUMINATEDA sign illuminated with an artificial light which is separated from or is not an intrinsic part of the sign itself.
(b)
FLASHINGAn illuminated sign on which the artificial lighting is not maintained stationary and/or constant in intensity and color at all times while in use, but specifically excluding time and temperature signs which display no other text or images.
(c)
ELECTRONICAn LCD - or LED-type sign displaying a scrolling, continuous, or changing message, but specifically excluding time and temperature signs which display no other text or images.
(d)
ILLUMINATEDA sign designed to give forth any artificial light or designed to reflect such light and on which the external lighting is an integral part of the sign, such as bulbs forming letters or logos.
(e)
INTERNAL RADIATIONA sign which is illuminated as a result of electrification or radioactivity of a gaseous material or substance, such as neon.
(f)
INTERNALLY ILLUMINATEDA sign illuminated by use of an artificial light which is located within the sign structure and which depends for its illumination on transparent or translucent material.
(g)
PROJECTIONA sign in which light projected on to a surface forms the sign.
MONUMENT SIGN
A freestanding sign with a base affixed to the ground.
NAMEPLATE
A business or professional sign identifying a professional
tenant of the site. Each sign shall be affixed to the building exterior
wall or door.
NONCOMMERCIAL SIGN
A sign containing copy that does not promote a business,
commodity, service, or commercial entertainment.
OFF-PREMISES SIGN
A sign or structure which directs attention to any idea,
product, business activity, service or entertainment which is conducted,
sold or offered elsewhere than upon the lot on which such sign is
situated.
PERSON
Includes an individual, corporation, society, association,
partnership, trust, organization or other entity, public or private.
POLE SIGN
A freestanding sign supported by a single vertical pole.
POLITICAL CAMPAIGN SIGN
A temporary sign which concerns candidates or issues before
the voters in connection with any national, state, or local election.
PORTABLE SIGN
A sign, whether on its own trailer, wheels or otherwise,
designed to be movable and not permanently affixed to the ground,
a building, structure or another sign.
POST-AND-ARM SIGN
A freestanding sign comprised of a vertical post to which
perpendicular arm(s) may be attached and from which the sign hangs.
POSTER
Any temporary sign affixed, fastened, painted or otherwise
attached to utility poles or to traffic control devices, trees, sidewalks,
curbs, retaining walls, rocks or other public property.
PREMISES SIGN
A sign denoting either the name or address of the resident(s)
of a residential premises or both name and address of the resident(s)
of a residential premises.
PRIMARY SIGN
Principal sign that identifies the business or service to
the passerby.
PRIVATE SALE SIGN
A nonilluminated residential "garage sale," "yard sale,"
"barn sale," "tag sale," or similarly descriptive sign located fully
upon the residential property on which the sale is being conducted.
PROJECTING SIGN
A sign attached to the building wall or structure that projects
horizontally or at a right angle more than 12 inches from the face
of the wall over the traveled way.
REAL ESTATE SIGN
A sign advertising the sale, lease or rental of the premises
on which the sign is located.
REVERSE CHANNEL SIGNS
A sign having individual letters and graphics constructed
of a metal face and returns (sides), a clear plastic backing, an internal
channel for neon glass and mounted one to two inches from the wall.
ROOF SIGN
A sign erected on a roof or that is part of the roof.
SIGN
Any material, structure or device, or part thereof, composed
of lettered or pictorial matter displaying an advertisement, announcement,
notice or name, and including any declaration, demonstration, display,
representation, illustration or insignia used to advertise or promote
the interests of any person or business or cause when such is placed
in view of the general public. However, a sign shall not include any
display of official court or public office notices nor any official
traffic control device, nor shall it include the flag, emblem, or
insignia of a nation, state, county, municipality, school, or religious
group, nor shall it include any flag containing a noncommercial message.
SIGN AREA
The area of a sign measured as follows:
(a)
Sign measurement shall be based upon entire area of the sign
with a single continuous perimeter enclosing the extreme limits of
the actual sign surface, not including structural supports if they
are not used for advertising purposes;
(b)
Unless otherwise stated, measurement of signs with two faces
shall be taken as the area of either face, provided that the faces
are either back to back or are attached at least on one side and the
angle of the attachment does not exceed 30°. The gross area of
such signs shall be determined by one side only. Both sides shall
not be accumulated for purposes of measurement of size. Where faces
are not back-to-back, or are attached at an angle exceeding 30°,
each face shall be measured individually and the cumulative amount
shall be used to determine gross area.
SUBDIVISION SIGN
A sign located at the entrance to a subdivision identifying
the neighborhood or community by name.
TEMPORARY SIGN
Any sign that is displayed only for a specified period of
time and is not permanently mounted.
WALL SIGN
A sign that is painted on or attached directly to the outside
wall of a building or structural screening, with the face of the sign
parallel to the wall and having a visible edge or border extending
not more than 12 inches from the wall.
WINDOW SIGN
Any advertising sign displayed, affixed or painted on or
within any window, show window, or window screen that is visible from
the building exterior.