As used in this article, the following terms shall have the meanings indicated:
OFF-PREMISES SIGNAn off-premises sign is a sign which directs attention to a person, business or profession or home occupation not conducted on the same lot.
ON-PREMISES SIGNAn on-premises sign is a sign which directs attention to a person, business, profession or home occupation conducted on the same lot with the sign. A "For Sale" sign or "For Rent" sign relating to the lot on which it is displayed shall be deemed an on-premises sign.
SIGNIncludes any permanent or temporary structure or part thereof or any device attached, painted or represented directly or indirectly on a structure or other surface that shall display or include any letter, word, insignia, flag or representation used as or which is in the nature of an advertisement, announcement, visual communication, direction or is designed to attract the eye or bring the subject to the attention of the public.