A.
It is declared that the maintenance of signs which project over any sidewalk presents hazards which are detrimental to the public interest and to the public safety; that such signs are a source of danger to users of streets and sidewalks and to adjacent property, particularly during windstorms; that they have a tendency to interfere with the protection of life and property in the event of fire and constitute a potential hazard to members of the Fire Department and other public officers engaged in fighting fires; that they are unsightly and tend to have a depreciating effect on adjacent property; that their value for advertising purposes tends to be diminished due to the obscuring effect of like signs on other properties which results in the construction of increasingly larger signs designed to counteract the obscuring effect of adjacent signs; and that the necessity in the public interest of the provisions hereinafter contained in this article is proclaimed hereby as a matter of legislative determination.
B.
The purpose of this article is for the orderly regulation of all signs displayed outdoors, for any purpose whatsoever, under the supervision of the Building Inspector of the City. It is also its purpose to regulate in an orderly and equitable manner the display of advertising in the City and that the City, as far as it is within its power, discourage and prohibit the indiscriminate placing, pasting, tacking or in any way otherwise attaching advertising matter without any thought to the general public appearance.