[HISTORY: Adopted by the Mayor and Council of the Borough of Roselle 10-22-2015 by Ord. No. 2523-15. Amendments noted where applicable.]
GENERAL REFERENCES
Garage sales — See Ch. 234.
Numbering of buildings — See Ch. 545.
Uniform construction codes — See Ch. 563.
Zoning and land use — See Ch. 650.
As used in this chapter, unless the context otherwise indicates, the following terms shall have the meanings indicated:
AWNING SIGN
A sign that is painted or screened onto a roof-like covering of canvas or cloth that is attached to a metal frame, which projects from the wall of a building and is supported entirely by a building.
BILLBOARD
A freestanding sign structure and/or sign which directs attention to and/or provides advertising for a business, commodity, service or entertainment which is conducted, sold or offered at a location other than the premises on which the sign is located. A billboard may also direct attention to and provide information regarding noncommercial and/or nonprofit organizations or messages where the noncommercial and/or nonprofit organization is not located on the premises on which the sign is located.
DIRECTORY SIGN
A sign of permanent character that is attached directly to the building and is parallel to the building. The sign is typically located adjacent to an entrance and identifies upper story uses in the building.
DRIVE-THROUGH MENU BOARD SIGN
A sign displaying food and/or beverages offered for sale at a restaurant with drive-through service and located adjacent to the drive-through lane on the premises upon which such service is offered.
ERECT
To build, construct, attach, hang, place, suspend or affix, and also includes the painting of wall signs.
FACING or SURFACE
The surface of a sign upon, against or through which the message is displayed or illustrated on the sign.
FEATHER FLAG
A freestanding sign that is comprised of a pole and flag that is typically taller than wider. The sign is lightweight and portable. An example is shown below.
FLAG
Any fabric or bunting containing distinct colors, patterns or symbols, used as an ornamental flag or as a symbol of government, political subdivision, corporation or business or other entity.
ILLUMINATED SIGN
Any sign or portion thereof which is illuminated by artificial light, either from an interior or exterior source, including outline, reflective or phosphorescent light, whether or not the source of light is directly affixed as part of the sign.
INCIDENTAL SIGN
A sign not exceeding one square foot attached to a building wall or door that identifies credit cards accepted at the establishment and/or provides information (e.g., "employee entrance," "receiving," etc.).
INSTRUCTIONAL SIGN
On-site signage that provides direction or information to pedestrians and/or vehicular traffic that is related to the movement of pedestrian and/or vehicular traffic on the premises and not displaying a commercial message (e.g., "entrance," "exit," "no parking," "one-way" and the like).
LOGO
Any symbol, shape, graphic or picture that a company uses to represent itself as a branding tool.
MONUMENT SIGN
A sign in which the entire bottom is in contact with the ground and is independent of any other structure. See example below.
NAMEPLATE SIGN
A nonilluminated sign indicating the name, address and/or profession or occupation of the occupant. The nameplate sign may include the name of the business. A nameplate sign is attached directly to the building and is parallel to the building. Such nameplate sign shall be affixed to the door or wall adjacent to the entrance to the premises where such use is conducted or maintained.
POLE SIGN
A sign that is mounted on a freestanding pole, poles or other support so that the bottom edge of the sign face is six feet or more above grade. May also be referred to as a "freestanding sign."
POLITICAL SIGN
A temporary sign announcing or supporting political candidates or issues in connection with any national, state or local election.
PORTABLE FREESTANDING SIGN
A sign that is not permanent, affixed to a building, structure or the ground. Portable freestanding signs shall be nonilluminated and removed at closing time. See example below.
PROJECTING SIGN
A sign that is wholly or partly dependent upon a building for support and that projects perpendicularly more than 12 inches from such building. May also be referred to as a "hanging sign" or a "shingle sign." Projecting signs may be internally or externally illuminated. See example below.
ROOF SIGN
Any sign erected, constructed and maintained wholly upon or over the roof of any building, with the principal support on the roof structure.
SIGN
Any object, device, display or structure or part thereof, situated outdoors or indoors, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event or location by any means, including words, letters, figures, design, symbols, fixtures, colors, illumination or projected images.
SIGN AREA
The entire space within a single continuous perimeter enclosing the extreme limits of a sign or, when a sign consists of individual letters or logos, the space bounded by the maximum horizontal and vertical dimensions of the lettering/logo. For double-sided identical signs, only one side constitutes total sign area. For monument signs, sign area includes only the area that encloses the extreme limits of the lettering/logo. It does not include the base and/or cap of the monument.
SIGNAGE BAND
The horizontal area on a building facade located between the top of any door and windows located on the first floor and the bottom of the second floor windows. May also be referred to as "signage board." See example below.
STREET ADDRESS SIGN
Any sign denoting the street address of the premises on which it is attached or located.
SUBSTANTIALLY DAMAGED OR DESTROYED
As it pertains to a nonconforming sign: 50% or more of the upright supports of a sign structure are physically damaged such that normal repair practices of the sign industry would call for, in the case of wooden structures, replacement of the broken supports and, in the case of a metal sign structure, replacement of at least 25% of the length above the ground of each broken, bent or twisted support; or more than 50% of a projecting or wall sign is physically damaged such that normal repair practices of the sign industry would call for the same to be replaced or repaired.
TEMPORARY SIGN
Includes any sign, banner, pennant, valance or advertising display designed to advertise or announce a particular event or series of events, to solicit political support or to announce the availability for sale or a particular item or items, intended to be displayed for a short period of time.
VEHICLE SIGN
A sign or signs where the total sign area covers more than 10 square feet of the vehicle.
WALL SIGN
A sign which is attached directly to the building and is parallel to the building.
WINDOW SIGN
Any sign, pictures, symbol or combination thereof displayed in a window. Window signs shall not be illuminated.
The following signs and sign types are prohibited within the Borough and shall not be erected. Any lawfully existing permanent sign or sign type which is among the prohibited signs and sign types listed below shall be deemed a nonconforming sign subject to the provisions of § 620-3A:
A. 
Revolving, flashing and animated signs.
B. 
Roof signs.
C. 
Vehicle signs when the vehicle is not regularly used in the conduct of the business or activity advertised on the vehicles; and where the vehicle is visible and parked within 50 feet of a street right-of-way; and is parked for more than six consecutive hours within 50 feet of any street right-of-way.
D. 
Signs located on real property without the permission of the property owner.
E. 
Signs prohibited by state or federal law.
F. 
Signs that emit smoke, visible vapor or smoke, sound, odor or visible particles.
G. 
Signs that obstruct, conceal, hide or otherwise obscure from view any official traffic or governmental sign, signal or device.
H. 
Freestanding signs that are higher than 20 feet.
I. 
Signs within a sight triangle that obstruct a clear view of pedestrian and/or vehicular traffic.
J. 
Mounted or portable search lighting used to project moving or stationary overhead light beams.
K. 
Signs which contain or consist of pennant ribbons, balloons or blimps, streamers, feather flags, spinners or other similar moving devices.
L. 
Signs attached to utility poles, trees, fences, streetlights or street furniture.
M. 
Obsolete or abandoned signs.
N. 
Domed, waterfall, box-shaped or backlit awnings are not permitted. Plastic coated or vinyl awnings or "day glow" colors are not permitted on awnings.
O. 
Signs with more than two faces.
P. 
Signs containing text and/or images intended to promote excessive consumption of legal cannabis products.
[Added 7-21-2021 by Ord. No. 2658-21]
A. 
Nonconforming signs. A nonconforming sign that was lawfully erected may continue to be maintained until the nonconforming sign is substantially damaged or destroyed. At such time that the nonconforming sign is substantially damaged or destroyed, the nonconforming sign must either be removed or be brought into conformity with this chapter and with any other applicable law or regulation.
B. 
Removal of certain signs.
(1) 
When a single-occupancy business ceases operation for more than 60 days:
(a) 
Any sign face identifying or advertising such business shall be immediately removed.
(b) 
If the sign is a preexisting nonconforming sign, the sign and all its supporting structures shall be immediately removed.
(2) 
When an owner entity, such as a shopping center or multi-tenant building, changes and the owner's name is on the sign, then within 90 days the sign shall be removed and replaced if it is nonconforming.
The provisions and regulations of this chapter shall not apply to the following signs:
A. 
Memorial signs or tablets, names of buildings and date of erection when cut into any masonry surface or when constructed of bronze or other incombustible materials.
B. 
Traffic or other municipal signs, legal notices, railroad crossing signs, danger signs and such temporary, emergency or nonadvertising signs as may be approved by the Borough Council.
C. 
Building numbering as required under § 545-1A. Street address signage shall be provided on each building or for each building tenant. Street address signage may be placed on the facade, the door or on a permitted monument or pole sign. A corner building may have street address signage on both street-facing facades.
D. 
Private sale and private auction signs as permitted under § 234-4.
E. 
On-site instructional signs, not exceeding three square feet in area and three feet in height shall be permitted on each nonresidential parcel. On-site instructional signs may be internally illuminated.
F. 
Political signs. For each parcel, one political sign for each candidate and each issue may be displayed. A political sign may be displayed as a freestanding sign. The political sign shall not exceed eight square feet in area. A political sign shall be removed within seven calendar days following the election to which it pertains.
G. 
Flagpoles. One flagpole is permitted for each residential parcel. A flagpole shall not exceed 35 feet in height and shall be set back a minimum of 10 feet from all property lines. For each flagpole located in a residential zone, two flags not greater than 18 square feet in area each may be displayed.
H. 
Temporary construction signs. Temporary construction signs shall be permitted identifying the owner, architect, builder, realtor and/or contractor on the premises on which a building is being constructed, altered or repaired, subject to the following limitations:
(1) 
For each parcel, one temporary construction sign shall be permitted.
(2) 
For each parcel in residential use, the temporary construction sign shall not exceed four square feet in area and three feet in height; and for a parcel in nonresidential use, the temporary construction sign shall not exceed 12 square feet in area and five feet in height.
(3) 
The sign shall be set back at least five feet from all property lines.
(4) 
Temporary construction signs shall not be displayed for a period longer than six months.
(5) 
Temporary construction signs shall not be illuminated.
I. 
Temporary real estate signs, subject to the following limitations:
(1) 
For each parcel, one temporary real estate sign for each street frontage may be displayed.
(2) 
For a parcel in a residential zone, the temporary real estate sign shall not exceed six square feet in area and three feet in height. For a parcel in a nonresidential zone, the temporary real estate sign shall not exceed 24 square feet in area and five feet in height.
(3) 
Temporary real estate signs shall be set back at least five feet from all property lines.
(4) 
Temporary real estate signs shall be removed within 10 days following the closing or settlement of a sale, lease or rental of the real estate that was offered for sale, lease or rent.
(5) 
Temporary real estate signs shall not be illuminated.
J. 
Temporary garage/yard sale signs. For each parcel with a lawful residential use, a temporary garage/yard sale sign may be displayed, subject to the following limitations:
(1) 
One temporary garage/yard sale sign may be displayed per street frontage.
(2) 
Said sign shall not exceed three square feet in area and three feet in height.
(3) 
The temporary garage/yard sale sign shall be set back at least five feet from any property line.
(4) 
A temporary garage/yard sale sign shall not be displayed for a period longer than seven days.
K. 
Temporary window signs. Where window signs are permitted, temporary window signs shall be permitted, subject to the following limitations:
(1) 
One or more temporary window signs may be displayed at the same time.
(2) 
Temporary window sign(s) shall not exceed an aggregate of 30 square feet in area. Temporary window signs shall not cover more than 20% of any one window's glass surface.
(3) 
Temporary window signs shall not be displayed for a period longer than 14 days.
A. 
Building permits. It shall be unlawful for any person or business or the person in charge of the business to erect, construct or alter a permanent sign structure whose construction is subject to the New Jersey Uniform Construction Code, without first obtaining such building permit from the Borough as may be required by the New Jersey Uniform Construction Code. Permit fees, if any, shall be paid in accordance with the applicable fee schedules. The requirement of a building permit under the New Jersey Uniform Construction Code is separate and independent of the requirement for a sign permit under this chapter.
B. 
Sign permits.
(1) 
No sign permit shall be issued for the erection of a prohibited sign.
(2) 
Unless exempt from permitting as provided in § 620-4, no permanent sign shall be erected, altered, relocated or displayed until a sign permit is obtained from and the appropriate fee is paid to the Borough.
(3) 
A sign lawfully erected may be repainted or have ordinary and customary repairs performed, including replacement of plastic or glass panels, without a new sign permit; however, if such sign is to be structurally altered in any manner, a sign permit shall be required and the altered sign must meet all requirements of this chapter and this Code.
C. 
Sign permit application and issuance of sign permit.
(1) 
A sign permit application shall be made upon a form provided by the Borough. The sign permit application is in addition to any building permit application required by the New Jersey Uniform Construction Code. The sign permit application shall be accompanied by plans and specifications, together with any site plan required by this chapter or this Code. The application shall furnish the following information on or with the sign permit application form:
(a) 
Name, address and telephone number of the applicant.
(b) 
Location of building, structure or lot to which or upon which the sign is to be attached or erected. The location shall include the street address and block and lot.
(c) 
The zoning district for the real property on which the sign will be located.
(d) 
Written consent of the owner of the building, structure or land to which or on which the sign is to be erected.
(e) 
Name of person, firm, corporation or association erecting the sign; address and telephone number of the sign contractor.
(f) 
Type of proposed sign(s) (i.e., wall sign, projecting sign, etc.).
(g) 
The square footage of the sign area(s).
(h) 
Position of the sign(s) in relation to nearby buildings or structures.
(i) 
Whether the proposed sign(s) will be illuminated or nonilluminated.
(j) 
Three copies of the plans and specifications and method of construction and attachment to the building or in the ground.
(2) 
An applicant shall deliver a sign permit application for a permanent sign to the Borough's Administrator or his/her designee or such other person as designated by the Borough. The sign permit application shall be reviewed for a determination of whether the proposed sign meets the applicable requirements of this chapter and any applicable zoning law. The review of the sign permit application shall be completed within 10 calendar days from the date of receipt of the application, and the application shall be granted or denied within that time frame. In the event that no decision is rendered within 10 calendar days following submission, the application shall be deemed denied and the applicant may appeal to the Board of Adjustment pursuant to the MLUL.
D. 
Fees.
(1) 
Sign permit application fees. Every person making an initial application for a sign permit application shall pay a sign permit application fee of $40 to the Borough at the time of the application.
(2) 
Building permit fees distinguishable. The sign permit fee, if any, shall be separate and apart from any required fee for a building permit for the erection of a sign covered by the New Jersey Uniform Construction Code.
E. 
Conditions.
(1) 
Duration of permits. If the work authorized under a sign permit has not been completed within 180 days after the date of issuance, the permit shall become null and void and a new application for a sign permit shall be required.
(2) 
Maintenance of signs. All visible portions of a sign and its supporting structure shall be maintained in a safe condition and neat appearance according to the following:
(a) 
If the sign is lighted, all lights shall be maintained in working order and functioning in a safe manner.
(b) 
All signs, together with all supports, braces, anchors and other parts, shall be kept in continual repair, including cleaning, painting, replacing of defective parts and otherwise maintain a presentable condition.
(c) 
Every sign shall be kept in such manner as to constitute a complete or whole sign.
(d) 
Lack of proper maintenance shall be considered abandonment, and the sign shall be repaired, painted, cleaned or otherwise returned to a presentable condition or removed within 10 days upon notification by the Borough's Administrator or his/her designee.
(e) 
If the Borough's Administrator or his/her designee finds that any sign regulated herein is unsafe or insecure or is a menace to the public, he shall give written notice to the permittee thereof. If the permittee fails to remove or alter the structure so as to comply with the standards herein set forth within 10 days after such notice, such sign may be removed or altered by the Borough's Administrator or his/her designee at the expense of the permittee or owner of the property upon which it is located. The Borough's Administrator or his/her designee may cause any sign which is an immediate peril to persons or property to be removed summarily and without notice.
(f) 
Lawfully erected nonconforming signs may suffer only ordinary and customary repairs and maintenance. A lawfully erected nonconforming sign shall not be structurally altered except in full conformance with this chapter.
A. 
Standards applicable to certain signage types:
(1) 
Wall signs. Wall signs shall not project above the top or beyond the ends of the wall surface upon which they are placed, nor shall wall signs be placed on a parapet or similar architectural device such that the sign would project above the elevation of the roof behind such parapet or other device. No sign shall be placed on the lower slope of a mansard roof. No wall sign shall project more than eight inches from the building wall to which it is affixed.
(2) 
Pole signs. All pole signs shall be securely built, constructed and erected upon posts and standards that penetrate at least three feet below the natural surface of the ground.
(3) 
Projecting signs. Every projecting sign, including the frames, braces and supports thereof, shall be designed by a structural engineer or manufacturer and shall be approved by the Borough's Administrator or his/her designee as in compliance with the building construction standards. Sign support framework shall be well-crafted, in keeping with the sign and building architecture.
(4) 
Awning signs. The lower edge of an awning shall be at least eight feet above the sidewalk or ground at its leading edge. The length of the awning shall be limited to the width of the door or window. When multiple awnings occur within the same building structure, they shall be compatible in style, color, dimension and mounting height.
(5) 
Window signs. All window signs shall be neat, clean and professional-looking. Window signs shall pertain only to the establishment occupying the premises where the window is located.
(6) 
Monument signs. The base of a monument sign shall be constructed of materials that are consistent with the building architecture. If lighted, a monument sign shall be lit by direct, external light sources or back-lit raised letters/logos.
B. 
Obstructions to doors, windows or fire escapes. No sign shall be erected, relocated or maintained so as to prevent free ingress to and egress from any door, window or fire escape. No sign of any kind shall be attached to a standpipe or fire escape.
C. 
Traffic hazards. No sign as regulated by this chapter shall be erected at the intersection of any streets in such a manner as to obstruct free and clear vision, nor at any location where, by reason of the position, shape or color, it may interfere with, obstruct the view of or be confused with any authorized traffic sign, signal or device, or which makes use of the words "STOP," "LOOK," "DRIVE-IN," "DANGER" or any other word, phrase, symbol or character in such manner as to interfere with, mislead or confuse traffic.
D. 
Obscene matter prohibited. It shall be unlawful for any person to display upon any sign any obscene, indecent or immoral matter.
A. 
Signs may be illuminated unless stated otherwise in this chapter, provided the illumination is designed and installed in such a manner that light from the sign meets all requirements of this Code and the New Jersey Uniform Construction Code. The following standards shall apply:
(1) 
Illumination of signs shall not cause light spillage onto adjacent properties.
(2) 
Lights used for the illumination of signs shall be shielded so as not to project light above the sign or the highest elevation of the front wall of the building on which the sign is attached.
(3) 
Free-form exposed neon lights for signs are prohibited.
(4) 
The light intensity for the illumination of a sign visible from the public right-of-way shall not exceed 50 footcandles.
(5) 
Illumination shall be of a continuous (nonintermittent) nature and of a uniform color value.
(6) 
Illumination of signs, where permitted, which face or are adjacent to a property with a residential use shall not be illuminated from 11:00 p.m. until the following dusk, except that an establishment may keep the sign illuminated until the business is closed to the public, but not thereafter.
(7) 
No illuminated sign shall be of such a color or located in such a manner as to be confused with or to diminish or detract in any way from the effectiveness of any traffic signal or similar official safety or warning device.
(8) 
No sign illumination or other illumination shall be used or designed for use as an attraction device in itself, but shall be used and designed for use solely to illuminate the sign to which it is accessory. The foregoing shall be constructed to prohibit light bulbs, singly or in combination, used as an attraction device; strobe lights; black (i.e., ultraviolet) lights; string lights; moving lights of any kind; and similar uses of illumination as attraction devices.
B. 
Illuminated signs, in addition to conforming to all other requirements of this chapter, shall be shielded in such a manner so that no direct source of light is cast into residential properties or into a public street or right-of-way. Illuminated signs shall not interfere with pedestrian or motorist vision. The illumination shall not be reflective or phosphorescent and shall perform in a steady nonfluctuating manner and shall be placed in a manner that will not create a nuisance to other premises or interfere with vehicular movements.
The following signs are permitted within multiple zones in the Borough of Roselle. The standards that apply to each sign type are as follows:
A. 
Nameplate signs. Where residential professionals' offices are permitted, residential professional office nameplates shall be permitted, which do not exceed 160 square inches in area.
B. 
Flagpoles. One flagpole is permitted on each nonresidential parcel. A flagpole shall not exceed 35 feet in height and shall be set back a minimum of 10 feet from all property lines. Each flagpole is limited to two flags not greater than 24 square feet in area each.
C. 
Temporary grand opening signs, subject to the following limitations:
(1) 
One temporary grand opening or coming soon sign may be displayed for the grand opening of a business or to announce its approaching arrival. Additionally, a maximum of two strings of pennants may be hung in conjunction with the sign.
(2) 
Temporary grand opening or coming soon signs shall not exceed a maximum of 20 square feet.
(3) 
Said sign shall be located within the window of the commercial establishment or attached to the exterior of the building no higher than 14 feet from the ground.
(4) 
A temporary grand opening or coming soon sign shall not be displayed for a period longer than 30 days.
(5) 
Temporary grand opening signs shall not be illuminated.
D. 
For parcels containing a permitted or conditionally permitted church, synagogue or other place of worship, the following signs are permitted:
(1) 
Monument signs, subject to the following limitations:
(a) 
One monument sign shall be permitted per public street frontage.
(b) 
The maximum sign area shall be 24 square feet.
(c) 
The maximum sign height, including structure and sign area, shall be five feet above the existing grade.
(d) 
The sign shall be set back at least five feet from all property lines.
(2) 
Incidental signs. A maximum of two incidental signs are permitted.
(3) 
Temporary signs for permitted religious institutions, subject to the following limitations:
(a) 
Temporary signs may be erected by religious institutions located in the Borough of Roselle installed and maintained at their own cost and expense for the purpose of advertising meeting dates or special events for said religious institutions. Each permitted religious institution may be permitted a maximum of one temporary religious sign.
(b) 
Said sign shall not exceed 12 square feet in area and five feet in height and shall be set back a minimum of five feet from all property lines.
(c) 
A temporary religious sign shall not be displayed for a period longer than 14 days.
(4) 
Bulletin boards as limited in E.[1] below.
[1]
Editor's Note: So in original. (Subsection E that follows Subsection D(5) herein was not designated as such in Ord. No. 2523-15, but was an undesignated paragraph.)
(5) 
Signs permitted under §§ 620-9 and 620-12 shall not apply to churches, synagogues or other places of worship.
E. 
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted within the Residence A, B, C, D, E and F Zone as well as the Residential Sub-Zone within the Central Roselle Revitalization Plan:
(1) 
Monument signs for permitted multifamily dwellings, garden apartments and townhouse developments, subject to the following limitations:
(a) 
One monument sign shall be permitted per public street frontage.
(b) 
The maximum sign area shall be 16 square feet.
(c) 
The maximum sign height, including structure and sign area, shall be five feet above the existing grade.
(d) 
The sign shall be set back at least five feet from all property lines.
(2) 
For parcels containing a permitted family day-care or community residence, the following signs are permitted:
(a) 
One nameplate sign not exceeding 160 square inches in area.
(b) 
Incidental signs. A maximum of two incidental signs are permitted.
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted in the Professional Office Zone:
A. 
A permitted nonresidential use may have either a wall sign OR a projecting sign. The standards for wall signs and projecting signs are as follows:
(1) 
Wall signs, subject to the following limitations:
(a) 
One wall sign shall be permitted per nonresidential use per public street frontage.
(b) 
The following types of wall signs shall be permitted:
[1] 
Internally lit raised letters with concealed ballast. Example shown in the picture below.
[2] 
Back-lit raised letters with concealed ballast. Example shown in the picture below.
[3] 
Signage board with or without gooseneck lighting. Example shown in the picture below.
(c) 
The horizontal dimension of the sign shall not exceed 80% of the width of the building frontage occupied by the use.
(d) 
The maximum sign area shall be 30 square feet.
(e) 
The top edge of a wall sign shall not be installed more than 14 feet above the sidewalk or ground.
(2) 
Projecting signs, subject to the following limitations:
(a) 
There shall be no more than one projecting sign per nonresidential use per public street frontage.
(b) 
The maximum sign area shall be six square feet.
(c) 
The lower edge of a projecting sign shall be at least eight feet above the sidewalk or ground. The highest edge of a projecting sign shall be no more than 14 feet above the sidewalk.
(d) 
The sign shall project a maximum of four feet from the building facade.
B. 
Awning signs, subject to the following limitations:
(1) 
Awning signs are only permitted above ground-level doors and windows.
(2) 
One awning per business shall be permitted to contain lettering on the vertical flap, provided that the letter height on the vertical flap does not exceed eight inches in height. See example below.
(3) 
Logos shall be permitted on the diagonal portion of all ground-floor awnings, provided that the logo height does not exceed 50% of the diagonal portion of the awning. The logo shall not exceed 25% of the area of the diagonal portion of the awning. See example below.
C. 
Portable freestanding signs, subject to the following limitations:
(1) 
A maximum of one portable freestanding sign shall be permitted for each business use.
(2) 
Signs shall be portable and temporary and shall be removed at closing time.
(3) 
The maximum sign area shall be 12 square feet per face.
(4) 
The maximum sign height shall be four feet.
(5) 
Portable freestanding signs shall be located on the private portion of the sidewalk or on the property. In no case shall the sign obstruct the flow of pedestrian traffic or reduce the effective width of the sidewalk to less than three feet.
(6) 
Portable freestanding signs shall not be displayed during storms or high-wind weather events.
D. 
Window signs, subject to the following limitations:
(1) 
Ground floor window signs shall be permitted for nonresidential uses.
(2) 
Window signs shall not exceed 15% of each window's area.
E. 
Incidental signs. A maximum of one incidental sign is permitted per nonresidential use.
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted in the Industrial Zone and the Flex Industrial Sub-Zone within the Central Roselle Revitalization Plan:
A. 
Monument signs, subject to the following limitations:
(1) 
For buildings with multiple tenants, one monument sign shall be permitted.
(2) 
The maximum sign area shall be 24 square feet.
(3) 
The maximum sign height, including structure and sign area, shall be five feet above existing grade.
(4) 
The sign shall be set back at least five feet from all property lines.
B. 
Wall signs, subject to the following limitations:
(1) 
One wall sign shall be permitted per business/tenant per public street frontage.
(2) 
The horizontal dimension of the sign shall not exceed 80% of the width of the building frontage occupied by the use.
(3) 
The maximum sign area shall be 30 square feet.
(4) 
The top edge of a wall sign shall not be installed more than 20 feet above the sidewalk or ground.
C. 
Incidental signs. A maximum of three incidental signs are permitted per nonresidential use.
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted in the Public Use Zone:
A. 
Wall signs, as needed, determined by the Borough.
B. 
Monument signs, as needed, determined by the Borough.
C. 
Projecting signs, as needed, determined by the Borough.
D. 
Awning signs, as needed, determined by the Borough.
E. 
Portable freestanding signs, as needed, determined by the Borough.
F. 
Incidental signs, as needed, determined by the Borough.
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted in the Commercial-Industrial Zone:
A. 
Wall signs, subject to the following limitations:
(1) 
One wall sign shall be permitted per ground-floor business per public street frontage.
(2) 
The following types of wall signs shall be permitted:
(a) 
Internally lit raised letters with concealed ballast.
(b) 
Back-lit raised letters with concealed ballast.
(c) 
Signage board with or without gooseneck lighting.
(3) 
The horizontal dimension of the sign shall not exceed 80% of the width of the building frontage occupied by the use.
(4) 
The maximum sign area shall be 90% of the linear business frontage, with a maximum area of 50 square feet. For example, if the linear business frontage is 40 feet, the maximum sign area shall be 36 square feet.
(5) 
The top edge of a wall sign shall not be installed more than 20 feet above the sidewalk or ground.
B. 
A business may have either a projecting sign OR a monument sign. The standards for projecting and monument signs are as follows:
(1) 
Projecting signs, subject to the following limitations:
(a) 
There shall be no more than one projecting sign per business per public street frontage.
(b) 
The maximum sign area shall be 12 square feet.
(c) 
The lower edge of a projecting sign shall be at least eight feet above the sidewalk or ground. The highest edge of a projecting sign shall be no more than 20 feet above the sidewalk.
(d) 
Projecting signs shall project a maximum of four feet from the building facade.
(2) 
Monument signs, subject to the following limitations:
(a) 
Properties where the building is set back 50 feet or more from the right-of-way may have a monument sign.
(b) 
One monument sign shall be permitted per parcel.
(c) 
The maximum sign area shall be 24 square feet.
(d) 
The maximum sign height, including structure and sign area, shall be five feet above the existing grade.
(e) 
The sign shall be set back at least five feet from all property lines.
C. 
Directory signs, subject to the following limitations:
(1) 
Where a building has upper story nonresidential uses, one directory sign shall be permitted per entrance to said upper story establishment(s).
(2) 
The maximum sign area shall be three square feet.
(3) 
Directory signage shall be located next to the exterior entrance to the upper story establishment(s).
D. 
Window signs, subject to the following limitations:
(1) 
Permitted ground floor and upper story nonresidential uses may have window signs.
(2) 
Window signs shall not exceed 20% of each window's area.
E. 
Incidental signs. A maximum of two incidental signs are permitted per nonresidential use.
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted on properties with frontage on St. Georges Avenue located within the Business/Commercial Zone:
A. 
Wall signs, subject to the following limitations:
(1) 
One wall sign shall be permitted per business per public street frontage.
(2) 
The following types of wall signs shall be permitted:
(a) 
Internally lit raised letters with concealed ballast.
(b) 
Back-lit raised letters with concealed ballast.
(c) 
Signage board with or without gooseneck lighting.
(3) 
The horizontal dimension of the sign shall not exceed 80% of the width of the building frontage occupied by the use.
(4) 
The maximum sign area shall be 90% of the linear business frontage, with a maximum area of 50 square feet. For example, if the linear business frontage is 40 feet, the maximum sign area shall be 36 square feet.
(5) 
Side or rear wall with business entrance facing a parking area.
(a) 
A side or rear wall with a business entrance facing a parking area is allowed one wall sign not exceeding 15 square feet.
(b) 
Said side or rear wall sign shall comply with § 620-13A(2).
(c) 
A side or rear wall sign facing a residential zone shall not be illuminated past 11:00 p.m. and shall be screened from view by means of evergreen trees, which are installed at a minimum height of five feet.
B. 
A business may have either a pole sign OR a monument sign. However, no property shall be permitted to have more than one pole or monument sign per street frontage. The standards for pole and monument signs are as follows:
(1) 
Monument signs, subject to the following limitations:
(a) 
One monument sign shall be permitted per public street frontage. No property shall be permitted to have more than one monument sign per street frontage.
(b) 
The sign shall be set back at least 10 feet from all property lines.
(c) 
The maximum sign area shall be 40 square feet.
(d) 
The maximum sign height, including structure and sign area, shall be eight feet above existing grade.
(2) 
Pole signs, subject to the following limitations:
(a) 
One pole sign shall be permitted per public street frontage. No property shall be permitted to have more than one pole sign per street frontage.
(b) 
The sign shall be set back at least 10 feet from all property lines.
(c) 
The maximum sign area shall be 40 square feet.
(d) 
The maximum sign height, including structure and sign area, shall be 20 feet above existing grade.
C. 
Window signs, subject to the following limitations:
(1) 
Ground floor window signs shall be permitted for nonresidential uses.
(2) 
Window signs shall not exceed 15% of each window's area.
D. 
Directory signs, subject to the following limitations:
(1) 
Where a building has upper story nonresidential uses, one directory sign shall be permitted per entrance to said upper story establishment(s).
(2) 
The maximum sign area shall be three square feet.
(3) 
Directory signage shall be located next to the exterior entrance to the upper story establishment(s).
E. 
Menu board signs, subject to the following limitations:
(1) 
Where a drive-through restaurant establishment is conditionally permitted, a maximum of two menu boards shall be permitted.
(2) 
One menu board may have a maximum sign area of 30 square feet, while the second menu board may have a maximum sign area of 15 square feet.
(3) 
Menu boards may be internally illuminated, but the Board shall not be visible from a public street. Menu boards shall not be illuminated when the restaurant is closed.
(4) 
Screening shall be provided between the menu board and any adjacent residential zone. Screening shall include evergreen trees installed at a minimum height of five feet.
(5) 
The menu board may contain an intercom system. This system shall not be audible beyond the limits of the property.
F. 
Incidental signs. A maximum of one incidental sign is permitted per nonresidential use
In addition to the signs that are permitted pursuant to §§ 620-4 and 620-8, the following signs shall be permitted in the Business/Commercial Zone on properties that do not have frontage on St. Georges Avenue and the Mixed-Use Commercial Sub-Zone within the Central Roselle Revitalization Plan:
A. 
Wall signs, subject to the following limitations:
(1) 
One wall sign shall be permitted per nonresidential use per public street frontage.
(2) 
The following types of wall signs shall be permitted:
(a) 
Internally lit raised letters with concealed ballast.
(b) 
Back-lit raised letters with concealed ballast.
(c) 
Signage board with or without gooseneck lighting.
(3) 
The horizontal dimension of the sign shall not exceed 80% of the width of the building frontage occupied by the use.
(4) 
The maximum sign area shall be 90% of the linear business frontage, with a maximum area of 40 square feet. For example, if the linear business frontage is 30 feet, the maximum sign area shall be 27 square feet.
(5) 
The top edge of a wall sign shall not be installed more than 14 feet above the sidewalk or ground.
(6) 
Side or rear wall with business entrance facing a parking area.
(a) 
A side or rear wall with a business entrance facing a parking area is allowed one wall sign not exceeding 15 square feet.
(b) 
Said side or rear wall sign shall comply with § 620-14A(2).
(c) 
A side or rear wall sign facing a residential zone shall not be illuminated past 11:00 p.m. and shall be screened from view by means of evergreen trees, which are installed at a minimum height of five feet.
B. 
Monument signs, subject to the following limitations:
(1) 
Properties where the building is set back 50 feet or more from the right-of-way may have a monument sign.
(2) 
One monument sign shall be permitted per parcel.
(3) 
The maximum sign area shall be 24 square feet.
(4) 
The maximum sign height, including structure and sign area, shall be five feet above the existing grade.
(5) 
The sign shall be set back at least five feet from all property lines.
C. 
Awning signs, subject to the following limitations:
(1) 
Awning signs are only permitted above ground-level doors and windows.
(2) 
One awning per business shall be permitted to contain lettering on the vertical flap, provided that the letter height on the vertical flap does not exceed eight inches in height.
(3) 
Logos shall be permitted on the diagonal portion of all ground-floor awnings, provided that the logo height does not exceed 50% of the diagonal portion of the awning. The logo shall not exceed 25% of the area of the diagonal portion of the awning.
D. 
Directory signs, subject to the following limitations:
(1) 
Where a building has upper story nonresidential uses, one directory sign shall be permitted per entrance to said upper story establishment(s).
(2) 
The maximum sign area shall be three square feet.
(3) 
Directory signage shall be located next to the exterior entrance to the upper story establishment(s).
E. 
Menu board signs, subject to the following limitations:
(1) 
Where a drive-through restaurant establishment is conditionally permitted, a maximum of two menu boards shall be permitted.
(2) 
One menu board may have a maximum sign area of 30 square feet, while the second menu board may have a maximum sign area of 15 square feet.
(3) 
Menu boards may be internally illuminated, but the Board shall not be visible from a public street. Menu boards shall not be illuminated when the restaurant is closed.
(4) 
Screening shall be provided between the menu board and any adjacent residential zone. Screening shall include evergreen trees installed at a minimum height of five feet.
(5) 
The menu board may contain an intercom system. This system shall not be audible beyond the limits of the property.
F. 
Window signs, subject to the following limitations:
(1) 
Permitted ground floor and upper story nonresidential uses may have window signs.
(2) 
Window signs shall not exceed 20% of each window's area.
G. 
Incidental signs. A maximum of one incidental sign is permitted per nonresidential use.
Any owner, lessee, sign erector, contractor or agent who permits, takes part or assists in any violation of the provisions of this chapter shall, upon conviction, for each and every violation thereof and for each and every day that such violation thereof continues, be subject to a fine of not more than $1,000 or be subject to imprisonment in the county jail for a period of 90 days or by a period of community service not exceeding 90 days. The court may impose all, some or any combination of these sanctions.