[9-4-2018]
(1)
The purpose of this chapter is to establish standards for the fabrication,
erection, and use of signs, and to regulate the location, type, size,
and height of signage for all properties within the City of Monroe.
The adoption of this chapter reflects the formal finding of fact by
the City of Monroe Plan Commission and Common Council that regulation
of signage advances the following compelling governmental interests:
(a)
Reduce signage that the City has determined to be a cause of
unsafe traffic and visibility conditions for pedestrians, bicyclists,
drivers, and passengers.
(b)
Protect pedestrians, bicyclists, drivers, and passengers from
injury caused by the faulty and uncontrolled construction and use
of signs within the City.
(c)
Protect pedestrians, bicyclists, drivers, and passengers from
injury caused by distractions, obstructions, and hazards created by
certain signs or by cluttered, distracting, or illegible signage.
(d)
Promote the public welfare, health, and safety of all persons
using public thoroughfares and rights-of-way within the City of Monroe
in relation to the signage displayed thereon, or overhanging or projecting
into such public spaces.
(e)
Preserve the value of private property by assuring the compatibility
of signs with surrounding land uses.
(f)
Assure that public benefits derived from expenditures of public
funds for the improvement and beautification of public streets and
other public structures and spaces are protected by exercising reasonable
controls over character and design of signage.
(g)
Advance the aesthetic goals of the City throughout the community
and ensure the effectiveness and flexibility in the design, creativity,
or use of signage without creating a detriment to the general public.
(2)
Furthermore, this regulation leaves ample and adequate alternative
channels of commercial speech communication for the messages portrayed
on advertising signs - namely, distributed print media, broadcast
media, and point-of-purchase display - and is narrowly defined so
as to limit said prohibition to commercial speech on exterior signage
and signage intended to be viewed from beyond the boundaries of a
site.
(3)
The penalties of the City of Monroe Municipal Code may be applicable
to violations of the provisions of this chapter.
(4)
Any sign authorized by this chapter may contain a noncommercial message.
(1)
SIGN
(a)
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11.
Definitions. As used in this section, the following terms shall have
the meanings indicated:
In this chapter, any object, device, display, structure,
or part thereof, situated or visible from outdoors, which is used
to advertise, identify, display, direct or attract attention to an
object, person, institution, organization, business, product, service,
event, or location by any means, including words, letters, figures,
designs, logos, symbols, fixtures, colors, illumination, or projected
images.
Signs do not include:
Traffic control and other government messages located within
a right-of-way.
Legally mandated signs expressly required by local, state, or
federal law.
Decorations that are incidentally and customarily associated
with any national holiday or religious holiday, or with any community
festival or similar event.
Artworks, including but not limited to wall murals, which do
not contain a commercial message, logo, or colors; and/or which contain
pictorial representations referring to businesses, merchandise, products,
or services of an exclusively historic nature (meaning no longer offered
as an active commercial enterprise).
Flags which do not contain a commercial message, logo, or colors.
Building colors and lighting which do not contain a commercial
message, logo, or colors.
Interior site signs located on the interior of the grounds of
the following land uses: a passive outdoor recreation facility, an
active outdoor recreational facility, or an outdoor open space institutional
facility, which are primarily oriented to persons within the grounds.
Interior building signs located on the interior of a building
and not attached to a window, which are primarily oriented to persons
within the building.
Window displays of merchandise, pictures, or models of products
or services incorporated in a window display that are not directly
attached to an interior or exterior window surface.
Vehicles that are licensed, operable, and parked in legal parking
spaces.
Construction site fences per Wis. Stat. § 66.1102(5).
This section provides the definitions and rules related to various
sign groups, sign categories, and sign types. Figures 5-9-11(1) through
5-9-11(4) provide the regulations for these signs applicable to each
zoning district. Any sign type not addressed by this chapter shall
be construed to be prohibited.
(1)
Definitions and rules related to the permanent business signs group:
Permanent Business Sign. A permanent sign which directs attention
to a business, commodity, service, or entertainment conducted, sold,
offered, or manufactured upon the site where the sign is located.
"Permanent Business Signs" is a sign group containing various sign
categories and sign types that a business is eligible to use. Permanent
business signs include the following sign categories: freestanding
signs, on-building signs, pedestrian signs, and daily notice signs.
See Figure 5-9-11(1) for additional rules for permanent business signs
related to zoning districts.
(a)
Freestanding sign category. A sign permanently resting on or
supported by a slab, pedestal, post, pylon, or any other form of base
located on the ground. The following freestanding sign types are addressed
by this chapter:
1.
Monument sign. A type of freestanding sign in which the bottom
edge of the sign face is located within one foot of a ground-mounted
pedestal.
2.
Dual post sign. A type of freestanding sign mounted to the sides
or ends of two or more posts, with the majority of the sign area located
between the outermost posts, with the bottom edge located within an
average of three feet of existing grade.
3.
Pylon sign. A type of freestanding sign erected upon one or
more pylons or poles, generally of a height that is taller than permitted
for a dual post sign.
(b)
On-building sign category. A type of sign permanently affixed
to an outside wall of a building. The following on-building sign types
are addressed by this chapter:
1.
Wall sign. A type of on-building sign that is mounted directly
on, and parallel to, a building facade or other vertical building
surface. A wall sign also includes a sign located on the interior
of a building that is intended to be viewed primarily from beyond
the boundaries of the site. Whether an interior sign is considered
a wall sign shall be determined by the Zoning Administrator during
the sign permit review process.
a.
The top edge of a wall sign shall not extend above the top edge
of the vertical exterior wall or above the lowest edge of a roof line
of the portion of the building to which it is mounted, except that:
b.
Wall Signs shall not project more than 18 inches horizontally
beyond the edge of any wall or other surface to which they are mounted.
2.
Awning sign. A type of on-building sign that is directly affixed
via sewing, silk screening, painting, or similar method to a nonrigid
removable awning which is mounted to the facade of a building.
a.
Sign copy shall be horizontally and vertically centered on the
face(s) of the awning.
b.
Sign copy shall not project above, below, or beyond, the awning
surface.
c.
Sign copy shall not exceed 25% of the area of an angled face
of the awning.
d.
On a vertical face of the awning, sign copy shall not exceed
12 inches in height.
3.
Canopy sign. A type of on-building sign that is directly affixed
via bolts, brackets, or similar method to a rigid permanent canopy
which is mounted to, or adjacent to, the facade of a building.
4.
Marquee sign. A type of on-building sign that is mounted to
a permanent roof-like structure that projects out from the exterior
wall of a structure and shelters the entrance and/or entrance approaches
to a building.
a.
Marquee signs shall be located only above the primary public
entrance of a building facing a public street or parking lot.
b.
The vertical distance from the top to the bottom of a marquee
sign shall not exceed six feet.
c.
No marquee sign shall extend closer to the curb than three feet.
d.
Sign copy shall be horizontally and vertically centered on the
face(s) of the marquee.
e.
Marquee signs shall require a conditional use permit.
f.
Alternative forms of sign lighting may be approved through the
conditional use permit process.
5.
Projecting sign. A type of on-building sign that is mounted
at any angle other than parallel to the wall on which it is mounted,
extends beyond 36 inches from the face of the wall, and/or is internally
illuminated.
(c)
Pedestrian category. A sign attached perpendicularly to the
facade of a building and mounted just above sidewalk level, and which
is oriented and sized for visibility to nearby pedestrians rather
than to motorists. The following pedestrian sign types are addressed
by this chapter:
1.
Blade sign. A type of pedestrian sign that is mounted perpendicular
to the wall on which it is mounted, extends less than 36 inches from
the wall, and is oriented to pedestrian traffic.
2.
Suspended sign. A type of pedestrian sign that is mounted perpendicular
to the nearest wall and suspended from the underside of a horizontal
plane surface, such as a covered porch, arcade, or canopy.
(d)
Daily notice sign category. A sign typically used to advertise
daily specials, daily menu items, or on-site events that change on
a daily basis and which usually includes changeable copy. This type
of sign is often associated with restaurants, taverns, retail stores,
music venues, and retail stores. The following daily notice sign types
are addressed by this chapter:
1.
Menu board sign. A type of daily notice sign mounted flat against
a wall containing changeable copy.
2.
Sandwich board sign. A type of daily notice sign placed on the
ground and constructed in such a manner as to form an "A" like shape,
hinged or not hinged at the top, with each angular face held together
at an appropriate distance by a supporting element such as a folding
bar, latch, or chain.
a.
Anything attached to a sandwich board sign shall not project
outside the perimeter of the sign face nor project in excess of one
inch from the sign face.
3.
Bulletin board sign. A type of freestanding daily notice sign
located on-site containing changeable copy.
4.
Drive-through sign. A type of daily notice sign used in conjunction
with drive-through or drive-in establishments.
a.
Drive-through signs shall require a conditional use permit.
The conditional use permit application for a drive-through sign is
typically reviewed as a component of a conditional use permit application
for an in-vehicle sales and service land use, but a drive-through
sign may be applied for as a distinct conditional use permit.
b.
Drive-through signs shall be freestanding or mounted on the
exterior wall of the building containing the use.
c.
Freestanding two-way microphone/speaker devices shall not count
toward the maximum permitted area of the drive-through sign.
(2)
Definitions and rules related to the temporary business signs group:
Temporary business sign. A temporary sign which directs attention
to a business, commodity, service, or entertainment conducted, sold,
offered, or manufactured upon the site where the sign is located.
Temporary business signs do not require a sign permit and are typically
used to promote temporary activities. "Temporary business signs" is
a sign group containing various sign categories and sign types that
a business is eligible to use. Temporary business signs include the
following sign categories: window signs, temporary board and banner
signs, and temporary approved development signs. See Figure 5-9-11(2)
for additional rules for temporary business signs related to zoning
districts.
(a)
Window sign category. A sign located within a building that
is attached to the inside face of an exterior window. The following
window sign types are addressed by this chapter:
1.
Window sign. A type of sign that is attached to the inside face
of an exterior window. Window signs may face toward the outside of
the building, the inside of the building, or both.
(b)
Temporary board and banner sign category. A sign located on
the outside of a building for up to two limited periods of display
in a calendar year. Such signs are often used for the purpose of informing
the public of a sale or special offer. The following temporary board
and banner sign types are addressed by this chapter:
1.
Board sign. A type of temporary board and banner sign that is
temporarily placed on the ground and is made of rigid material such
as plywood or corrugated plastic.
2.
Banner sign. A type of temporary board and banner sign that
is made of flexible material such as cloth or vinyl and is supported
along one or more sides or at two or more corners by wires, ropes,
string, nails, or other removable fastening materials.
(c)
Temporary approved development sign category. A sign which is
limited to display only during the active development of a building
or plat. The following temporary approved development sign types are
addressed by this chapter:
1.
Active building board sign. A type of temporary approved development
sign that is made of a rigid material such as plywood or corrugated
plastic, which may be displayed only on the site of a building under
construction, and only during the time period in which the building
permit is valid.
2.
Active plat board sign. A type of temporary approved development
sign that is made of a rigid material such as plywood or corrugated
plastic, which may be displayed only on the site of a subdivision
plat under construction, and only during the time period when less
than 75% of the lots in the plat phase have been sold.
3.
Feather sign. A sign consisting of a piece of vertically elongated,
flexible material such as cloth or vinyl which is affixed to a single
pole driven in the ground.
4.
Inflatable sign. A sign capable of being filled with and expanded
by air or other gas, including includes animated or "dancing" inflatable
signs.
(3)
Definitions and rules related to the permanent miscellaneous signs
group: Permanent miscellaneous sign. A permanent sign that is available
to all sites in the City regardless of land use, with the exception
of the institutional information sign, which is only permitted in
the Institutional Zoning District. "Permanent miscellaneous signs"
is a sign group containing various sign categories and sign types
that a site or business is eligible to use. Permanent miscellaneous
signs includes the following sign categories: City-required signs
and optional miscellaneous signs. See Figure 5-9-11(3) for additional
rules for permanent miscellaneous signs related to zoning districts.
(a)
City-required sign category. A sign category that includes signs
that the City finds essential in order to protect the public health,
safety, and/or welfare. Specifically, these signs are used to provide
information essential to the following public purposes: to deliver
mail; to identify property addresses for the provision of emergency
services such as fire or rescue service; to identify the management
of rental properties for the provision of emergency services; to provide
information about parking limitations or warnings against trespassing;
and to provide information about required traffic flow where a safe
path to a destination is not evident. The following City-required
sign types are addressed by this chapter:
1.
Address sign. A type of City-required sign that contains address
numerals.
2.
Building management identification sign. A type of City-required
sign indicating the name and/or address of the property owner, tenant,
and/or manager of the property.
3.
On-site warning sign. A type of City-required sign that indicates
a warning from the property owner related to conditions on the site
and/or that cites a City, state, or federal law, order, rule, or regulation.
Such signs shall contain no commercial message. Examples include signs
listing parking hours or "No Trespassing," "No Loitering," or "Customer
Parking Only" signs.
4.
On-site directional sign. A type of City-required sign that
includes a directional arrow or symbol that directs people to a specific
destination within a development or site. On-site directional signs
may also include either the name, logo, or symbol of the destination,
provided that the name, logo, or symbol is less than one square foot.
(b)
Optional miscellaneous sign category. A sign category that conveys
information which the City of Monroe finds essential to encourage
placemaking and communicating public information, particularly related
to officially recognized historic places, officially designated neighborhoods,
identifying home occupations, and conveying information for the general
public. Signs in this category are only permitted through official
government action, including designation of historic places, creation
of outlots in a plat or certified survey map, and the presence of
the Institutional (I) Zoning District. The following optional miscellaneous
sign types are addressed by this chapter:
1.
Metal plaque sign. A type of optional miscellaneous sign available
to officially recognized historic properties, sites, or districts,
typically denoting the name of the building onto which it is mounted,
its date of erection, and/or historical information.
2.
Permanent plat sign. A type of optional miscellaneous sign typically
indicating the name of a neighborhood, neighborhood association, or
subdivision recognized by the City of Monroe.
a.
Permanent plat signs shall require a conditional use permit.
b.
Permanent plat signs shall be configured as dual post signs
or monument signs.
c.
Permanent plat signs shall be constructed of stone, wood, decorative
metal, or composite materials that simulate the appearance of said
materials.
d.
Permanent plat signs shall be located in an outlot or public
access easement that is depicted on the certified survey map or final
plat.
3.
Institutional information sign. A type of optional miscellaneous
sign typically providing information to the community regarding scheduled
public events, public activities, and public facilities.
(c)
Home occupation signs. A type of optional miscellaneous sign
used in association with home occupation occurring on-site.
(4)
TEMPORARY MISCELLANEOUS SIGN
Definitions and rules related to the temporary miscellaneous signs
group:
A temporary sign that does not contain a commercial message.
"Temporary miscellaneous signs" is a sign group containing one sign
category, yard signs, which is available to all land uses. See Figure
5-9-11(4).
(a)
Yard sign category. A sign category that is intended to accommodate
a wide variety of sign purposes (e.g., garage sale signs, for sale
signs, political signs, "slow down for kids" signs, etc.), often needed
on a temporary basis. Such signs are freestanding and mounted on one
or two stakes or posts and do not have footings. The following yard
sign types are addressed by this chapter:
1.
Stake sign. A type of yard sign that consists of a sign face
erected upon one or more metal wires or wood, metal, or plastic stakes
of no more than three inches in width.
2.
Frame sign. A type of yard sign that consists of a frame into
which a sign face can be inserted and erected upon two wood, metal,
or plastic stakes or ground spikes.
3.
Arm and post sign. A type of yard sign mounted on a post or
posts, either with a bracket arm extending outward to support a hanging
sign, with the sign attached directly to the side of the post, or
with the sign mounted between two posts.
(5)
Prohibited signs. Refer to § 5-9-30 for additional sign prohibitions and limitations.
(a)
Abandoned sign. Any sign remaining in place on a site or a portion
of a site (such as a single tenant in a multitenant building) that
has been vacant, closed, or otherwise unoccupied for a period of 90
days.
(b)
Advertising vehicle sign. A vehicle, trailer, or other piece
of equipment which contains any sign or advertising device, which
is unlicensed and/or inoperable, and which is parked on a public right-of-way
or in a location that is not an active worksite so as to be seen from
a public right-of-way.
1.
Business vehicles legally parked in any of the locations described
below shall not be considered advertising vehicle signs:
(c)
Beacon/search beacon sign. Any light with one or more beams
directed into the atmosphere or directed at one or more points not
on the same site as the light source; also, any light with one or
more beams that rotate or move.
(d)
Commercial message flag sign. A flag attached to a freestanding
or wall-mounted flag pole that contains a commercial message, logo,
or colors.
(e)
Flashing/scrolling/animated sign. A sign having lights or illumination which flashes, scrolls, moves, rotates, twinkles, blinks, flickers, varies in intensity of color, or uses intermittent electrical pulsations. Electronic message signs meeting the definition and requirements of § 5-9-8 of this chapter shall not be considered flashing, scrolling, or animated signs.
(f)
Mobile/portable sign. A sign not permanently attached to the ground that is designed to be moved from one location to another. Also, a sign mounted on a frame or chassis designed to be easily relocated, including unlicensed or inoperable vehicles and/or trailers whose principal commercial use is for signage. Licensed and operable business vehicles, trailers, or other pieces of equipment shall not be considered mobile or portable signs. Sandwich board signs meeting the definition and requirements of § 5-9-5(1)(d)2. of this chapter shall not be considered mobile or portable signs.
(g)
Off-premises advertising sign. A sign which directs attention
to a business, commodity, service, or entertainment that is conducted,
sold, or offered elsewhere than upon the site where the sign is displayed.
Off-premises advertising signs include billboards but do not include
institutional information signs.
(h)
Roof sign. A sign displayed above the eaves or cornice of a
building.
(6)
ADVERTISING
BUILDING FRONTAGE
BUSINESS/TENANT FRONTAGE
CHANGEABLE COPY
COMMERCIAL MESSAGE
COPY
CUSTOMER ENTRANCE
ELECTRONIC MESSAGE SIGN
ELEVATION, BUILDING
EXTERNAL ILLUMINATION
FACADE
HEIGHT OF SIGN
LIGHTING, AMBIENT
LIGHTING, BACKLIT
LIGHTING, GOOSENECK
LIGHTING, INTERNAL
MAINTAIN
PLAT PHASE
SIGN AREA
SIGN FACE
SITE
TEMPORARY SIGN
THREE-DIMENSIONAL SIGNS
WINDOW PANE
Other definitions.
Any writing, painting, display, emblem, drawing, sign, or
other device designed, used, or intended for display or any type of
publicity for the purpose of making anything known or attracting attention
to a place, product, goods, services, idea, or statement.
The width of the building facade that fronts a public street.
The portion of a building frontage occupied by a single tenant
space having a public entrance within said building frontage. For
businesses located on the interior of a building without building
frontage, the building elevation providing customer access shall be
considered the business frontage.
Sign copy that may be changed manually to provide different information such as boards with changeable letters, bulletin boards, and chalkboards. See § 5-9-8 for electronic message signs.
Any sign wording, logo, or other representation that, directly
or indirectly, names, advertises, or calls attention to a business
product, service, idea, or commercial activity.
Words, letters, numbers, figures, designs, or other symbolic
representations incorporated into a sign.
The entrance that the public can use when an establishment
is open to the public.
See § 5-9-8.
The view of any building or other structure from any one
of four sides regardless of the configuration or orientation of a
building. No building shall be treated as having more than four building
elevations. Each elevation will generally be identified as a north,
south, east or west building elevation.
The lighting of an object from a light source located a distance
from the object.
See "elevation, building."
The vertical distance from the base of the sign at average grade to the top of the highest attached component of the sign. See § 5-9-15(2) for the measurement of sign height.
Illumination in which the only light that falls onto the
sign comes from sources that are available naturally (e.g., sunlight,
moonlight) or from artificial lighting sources used for other purposes
in the vicinity of the sign (e.g., street lights, lighting installed
for other purposes or sites).
Illumination that is arranged in such a way that the light
is cast from behind the sign to the eyes of the viewer. Often, the
lighting element is unshielded but concealed behind individual freestanding
letters, creating a silhouette effect.
Illumination resulting from light emitted directly from a
shielded light fixture located at the top of the sign and angled downward
onto the sign face. The light fixture is attached to a curved neck
that is of 10 flexible, allowing the user to position the light source
onto the sign face.
Illumination emanating from a lighting element that is located
behind the sign face and which is completely enclosed. Such illumination
is diffused through a translucent material such as plastic or frosted
glass. This includes internally lit cabinets or internally lit individual
letters or characters.
Maintaining the existing appearance of the sign; replacing
the sign face or the supporting structure with identical materials,
colors, and messages; changing the message of a marquee sign or institutional
information sign; or changing the face of an off-premises advertising
sign.
The collection of lots, rights-of-ways, and outlots located
within the perimeter boundary of a final plat.
The entire face of a sign, including the extreme limits of writing, representation, emblem, or other display, together with any material or color forming an integral part of the background of the display but not including any supporting framework. See § 5-9-15(4).
The area or display surface used for the message.
A site shall include all lots that are contiguous, under
unified single ownership, and intended to remain under unified single
ownership under the jurisdiction of this chapter. A site may also
be determined to be a portion of a single lot where more than one
building in a group development (approved by the City) contains separate
businesses. For the purposes of this chapter, the site shall be determined
by the Zoning Administrator.
A sign or advertising intended to be displayed for a certain
limited period of time. If a sign display area is permanent, but the
message displayed is subject to periodic changes, that sign shall
not be considered as temporary. A mobile or portable sign shall not
be considered a temporary sign or used for such a purpose. Refer to
Figure 5-9-11(2) and Figure 5-9-11(4) for rules related to temporary
signs.
Signs that have a depth or relief on their surface. Where
a sign consists of one or more three-dimensional objects (i.e., balls,
cubes, clusters of objects, sculpture or statue-like trademarks),
the sign area shall be measured as their maximum projection upon a
vertical plane.
The area defined by any combination of the window frame and
mullions located within said frame.
(1)
Electronic message sign. A type of sign that displays words, lines,
logos, graphic images, or symbols, which may be changed electronically
to provide different information, and which includes digital/computer
signs, electronic reader boards, video screens, LCD signs, electronic
time and temperature signs, and other signs with electronically controlled
changing or moving displays.
(a)
Electronic message signs shall require a conditional use permit.
(b)
Electronic message signs shall be permitted only with a nonresidential
land use.
(c)
No more than one electronic message sign shall be permitted
per site.
(d)
Electronic message signs may be integrated into the design of
the following sign types: monument signs, pylon signs, drive-through
signs, or institutional information signs.
1.
For monument signs, pylon signs, and drive-through signs, no
more than 33% of a sign's actual area shall contain an electronic
message sign.
2.
For institutional information signs, no more than 75% of a sign's
actual area shall contain an electronic message sign.
3.
Electronic message signs shall count toward the site's
maximum permitted signage.
(e)
Messages and nontext images shall not change appearance more than once every 60 seconds, and transitions between messages shall be via instantaneous change. Use of electronic message signs for images, text, or lighting that change appearance in a manner not permitted above shall be considered flashing, scrolling, or animated signs, which are prohibited per § 5-9-30.
(f)
Electronic message signs shall be equipped with photosensitive
equipment which automatically adjusts the brightness and contrast
of the sign in direct relation to the ambient outdoor illumination.
(h)
Electronic message signs shall be maintained so as to be able
to display messages in a complete and legible manner.
(i)
In addition to the setback requirements of this chapter, no
electronic message sign shall be located within 100 feet of any parcel
within a residential zoning district.
(1)
Fuel price signs. A type of sign that lists the price of gasoline
sold on-site, as required by Wis. Stats. § 100.18(8).
(a)
Fuel price signs shall not be separate signs, but rather shall be integrated into the design of a permitted monument sign or pylon sign, described in § 5-9-5(1)(a)1 and in Figure 5-9-11(1).
(b)
Fuel price signs may list up to one price per type of fuel,
which shall be displayed on a single structure.
(1)
In order to accommodate increased signage needs, group developments [as defined in § 5-7-2(2)(a)] and multitenant buildings with three tenants or more shall be permitted an increase in total permitted sign area and height. Large developments [per § 5-7-2(2)(b)] shall not be permitted an increase in total permitted sign area and height.
(a)
Group development signs may be increased by up to 50% in area
and up to and two feet in height from the sign area and height maximums
permitted in the applicable zoning district.
(b)
Each business shall be eligible for integration into a group
development sign. The allocation of sign area for each tenant shall
be determined by the property owner.
(c)
Group development signs shall be configured as monument signs per § 5-9-5(1)(a)1, or pylon signs per § 5-9-5(1)(a)3 (where permitted).
(1)
Signs shall be allowed on private property in the City in accordance
with Figures 5-9-11(1) through 5-9-11(4). These four figures address
signage as it relates to permits, quantity, area, location, lighting,
and zoning districts. The requirements set forth in Figures 5-9-11(1)
through 5-9-11(4) shall be declared to be part of this chapter.
(a)
The rules for permanent business signs are located in Figure
5-9-11(1).[1]
[1]
Editor's Note: Said figure is included as an attachment to this chapter.
(b)
The rules for temporary business signs are located in Figure
5-9-11(2).[2]
[2]
Editor's Note: Said figure is included as an attachment to this chapter.
(c)
The rules for permanent miscellaneous signs are located in Figure
5-9-11(3).[3]
[3]
Editor's Note: Said figure is included as an attachment to this chapter.
(d)
The rules for temporary miscellaneous signs are located in Figure
5-9-11(4).[4]
[4]
Editor's Note: Said figure is included as an attachment to this chapter.
(e)
Signage for all uses in the Planned Development Zoning District
shall be permitted per the base zoning district and shall not be granted
flexibility through the planned development process.
(1)
Sign setbacks. Freestanding signs shall be set back a distance of two feet from the property line, or per the visibility requirements of § 5-7-10, whichever is greater.
(2)
Sign height.
(a)
The height of a freestanding sign shall be measured from the
average ground level adjacent to the sign to the top of the sign,
or from the centerline grade of the nearest adjacent public road,
if such information is supplied with the permit application and confirmed
by the Zoning Administrator, whichever is higher.
(b)
The average ground level is defined as the average elevation
of the ground upon which the sign supports are placed, except when
the sign supports rest upon a berm or other area elevated above the
surrounding ground. In such cases, the average elevation of the base
of such berm or other area shall be considered as the ground level.
(3)
Minimum ground clearance. All awning, canopy, marquee, blade, and
suspended signs shall have a minimum clearance of 14 feet above a
drive, alley, or street and a minimum of eight feet above a sidewalk,
path, trail, or other ground-level surface.
(4)
Measurement of sign area: The measurement of sign area is based on
the arrangement of sign copy and sign background:
(a)
In the case of a freestanding sign (including three-dimensional
objects), sign area shall include the total sign areas that can be
viewed from any single vantage point, i.e., for a typical freestanding
sign that faces two directions, only the largest sign face visible
from any single vantage point shall count toward the total permitted
sign area. Sign area shall not include any elements of the sign structure
designed solely for support of the sign structure and located below
or to the side of the sign message. Examples of parts of a freestanding
sign structure which are exempt from the sign area include the sign
base and the supporting columns, posts, or poles.
(b)
For signs comprised of individual letters and related copy which
are attached to a background surface with one or more neutral surface
colors, sign area shall be measured as the sum of the smallest rectangle
enclosing each letter or related copy. (See Example 1 in Figure 5-9-15.)
(c)
For signs comprised of individual letters and related copy which
are attached to a background surface with one or more nonneutral background
colors, sign area shall be measured as the sum of the smallest rectangles
and right triangles enclosing entire sign message and any and all
nonneutral background color areas. (See Example 2 in Figure 5-9-15.)
(d)
For signs comprised of letters and related copy surrounded by
one or more sign background colors on a single panel, frame, or cabinet,
the sign area shall be measured as the smallest single rectangle enclosing
the entire sign message and any and all background color areas. (See
Example 3 in Figure 5-9-15.)
(e)
For signs comprised of individual letters and related copy surrounded
by one or more sign background colors on individual panels, sign area
shall be measured as the smallest single rectangle enclosing the entire
sign message and any and all background color areas. (See Example
4 in Figure 5-9-15.)
(f)
For signs comprised of one or more three-dimensional objects
(i.e., balls, cubes, clusters of objects, sculpture or statue-like
trademarks), the sign area shall be measured as their maximum projection
upon a vertical plane.
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Figure 5-9-15: Measurement of Sign Area
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(1)
Applicability.
(a)
No permanent business signs listed under § 5-9-5(1) or optional miscellaneous signs listed under § 5-9-5(3)(b) shall be erected, installed, constructed, or maintained without the granting of a permit from the Zoning Administrator in accordance with the provisions of this section.
(b)
For signs requiring a permit in Subsection (1)(a), above, this
section shall apply and be construed to require a permit for a change
of copy on any sign or for any conversions or changes in the sign
structure.
(c)
This section shall not apply to repainting or refacing with
the same sign copy, cleaning, repair, or other normal maintenance
of the sign or sign structure.
(d)
No new permit is required for signs which are in place as of the effective date this chapter, and such signs may remain as legal nonconforming signs. Any alteration or relocation of such signs shall conform to the requirements of this chapter. Refer to § 5-9-35 for rules pertaining to nonconforming signs.
(e)
Any sign permit granted hereunder may not be assigned or transferred
to any other sign, including a modified sign face or modified sign
structure.
(f)
The owner or tenant may request all such signs at one site be
included under one permit.
(2)
Sign permit application. Each sign permit application shall include:
(a)
The name, address, phone number, and email address of the applicant.
(b)
The name of the business or land use the proposed sign will
serve.
(c)
The name, address, phone number, email address, and signature
of the property owner.
(d)
The name, address, phone number, and email address of the sign
contractor.
(e)
The property's zoning designation.
(f)
The property's current land use or uses for entire subject
property, including all indoor and outdoor areas.
(g)
A signage plan, drawn to a recognizable scale, shall be submitted
showing the following:
1.
Location, type, height, width, and area of the proposed sign.
2.
Location, type, height, width, and area of all existing signs
on the property and indication of whether existing sign(s) will remain
or be removed/replaced.
3.
All property lines and buildings on the property and within
50 feet of the proposed sign.
4.
All parking areas, driveways, and public roads.
5.
Method of attachment, structural support, method of illumination,
and sign materials.
6.
Approximate value of the sign to be installed, including cost
of installation.
7.
Signage plans shall be approved and stamped by a professional
engineer registered in the State of Wisconsin and accompanied by a
statement of compliance with state laws.
(h)
If the sign contractor is not UL listed, the applicant shall
have an electrical subcontractor to supervise the work and obtain
an electrical permit.
(i)
Payment of the sign permit fee, as established from time to
time by the Common Council.
(j)
A written statement that all temporary signs will be removed
per the limits.
(k)
Any other information that may reasonably be requested by the
Zoning Administrator for the purpose of application evaluation.
(l)
Any existing or proposed sign on property abutting a state highway,
United States highway, or interstate highway shall also require approval
from the Wisconsin Department of Transportation or the Federal Highway
Administration.
(3)
Granting and issuance.
(a)
The Zoning Administrator shall review the application to ensure
it is complete per the requirements of Subsection (2), above.
(b)
In cases where no other review or approvals are required under
this chapter, the Zoning Administrator shall review said application
for compliance with Subsection (4), below, and shall, in writing,
either approve or deny said sign permit within 10 working days of
the acceptance of the complete application and payment of the required
fee.
(c)
In certain cases, a sign permit may not be granted prior to
the approval of a conditional use permit. In such cases, the Zoning
Administrator shall review said application for compliance with Subsection
(4), below, and shall schedule the item on the appropriate meeting
agenda(s) within 10 working days of the acceptance of the complete
application and payment of the required fee. Within 10 working days
of recommendation or action by the body with recommending or approval
authority, the Zoning Administrator shall approve or deny said sign
permit based on such recommendation or action.
(d)
Denial of a sign permit shall not result in total or partial
reimbursement of permit fees paid.
(e)
A granted sign permit shall expire, and shall be null and void,
if the sign is not attached or erected within 180 days after the issuance
of the sign permit.
(f)
Issuance of a sign permit shall not relieve the applicant from
obtaining other permits and approvals required by the City or other
governmental authority.
(4)
Basis for granting a sign permit. In deciding whether or not to grant
a sign permit, the Zoning Administrator shall determine whether the
proposed sign is in compliance with the provisions of this chapter.
In such review, the Zoning Administrator may also consider the following
factors:
(a)
Whether the sign is designed, constructed, installed, or maintained
in such a manner that it does not endanger public safety or traffic
safety.
(b)
Whether the sign is in compliance with all provisions of the
City of Monroe Municipal Code and Building Code, including those related
to traffic safety, traffic visibility, sign setbacks, and structural
integrity.
(5)
Enforcement and revocation of sign permit.
(a)
A sign permit may be revoked if the applicant has failed to
comply with the provisions of this chapter or any conditions that
may have accompanied the permit at the time of issuance. Revocation
requires written notice by either the Zoning Administrator for Zoning
Ordinance violations or the Building Inspector for Building Code or
other construction code violations.
(b)
In the event that construction, installation, or manufacture
of a sign for which a permit has been issued has not commenced within
180 days from the date of the issuance of such permit, said permit
shall be null and void and automatically revoked. If work authorized
by such permit is suspended or abandoned for a period of 90 days any
time after the work is commenced, the original permit shall become
null and void. In such cases, a new permit shall be obtained to complete
the work and a new permit fee shall be required.
(c)
Any sign subject to a revoked permit shall be removed by the
licensee, sign owner, or property owner within 45 days of such revocation.
(d)
Revocation shall not result in total or partial reimbursement
of permit fees paid.
(6)
Appeals.
(a)
Appeal from decision of Zoning Administrator. A decision by
the Zoning Administrator to disapprove, approve or conditionally approve
issuance of a sign permit may be appealed to the Plan Commission by
the applicant or by the City Administrator. Any appeal under this
section shall be initiated by filing a written notice of appeal with
the City Clerk within 10 days following the delivery of the Zoning
Administrator's decision, or, if no decision is delivered within
the time allowed by this chapter, within 10 days following expiration
of the time allowed for processing the application. The City Clerk
shall forward said notice of appeal to the Plan Commission, which
shall consider such appeal within 30 days following receipt of the
notice of appeal. Upon such appeal the Plan Commission may approve,
disapprove or conditionally approve issuance of a sign permit. Failure
of the Plan Commission to act upon an appeal within 30 days following
receipt of the notice of appeal shall be considered to be a denial
thereof as of the 30th day following such referral.
(b)
Appeal from decision of Plan Commission. A decision by the Plan
Commission to disapprove, approve or conditionally approve issuance
of a sign permit may be appealed to the Council by the applicant or
by the City Administrator. Any appeal under this section shall be
initiated by filing a written notice of appeal with the City Clerk
within 10 days following final action by the Plan Commission, or,
if no final action is taken, within 10 days following the date the
application is considered to have been denied by the Plan Commission.
The Council shall consider such appeal within 30 days following the
filing of the appeal with the City Clerk. Upon such appeal the Council
may approve, disapprove or conditionally approve issuance of a sign
permit.
(7)
Removal of signs in violation of this chapter.
(a)
If the Zoning Administrator determines that any sign exists
in violation of this chapter, the Zoning Administrator shall notify
the sign permit holder or the owner of the property on which the sign
is located. Said notification shall indicate that such violation shall
be corrected within 60 days of receipt of said notice on penalty of
automatic revocation of any sign permit, and that removal of the sign
by the City may occur at the expense of the owner of the property.
(b)
If notification is sent and the violation is not corrected within
60 days, the Zoning Administrator shall revoke the permit for any
sign which is in violation of this chapter. It shall be the duty of
the Zoning Administrator to cause removal of such sign.
(c)
The expense of removing such sign shall be charged to the owner
of the property on which the sign is located. If the owner fails to
pay such expense within one month of being billed therefor, or has
not made arrangement for payment satisfactory to the City Attorney,
then such expense shall become a lien on the property and shall be
placed upon the tax roll.
(d)
Any sign illegally placed in a public right-of-way shall be
subject to immediate removal and confiscation without notice by the
Zoning Administrator.
The regulations contained in this section apply to signs in
all zoning districts.
(1)
Sign prohibitions.
(a)
No sign shall be erected at any location where it may, by reason
of its position, shape, color or design, interfere with, obstruct
the view of, or be confused with any authorized traffic sign, signal
or device, nor shall such sign make use of words such as "stop," "look,"
"danger," or any other word, phrase, symbol, or character in such
a manner as to interfere with, mislead, or confuse users of streets
or highways.
(b)
No fluttering, undulating, swinging, rotating, or otherwise moving signs such as windsocks, motorized signs, pennants, and streamers shall be permitted. This shall not apply to banner signs as defined in § 5-9-5(2)(b)2.
(c)
No signs shall project above the building parapet or eave.
(d)
No flashing, scrolling, or animated signs shall be permitted.
(e)
No signs shall be mounted to an unlicensed trailer or other
unlicensed vehicle.
(f)
No beacons or search beacons shall be permitted.
(g)
No billboards or off-premises advertising signs shall be permitted.
(h)
No abandoned signs shall be permitted. See § 5-9-5(5)(a).
(2)
Sign limitations.
(a)
No sign shall be erected, relocated, or maintained so as to
prevent free ingress to or egress from any door, window, or fire escape,
and no sign shall be attached to a standpipe or fire escape.
(b)
No sign shall be placed in a manner that would impede vehicular or pedestrian safety or impede access or visibility. Signs shall meet the visibility requirements of § 5-7-10.
(c)
No private sign shall be attached to or painted on any natural
feature (e.g., tree or rock), fence, fire hydrant, public utility
pole, public light pole, or traffic regulatory structure.
(d)
Except for permitted awning, canopy, marquee, blade, and suspended
signs, or unless otherwise allowed by this chapter, no sign shall
be permitted within or extend into a public right-of-way.
(e)
No person shall: paste, tape, staple, or otherwise fasten any
paper or other material to, nor paint, stencil, or otherwise write
or color any object, vegetation, or pavement located within any street
right-of-way; nor shall any of such object, vegetation, or pavement
be defaced in any manner. The only exception to these restrictions
is that painting may be allowed on curbs when approved by the Common
Council upon receiving a favorable recommendation from the Director
of Public Works, after his/her investigation of a written request.
(1)
All signs shall be constructed, mounted, and maintained so as to
comply with the appropriate detailed provisions of the Building Code
as adopted by the City relating to the design, structural members
and connections. Signs shall also comply with the applicable provisions
of the Electrical Code as adopted by the City.
(2)
The base or support(s) of all ground-mounted signs shall be securely
anchored to a concrete base or footing and shall meet applicable minimum
wind load capabilities.
(3)
The footing and related supporting structure of a permanent freestanding
sign, including bolts, flanges, and brackets, shall be concealed by
landscaping using the formula of two landscaping points for every
foot of sign's width as measured on the sign face or sign base,
whichever is greater.
(4)
Signs shall be mounted so that the method of installation is concealed.
Signs applied to masonry surfaces should be mechanically fastened
to mortar joints only and not directly into brick or stone. Drilling
to provide electrical service shall follow the same rule.
(5)
No sign shall be suspended by chains or other devices that will allow
the sign to swing due to wind action. Signs shall be anchored to minimize
any lateral movement that would cause wear on the sign face or supporting
members or connections.
(6)
All permanent signs and their supporting members shall be constructed
of standardized sign materials.
(7)
Sign materials should be compatible with the design of the face of
the facade where they are placed and should contribute to the legibility
of the sign.
(8)
No combustible materials other than approved plastics shall be used
in the construction of electric signs.
(9)
All signage within the jurisdiction of this chapter shall remain
in a state of proper maintenance. Proper maintenance shall be the
absence of loose materials (including peeling paint, paper or other
material), the lack of excessive rust, the lack of excessive vibration
or shaking, and the presence of the original structural integrity
of the sign, its frame and other supports, its mounting, and all components
thereof.
(10)
Every freestanding or on-building sign hereafter erected shall
have marked in a conspicuous place thereon the date of erection, the
manufacturer's name, the permit number, and the voltage of any
electrical apparatus used in connection therewith.
(11)
The repainting, changing of parts, and preventive maintenance
of signs which completely conform to the requirements of this chapter,
and result in absolutely no change in the appearance of the sign from
that originally approved, shall not be deemed alterations requiring
a sign permit.
(12)
The owner, lessee, or manager of a sign, and the owner of the
land on which the same is located, shall keep grass or weeds and other
growth cut and debris and rubbish cleaned up and removed from the
site on which the sign is located.
(13)
Any signs which may be, or may hereafter become, rotted, unsafe,
or in a state which is not properly maintained shall be repaired or
removed by the licensee or owner of the sign or owner of the property
upon which the sign stands, upon notice of the Zoning Administrator.
(14)
If any sign is suspended or projects above a public right-of-way,
the issuance and continuation of a sign permit shall be conditioned
on the sign owner agreeing to hold the City harmless, and obtaining
and maintaining in force liability insurance for such a sign in such
form and such amount as the City may reasonably from time to time
determine, provided that the amount of such liability insurance shall
be at least $500,000 per occurrence per sign.
(1)
Nonconforming signs. Permanent signs existing as of the effective
date of this chapter, which do not conform to the provisions of this
chapter, such as brightness, scrolling, size, height, and location
provisions, shall be nonconforming signs.
(2)
Continuation of a nonconforming sign.
(a)
Nonconforming signs may be maintained.
(b)
Nonconforming signs shall not be altered or moved to a new location
without being brought into compliance with the requirements of this
chapter. See Subsection (3)(a), below, for what would constitute an
alteration of a sign.
(c)
When the principal structure located on the site undergoes a change of land use per the numbered land use categories described in §§ 5-3-6 through 5-3-16 (i.e., Subsections (1), (2), (3), etc.), all nonconforming signs shall be brought into conformance with the provisions of this chapter or shall be removed.
(d)
Whenever there is a change in the sign user (excluding off-premises
advertising signs), sign owner, or owner of the property on which
the sign is located, the new sign user, sign owner, or new property
owner shall forthwith notify the Zoning Administrator of the change.
No new sign permit is required unless there is modification of the
sign face or sign structure. The sign will continue to be considered
nonconforming.
(3)
Alteration of nonconforming signs.
(a)
For the purpose of this section, alteration of a sign is considered
to be any change to the sign's frame, supporting structure, material,
height, location, or any other alterations as determined by the Zoning
Administrator.
(b)
Altering a sign does not include maintaining the existing appearance
of the sign; changing the appearance of the sign face; replacing the
sign face or the supporting structure with identical materials, colors,
and messages; replacing the sign lighting with lighting of equal or
lower illumination levels; changing the message of a marquee or institutional
information sign; or changing the face of an off-premises advertising
sign.
(c)
A tenant sign which comprises part of a group development sign
may be replaced to accommodate a new tenant sign without triggering
the need to bring the entire project identification sign, or any of
its parts, into compliance with the provisions of this chapter.
(1)
A building, portion of a building, or site shall be determined to
be vacated based on the following criteria: (1) vacancy, (2) cessation
of some or all utilities, or (3) lapse or termination of occupational
license. Vacation of a building, structure or site shall have the
following effect:
(a)
At 90 days, nonconforming signs shall lose their legal nonconforming
status.
(b)
At 90 days, the owner of the property shall take action regarding
any permanent or temporary business signs and/or sign structures associated
with the vacant building, portion of a building, or site located on
the property. At the property owner's option, the property owner
shall do one of the following: remove all such signs and structures,
or replace the face of such signs with a blank sign face. If the property
owner is granted an extension under Subsection (1)(c) below, the requirement
shall not apply during the extension period.
(c)
An extension allowing signs and/or sign structures associated
with vacant buildings, portions of buildings, or sites to remain on
the property for an additional six-month time period after the original
90 days have lapsed may be granted under the following conditions:
1.
The property owner shall submit an application with the appropriate
fee and allow staff to inspect the signs and/or sign structures on
the vacated building, portion of a building, or site.
2.
Staff shall review the application and sign to determine that
the sign will not be a hazard, safety concern, or blight for the duration
of the extended time period.
3.
Signs shall be properly blanked out and contain no commercial
message.
4.
If the sign has been damaged during the vacated period to the
point it becomes a safety hazard or blight on the property, staff
may have the structure removed.
5.
After the original six-month extension, one additional six-month
extension may be approved by staff for up to one year upon submittal
of a new application and fee. Any additional applications for an extension,
beyond the first year, shall be approved by the Plan Commission.
6.
Owners of nonconforming signs may also apply for an extension;
however, the sign shall not thereafter be reestablished except in
full compliance with this chapter.
(2)
Sign structures that have been left without a sign face, or where
the permit holder no longer has any interest in the site as owner
or tenant, any of which for a continuous period of 90 days, shall
be deemed abandoned and shall be removed by the owner of the sign
structure or the City shall proceed to remove such sign structure
pursuant to the terms of this chapter if the owner has not been granted
an extension.
(3)
If the sign and/or sign structure(s) have not been removed, the City
shall send written notification to the property owner of record and/or
last known occupant, via certified mail, return receipt requested,
indicating that said property owner or occupant remove the sign and/or
sign structure or apply for and be granted an extension. If the sign
and/or sign structure have not been removed within 30 days after the
City sends notice, and an extension has not been granted, the City
may have the sign and/or sign structure removed.
(4)
Any and all costs incurred by the City in the removal of a sign or
sign structure pursuant to the provisions of this section, which authorized
assessment of the cost, shall constitute a lien against the property
upon which the sign or sign structure existed and shall be collected
in the same manner as provided elsewhere in the regulations of the
City of Monroe.
The fee for processing an application for issuance of a sign
permit under this chapter shall be established from time to time by
resolution of the Common Council.
