As used in this article, the following terms shall have the meanings indicated:
Any person who engages in the business of selling merchandise or services to consumers by means of personal contact, and who does not have, for the purposes of carrying on such business, any permanent place of business within this City. The term shall apply to any person otherwise denominated an itinerant dealer, peddler, street vendor, solicitor or canvasser, and it shall apply to all sales made thereby, except such sales as specifically excluded herein, whether the consumer goods are exhibited and sold from one location or in traveling from place to place.