[Ord. 8-1994, 12/12/1994, § 700; as amended by Ord. 6-2007, 10/8/2007]
Signage may include a variety of different types of signs, each with unique functions. The following list itemizes and defines the various signs considered under the provisions of this Part:
A.
Awning Signs. Signs that are mounted or painted on, or attached to, an awning or canopy of a business establishment, i.e., a business identification sign.
B.
Billboards or Advertising Sign Boards. Signs or boards which direct motorists or pedestrians to a business establishment or call the attention of a motorist or pedestrian to a product, place, or activity that exists or occurs at a location other than the location upon which the board is erected, i.e., an off-premises sign. For the purposes of this chapter, billboards shall be wall signs and shall not include freestanding structures.
C.
Business Identification Signs. Signs or boards that are directly oriented to activities that occur on the same premises as the sign or board, i.e., an on-premises sign. Such signs may be freestanding or may be attached to a wall or awning and may be either temporary or permanent in nature.
D.
Freestanding Signs. A self-supporting sign resting on the ground or supported by means of poles or standards placed in or on the ground. Such signs may be designed to be movable and shall advertise products or items offered for sale or that are directly related to the premises upon which they are located, i.e., business identification signs.
E.
Political Signs. Temporary signs announcing or supporting political candidates or issues in connection with any national, state or local election.
F.
Product or Service Advertising Signs. Devices, structures or objects used to advertise a product, service, commodity, or activity available or occurring on the same premises as the sign(s). Such signs shall include but need not be limited to placards, boards, or other devices which are mounted, hung or painted on the inside of windows and faced outward, or are placed outside of a business, either on the building itself or on the same lot as the business, which advertise or are intended to advertise the variety, type, or pricing of available products or services. Flags, pennants, and banners which advertise specific products or services shall also be considered product or service advertising signs for the purposes of this chapter.
G.
Temporary Signs. Promotional flags, pennants, portable ground signs, temporary business identification signs, political signs, special promotional or advertising devices or banners or temporary event signs intended to be erected for a limited period of time to call attention to a legally permissible special event.
H.
Traffic or Roadway Signs. Signs erected by or with the approval of the Borough Council which are intended to direct or inform the general public about traffic or roadway conditions.
I.
Wall Signs. Signs attached or mounted to a wall or part of a wall of a building or structure which advertise products sold or directly related to the premises upon which they are located, i.e., business identification signs, or may advertise products or services offered elsewhere, i.e., advertising sign boards or billboards.