The purpose of this article is to provide for the regulation of signs in Elverson Borough, as a proper exercise of the municipal police power, to protect the public health, safety, welfare and aesthetics in accordance with the following objectives:
A.
To control the size, location, alteration, maintenance, and illumination of signs in the Borough in order to reduce hazards to pedestrian and vehicular traffic.
B.
To encourage signs which are well-designed, pleasing in appearance, and compatible with the Borough's urban context while providing latitude for a variety of sign types in order to enhance the economic value as well as the visual character of properties within the Borough.
C.
To establish standards designed to encourage signs which are compatible with the Borough's small-town character, appropriate to the type and intensity of the activity to which they pertain, expressive of the identity of individual proprietors, and legible in the circumstances in which they are seen; and to prohibit the erection of signs that do not meet these criteria.
D.
To prohibit the construction of and require the removal of signs which constitute a hazard, blighting influence, or are inconsistent with the Borough's character.
E.
Signs in Elverson Borough shall generally be smaller in size and match the character of the urban context and historical nature as identified by the Borough Comprehensive Plan, including the goals and objectives therein. For example, signs should encourage visitors to patronize Elverson businesses by enhancing and maintaining an inviting, pedestrian-friendly streetscape in addition to maintaining the integrity of and minimizing impacts on historic and scenic resources. Inappropriate signage is considered a scenic intrusion in the Comprehensive Plan.

























