[HISTORY: Adopted by the City Council of the City of Orange 11-5-69 by Ord. No. 129-69.[1]Amendments noted where applicable.]
[1]
Editor's Note: The provisions of this chapter are derived from Ch. 17 of the former Code of the City of Orange, 1969, adopted 11-5-69 by Ord. No. 129-69.
For the purposes of this chapter, the following words and phrases shall have the meanings respectively ascribed to them by this section:
LICENSEE
Any person to whom a license has been issued pursuant to this chapter.
PUBLISH, PUBLISHING, ADVERTISEMENT OR ADVERTISING
Any means of conveying to the public notice of sale or notice of intention to conduct a sale, whether by word of mouth, by newspaper advertisement, by magazine advertisement, by handbill, by written notice, by printed notice, by printed display, by billboard display, by poster, by radio announcement or any other means, including oral, written or printed.
SALE
The sale or any offer to sell to the public of goods, wares and merchandise of all kinds and descriptions on hand and in stock in connection with a declared purpose, as set forth by advertising, on the part of the seller that such sale is anticipatory to the removal, reorganization, termination, closing, liquidation, revision, windup, discontinuance, conclusion or abandonment of the business in connection with such sale. Such term shall also include any sale advertised to be a fire sale, adjustment sale, creditor's sale, liquidation sale, reorganization sale, alteration sale, administrator's sale, insolvent sale, insurance salvage sale, assignee's sale, adjustor's sale, receiver's sale, loss-of-lease sale, wholesaler's closeout sale, forced out-of-business sale, removal sale, damaged goods sale and any sale advertised in such a manner as to reasonably convey to the public that, upon the disposal of the stock of goods on hand or upon the end of the sale, the business will cease and be discontinued or be removed to another location or be reorganized.
No person shall publish or conduct any sale without first having obtained a license therefor.
The Director of the Finance Department is hereby designated as the licensing official who shall issue licenses under this chapter to those persons who shall apply for the same.
Where an inspection by the Director of the Finance Department discloses that a licensee has not complied with the terms of this chapter, the Director is hereby authorized, in his discretion, after proper notice and hearing, to revoke the license so issued. Upon such revocation, the licensee shall also be subject to the penalties prescribed for the violation of this chapter.
The provisions of this chapter shall not apply to or affect the following persons:
A. 
Persons acting pursuant to an order or process of a court of competent jurisdiction.
B. 
Persons acting in accordance with their powers and duties as public officers, such as sheriffs and marshals.
C. 
Duly licensed auctioneers, selling at auction.
The Chief of Police shall render such aid and assistance to the Director of the Finance Department as the latter may require and request in the administration and enforcement of this chapter.
[Added 5-18-1982 by Ord. No. 16-82]
Any person who violates any of the provisions of this chapter shall, upon conviction thereof, be subject to a fine not exceeding five hundred dollars ($500.) or imprisonment for a period not exceeding ninety (90) days, or both.