Any person, firm, partnership, corporation, association or organization of any kind who violates any provision of this article shall be liable to a penalty of not less than $5 nor more than $500 for each offense committed or may be imprisoned in the Salem County Jail for a period not exceeding 10 days in the case of a first conviction and, in the case of a conviction for a second, subsequent or continuing violation, for a period not exceeding 90 days, or both such fine and imprisonment.